The Five Perspectives Of Organizational Communication

Organizational Communication

Introduction

The growth of the economy drives everyone into a competition. To be able to succeed in the market, the organization can not only looking at the marketing strategies but also the structure of the organization as well. Each organization has a culture which is called the corporate’s culture and corporate’s value to shape or to lead the operation of the organization towards the goal. However, everyone has a different perspective, needs and willingness that shape their working styles to contribute to the organizational goal. There are a variety of factors that unite the people in the organization and one of the most important factors is communication. In the article, you will find why the communication is importance to the organization and my definition of what is the organizational communication, including the five perspectives, which representing how people perceive the organization, and the eleven management theories, which develop from the five perspectives.

Definition of Organizational Communication

Communication can be simply defined as a process of delivering an information from once place or person to another in any form, that involves speaking, listening, writing, reading or body language. The communication plays a pivotal role as one of the factors that would unite the

The communication is seen in this perspective as a constitution of organization, which the members in organization shape their identity, experience and social reality through communication. Each individual under this discourse perceive thing differently and will contribute to the organization on his or her way to reach the organizational goal. The example at Disneyland from the book shows that each employee and manager has their own perception of Disneyland, which it shapes their identity and