Looking for a job in today’s society is very different compared to a decade ago. When using social media, you would have much more success finding the right match. A lot of people are not sure where to start when using social media, this list will introduce you to how each major social media outlet can help build your personal brand online. “According to a 2016 survey by CareerBuilder, 59 percent of hiring managers use search engines to research job candidates. If you have no presence online, you will be perceived as being out of touch” (Darchini, 2016). “Tools such as Facebook and Twitter enable employers to get a glimpse of who candidates are outside the confines of a resume or cover letter,” said Rosemary Haefner, chief human resources …show more content…
If you are not really into the social media scene and half no other online presence, you must have a strong LinkedIn account. This will most likely be the first impression a potential employer will have of you, even before they meet you in person. Your LinkedIn profile is like an online version of your resume, on top of being similar to an online networking event. LinkedIn gives you a chance to tell the story of your professional experience, a sense of who you are, what you can contribute to a business, what sort of network you have as a professional resource, and how you lead and think about business. Since LinkedIn focuses more on professionalism in the social media world, definitely start there before branching out to other social media outlets. TWITTER: Unlike on Facebook where people typically only follow people they actually know, on Twitter people connect with those who they want to know. Twitter is an extremely beneficial way to follow the businesses, media, leaders, associations, and professionals in your industry. By following them, your Twitter feed will be filled with news that is relevant to your field. Twitter is an important media that keeps you in the know. More importantly, you do not need permission to follow public profiles, so you can follow and interact with companies and people you are interested in getting to …show more content…
Keeping your account on public will make it possible for anyone to find you. By using Instagram, you will be able to post a behind the scenes look at your work routine, where you work (with permission), and what your company is about. You can also tell a visual story of who you are off the clock. Post some photos about your personal passions, vacations, the city you live in, and what you do for fun, as long it is all appropriate. When using Instagram, use relevant words in your hashtags that way your photos can be found. For example your industry, (#finance, #sports) or location (#LosAngeles, #Miami). Instagram profiles can easily be seen or found, so make sure to only post pictures that represent who you want to be professionally, even if they are pictures of your personal
Along with its focus on business interaction, our conception that while time spent on Facebook and Twitter is wasted compared to when spending on LinkedIn hides its side effect. Although LinkedIn provides job opportunity as well as connection and motivation from the peers’ messages of congratulation, like nonprofessional networking, comparison is evitable. Additionally, searching for jobs offer and waiting for response, building their professional profile are sources of
Corporate identity is among the top priorities, no matter whether the business is a small scale or lists in the elite echelon. Having profile pages on different platforms including Facebook, LinkedIn, and Twitter helps the businesses to stay connected with the existing customers. The best aspect of social media is that it gives an opportunity of direct engagement with the clients. With Facebook having around 1.2 billion members and Twitter having 250 million active users monthly, it is obviously the best channel for startups to raise awareness about their products, create connection and engaging with customers to drive revenues (Benwell, 2014).
has become much easier for companies given the new technologies available. However, the wider the span of audience a company tries to reach, the higher the cost of resources. Social media websites offer numerous tools and applications that could greatly increase the growth of small businesses and non-profit organizations and can be much more cost-effective [30]. Social sites can be used to network with organizations to help potential employees find employment and give corporate ...
Wright, Aliah D. SHRM Research. "How to Use Social Media to Find a Job. 1 January
...or hiring the next CEO off LinkedIn, social media impacts many corporations as a whole. It is ultimately the employer's decision if an employee gets hired or not. Although, social media still seems to have an effect on recruiting employees. These sites can offer real insight about the employee and validate if the employer is making the right selection choice. The popularity, advantages, disadvantages, legality and the future all of social networking all influence many companies currently and show why it is valuable to hire employees through using it. In the future, the process of selecting employees through social networking could become a more regular process such as filling out an online application. Even though the future can't be predicted completely, it can still be made known that social media does have some kind of impact over a company's hiring decisions.
Do you write on Facebook or twitter with prospective employers in mind? Do you have an active LinkedIn account? Do you maintain a personal or professional website/blog? Do you participate in any professional online communities?
The use of social network or social media for recruitment purposes provide a substantial prospects for employers to search and recruit potential candidates. Since social media and online resources are the most available and effective tools in the 21st century, they are more convenient and appropriate to use for recruitment purposes nowadays. But as there are number of advantages there are also couple of significant challenges for employers if they want to have screening or background checks or check employee job references.
Marketing on social networking sites is not a substitute for traditional marketing. It should be treated as an additional channel with unique characteristics that can complement other marketing activities. With this approach, we can increase the effectiveness of each platform (Assaad et all, 2011, pp. 15). The various channels of social media each have something different to offer a small business looking to build a social media marketing campaign. An effective social media presence can be measured by how effectively a company interacts with potential customers through a portfolio of online profiles on the different platforms. (Transition to Communication). This technique isn’t new to the realm of marketing because social media marketing is really just word-of-mouth powered by technology.
The presence of social media in hiring decisions is something that has become more prevalent with technological advancements. As the usage of social media websites becomes more frequent, the use of these websites in hiring decisions also raises. Issues that arise with social media sites interfering with the hiring process include legality versus ethicality conflicts and discrimination due to specific social identities reflected on profiles of the individual applicants.
In today’s world, there aren’t many individuals in the United States that don’t use social media. Social media, such as Twitter, Instagram, Snapchat, Facebook, etc., can be used for many things. Some of those could be trying to advertise your business, contact a long-lost friend, or just using it for personal reasons. Whether an individual decides to use social media for business or for personal reasons is completely up to that individual, but some may be required by their employer to use social media to promote their business.
In today 's world, many employers are also looking at social media sites when determining if
Social media has token a huge step from when it first started. The more the years go by there are new trends and new technology that continues to grow. As the newer technology comes out, the younger the kids are getting their hands on the new gadgets. As a result our younger generation begins to get into the internet having their own accounts to multiple social media websites. Kids don’t realize what they can get themselves into when they get an account, it can lead them to older people (child molesters, Perverts, ect.). Since 2011, teen Twitter use has grown significantly from 16% to 24% (Pew Internet & American Life Project, 2013). These social media accounts can make it easier to cyber bully there victim. Most importantly it takes away their
Due to the internet’s explosive growth within the past few decades, it is far more simple to find someone with a social media profile rather than without. A few years ago, many would have found the idea of ones potential boss searching through their online profile to discover who that person is when not in an interview ridiculous. This is a fact that every individual leaving college and looking for a job in his field needs to take into consideration. Social media is no longer just a platform to catch up with old friends and share cute cat photos. Social media is a vital tool in the post college job hunt because can display qualities that a resume does not, ones friends list show a great deal about his personality, and although social media
If you 're not careful about the information that you display on facebook, as a job seeker it can limit your opportunities. Facebook in general have privacy issues. Although there is a privacy settings the website is not a hundredth percent private. Even with the friend only setting , you have to be mindful that your friends knows individuals that are not your facebook friend who know other individuals. In other words if you 're engaging your self in inappropriate activity, having distasteful photos, discriminatory comments, employers and prospective employers may come across it which will hinder your opportunities to join that company. Theres also is a positive side to the impact on your professional life. Facebook can be useful when it comes to networking and getting yourself out there finding the right connections. There is a wide variety of professional that uses facebook to promote business, hiring events and briefly educated you about their company. Now thinking about the the negative and positive impacts of facebook how critical is facebook in your
Websites like Facebook, twitter and LinkedIn are being used for recruiting by companies and organizations.