Dance Industry Case Study

1305 Words3 Pages

The dance industry continues to be highly fragmented with low market share concentration. However, its projected growth has some small businesses placing their bets on future market consolidation. When it comes to a dancer’s income, there can be a wide spectrum of their earnings. Depending on their position, there is a different outcome of payments. Unfortunately, dance professions aren’t always the most reliable sources of income, this partially because of the lack in funding. It is very common for someone in the dance industry to resort to second and even third job on the side just to make ends meet.
Dancers in theatre are typically paid between $50-$100 for each show they perform. However, in contrast, if the dancer has a contract, they …show more content…

The dance industry has been a rollercoaster of ups and downs ever since it was established. I will discuss the issues in management which can be broken down into 4 groups; audience, funding, location, and competition. Audiences are a key factor to keep dance in business. The audience is the customer, and in the dance industry, there is an issue with marketing to the wrong people such as non dancers, which limits the attendance outcome. Next, funding can be a difficult concept within the dance industry because it is considered an “art” and not everyone understands the importance of it. The dance industry relies on donors and investors, 501(c)(3) organizations, and grants. Because dance is such a high performance profession, it comes with a lot of competition. If the dancer is not in perfect shape, then they may not create any revenue. They are constantly competing against other talented acts. Because dancers are constantly being physical and active, it’s very common for them to get injured which can end their career. 30 is the average age that professional dancers are forced into retirement due to injury. Another form of competition that affects the dance industry is studio competitors. Larger cities will have multiple studios teaching dance. It is important that the companies stay ahead of the game so that they don’t lose clients to their competitors. Switching studios can be due to the teaching techniques, offered opportunities, and or

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