The Construction Industry In Canada

846 Words2 Pages

The construction industry is a fast growing sector in Canada and around the globe. It has a tremendous influence from mass media, as it is able to reach a wide audience and provide valuable market segment to businesses of all sizes in not only Canada but also all parts of the world. This paper will address how mass media is able to affect the industry through public opinion and capital investment and the overall view of the industry.

Depiction of the industry
The construction industry of Canada as a value that exceeds 99 billion annually in revenues: With the world, construction economy of over 4.33 trillion according to (Schella) construction is a large market throughout the globe. The construction industry is one that is dirty …show more content…

In addition, it is now attracting young workers to full key positions and the use of career training, apprenticeship programs are just a few ways the industry is looking to improve its image and move away from the misconceptions of the past. Construction is also, viewed as a ordinary employment that does not carry any respect even though without such work many of the infrastructure that exist today would not have been built. The industry is therefore a valuable commodity to any society as it creates economical advantages and opportunities that are vital to the survival of all individuals. Another, depiction of the industry is that it is dangerous many individuals in this …show more content…

In a capitalistic civilization, the market has an important role in the economy. People have autonomy to express their opinion presenting a free stream of news or information. There is no restraint towards media agencies and therefore they can independently execute their functions or activities. Within the context of the construction industry mass media is able to provide a platform that can give meaningful interaction with people both inside and outside of the industry for better market positioning and profit margin. The construction industry carries many negative images that translates in the mainstream media such as the depiction of a dirty, male construction worker and has a confused expression. The construction industry according to twitter and other search engines provide a lot of information about the industry itself. It allows professionals within the industry to communicate with each other and share ideas that will be of benefit to the industry. It also gives statistics and estimates for new workers needed in the industry for 2013-2021 of 54,500 new workers. Twitter is able to share information from all regions in relation to the construction market and users are able to view tweets and obtain consistent reviews. However, in terms of the consumers they can only identify a few of the builders in the industry and

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