The Importance Of Happiness And Happiness

3345 Words7 Pages

Over the past 10 years disciplines like psychology, economics, and sociology “have made tremendous strides in determining best measures of happiness, ways to increase happiness, and why happiness is important” (Mogilner, Aaker, and Kamvar, 2012). This is significant as there’s increasing interest of applying this knowledge in the business world to cultivate consumer happiness through a brand, and even the creation of organizations to increase the happiness of employees. Furthermore, as we’re recovering from a fierce and lingering recession, advertisers have sought to connect with potential customers at more simple and fundamental levels of happiness. Examples are plentiful: Nesquik claims, “You can’t buy happiness, but you can drink it.” Dunkin’ Donuts promotes a breakfast sandwich as “The happiest sandwich on Earth.” Nivea offers a body lotion, “Happy Sensation.” Hugo Boss offers “Orange, the fragrance of happiness,” and Clinique similarly offers a perfume named “Clinique Happy” (Mogilner et al., 2012). Companies and marketers desire to cultivate and connect to the happiness of customers, but yet an empirical understanding of it and how it affects choice still remain limited.

As defined by Webster, happiness is defined as a “state of well-being and contentment; a pleasurable or satisfying experience”. As a result, there have been two emerging views of happiness as singular in nature vs. happiness being highly subjective. A third view, in which I believe is most accurate, is that happiness are on different levels and has shifts cross-culturally. From this view spreads two sub-sets of positive emotions that these levels exhibit. The first includes excitement, elation and enthusiasm, and the second includes calm, peacef...

... middle of paper ...

... Psychologist, 54 (March), 165–81.

Edwards L. Hot Emerging Cuisines. Prepared Foods [serial online]. November 2011;180(11):53-57. Available from: Business Source Premier, Ipswich, MA. Accessed May 5, 2014.

Enders A, Brandt Z. Mapping disability-relevant resources. Map. Journal of Disability Policy Studies [serial online]. Spring 2007;17(4):227. Available from: Academic Search Premier, Ipswich, MA. Accessed December 14, 2007.

MOGILNER, CASSIE, JENNIFER AAKER, and SEPANDAR D. KAMVAR. 2012. "How Happiness Affects Choice." Journal Of Consumer Research 39, no. 2: 429-443. Business Source Premier, EBSCOhost (accessed May 2, 2014).

Tsai, Jeanne, Brian Knutson, and Helene Fung (2006), “Cultural Variation in Affect Valuation,” Journal of Personality and Social Psychology, 90 (2), 288–307.

http://www.cafe-caribbean.co.uk/menu/

http://www.goldenkrustbakery.com/

Open Document