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The negative effect of consumerism
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This ad persuades women to buy the Clairol tint to look younger, even younger than their husband’s memories by the time they come home. The Clairol Shampoo Tint allegedly assures post-war women the youthful look that they desire for their husbands’ return. As a consequence of many years away from home, women in the 40s felt the need to look even more radiant than when their partners left for the war. The ad suggests that, since they were away for a long time, women began to look older as time passed, and their husbands could get disappointed when they saw them aged. Consequently, Clairol Tint will give them the confidence that they need. Moreover, this ad is directed to a specific group of women for which is incredibly important to look physically …show more content…
Why does it was so important to look naturally young? After four years without their husbands, women start to feel aged and unwanted, therefore, they feel the need to look physically attractive, otherwise their husbands will not perceive them the same way as before; as the ad suggests when it mentions “will the dream be spoiled by the shock of tell-tale gray streaks in your hair?” Which suggests that if women are not socially attractive they will feel unwanted for their husbands, consequently, “As young soldiers returned from war, many people felt they needed to make up for lost time. People married, hurried off to college, and started a family all at once” (Brown). This ad not only does it target married women, but it also refers to single women who are looking to settle …show more content…
However, this stereotype about women was not the most common at that time. American women also played an important role in World War II, as mentioned in World War II and the American Home Front, “Women 's contributions—in war-production work, in the armed forces, and in the home—were also crucial for victory. During the war, large numbers of patriotic American women responded to their nation 's call for help by volunteering for military service” (Harper 61). Therefore, it is important to remark that women provided a great contribution to the war not only working from home, taking care of their child and waiting for their husbands to come home as this ad shows, if not working outside home, volunteering in the military forces and entering on the labor force. The Clairol Tint ad is only directed towards a group of women who are waiting for their husbands to return from the war, insinuating that it is very important for them to be young and physically attractive. All things considered, we can conclude that this ad reflects only a frivolous part as far as women are concerned, by explicitly mentioning their insecurities in order to persuade them to buy the
During the time of 1940-1945 a big whole opened up in the industrial labor force because of the men enlisting. World War II was a hard time for the United States and knowing that it would be hard on their work force, they realized they needed the woman to do their part and help in any way they can. Whether it is in the armed forces or at home the women showed they could help out. In the United States armed forces about 350,000 women served at home and abroad. The woman’s work force in the United States increased from 27 percent to nearly 37percent, and by 1945 nearly one out of every four married woman worked outside the home. This paper will show the way the United States got the woman into these positions was through propaganda from
“There was much more to women’s work during World War Two than make, do, and mend. Women built tanks, worked with rescue teams, and operated behind enemy lines” (Carol Harris). Have you ever thought that women could have such an important role during a war? In 1939 to 1945 for many women, World War II brought not only sacrifices, but also a new style of life including more jobs, opportunities and the development of new skills. They were considered as America’s “secret weapon” by the government. Women allowed getting over every challenge that was imposed by a devastating war. It is necessary to recognize that women during this period brought a legacy that produced major changes in social norms and work in America.
World War Two was the period where women came out of their shells and was finally recognized of what they’re capable of doing. Unlike World War One, men weren’t the only ones who were shined upon. Women played many significant roles in the war which contributed to the allied victory in World War Two. They contributed to the war in many different ways; some found themselves in the heat of the battle, and or at the home front either in the industries or at homes to help with the war effort as a woman.
“At the war’s end, even though a majority of women surveyed reported wanted to keep their jobs, many were forced out by men returning home and by the downturn in demand for war materials… The nation that needed their help in
The 1940s provided a drastic change in women’s employment rates and society’s view of women. With the end of the Depression and the United States’ entrance into World War II, the number of jobs available to women significantly increased. As men were being drafted into military service, the United States needed more workers to fill the jobs left vacant by men going to war. Women entered the workforce during World War II due to the economic need of the country. The use of Patriotic rhetoric in government propaganda initiated and encouraged women to change their role in society.
Through the application of physical appearance, audience and text the ad unfortunately paints women in a negative manner. The ad employs tactics that reel society into believing that women must put a man on a pedestal in order to gain his admiration. Women have the right to be treated equally and deserve to be represented in a positive light so the culture can fray away from following beliefs similarly portrayed in this 1930s advertisement. We must teach the next generation that although it is in our nature to nurture those around us, there are no boundaries or restrictions for women to excel in society for the
“The War led to a dramatic rise in the number of women working in the United States; from 10.8 million in March, 1941, to more than 18 million in August, 1944…” (Miller). Although the United States couldn’t have been as successful in the war without their efforts, most of
Rosie the riveter was the face of recruiting women into the Armed Forces during WWII. The increasing demand for soldiers was not being filled fast enough by just males. As a result, between the years 1940 and 1945, the percentage of female service members increased from 27% to 37%. Even on the civilian side of things, the ratio of married working women outside of their homes increased to one out of every four. The population of women that did not join the war was prompted by Rosie the Riveter’s iconic image of working in one of the many munitions industries throughout the US.
The target market would be women who require the essential night cream in order to stay looking young. In today 's world women crave the idea of looking young for a longer period of time. The idea of this ad is for women to see a beautiful woman with amazing looking skin and aspire to look like her. The Aveeno Active Naturals ad recognizes different aged women who want to stay looking younger longer. The use of a beautiful woman in the ad helps to convince women that this product will help them stay looking young.
First, Kilbourne’s research should be praised tremendously for bringing to light the unhealthy impression of true beauty in today’s culture. Kilbourne challenges the audience to reconsider their viewpoints on advertising that is sublime with sexual language. The evolution of advertising and product placement has drastically changed the real meaning of being a woman. According to the movie, every American is exposed to hundreds and thousands of advertisements each day. Furthermore, the picture of an “ideal women” in magazines, commercials, and billboards are a product of numerous computer retouching and cosmetics. Media creates a false and unrealistic sense of how women should be viewing themselves. Instead of being praised for their femininity and prowess, women are turned into objects. This can be detrimental to a society filled with girls that are brainwashed to strive to achieve this unrealistic look of beauty.
When it comes to shopping for the right mascara, people are looking for a product that will change their lashes from boring to bold and beautiful. I am referring to Benefit’ brand They’re Real! Believe it or not, this mascara has the power to transform the appearance of your lashes from boring to gorgeous and long. Listen to how Benefit describes the mascara: "They're real; lengthens, curls, volumizes, lifts and separates your lashes. Our jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!" The company is known for its great cosmetic line, but I can’t say the same about the advertisement the company displays. Even though Benefit’ mascara really does work, the advertisement
In which way the seller’s chief goal is to sway their possible spectators and attempt and change their opinions, ideals and interests in the drive of resounding them that the produce they are posing has a touch that customer wants that will also be in their advantage, therefore generating false desires in the user’s mind. Dove is vexing their viewers to purchase products they wouldn’t usually buy by “creating desires that previously did not exist. ”(Dyer, 1982:6). In its place of following the outdated mantra of beauty- advertising campaigns that endorse an unachievable standard of attraction as the norm, Dove’s campaign has taken a concern that touches the lives of loads of young and old women: self-observation in the face of ads that don’t mirror the realism of women’s looks. Dove is saying that it’s all right to be ordinary, and that you’re not less than for not being what certain advertisers reflect to be flawless.
...e lip-gloss product. By using this advertisement to examine common womanlike stereotypes, and to see what women are drawn to in the United States, we notice that choices of colors, fonts, and images used can be appealing to those who are more feminine. The details presented to each reader of this magazine advertisement are shown a multitude of feminine stereotypes, which are targeted towards younger women in America.
During America’s involvement in World War Two, which spanned from 1941 until 1945, many men went off to fight overseas. This left a gap in the defense plants that built wartime materials, such as tanks and other machines for battle. As a result, women began to enter the workforce at astonishing rates, filling the roles left behind by the men. As stated by Cynthia Harrison, “By March of [1944], almost one-third of all women over the age of fourteen were in the labor force, and the numbers of women in industry had increased almost 500 percent. For the first time in history, women were in the exact same place as their male counterparts had been, even working the same jobs. The women were not dependent upon men, as the men were overseas and far from influence upon their wives.
The media favors one women's body type; the tall blonde with perfect, tan skin and long, beautiful hair. Because the images of women in advertisements are unattainable, it keeps them purchasing new products in their quest to be like the models they see (Moore). The actual women in these advertisements can't even match up to the