Many women in their twenties are The ad designer’s aspiration is to create the ad with characteristics to attract the target consumer as she is flipping through their magazine. The biggest factor which helps to leave a good impression on the potential customers are the models and the color scheme. Some of the target audience may not know that the Merona brand exists, so Target is seeking consumer awareness. Target is enticing customers by showing cute, trendy clothes along with advertising the price next to the model. Consumers may realize that they don’t have to pay a high price for something appealing, but local, generic brands may suit them just fine.
Britney Spears' prevalence as a pre-teen pop culture icon cannot be denied or ignored. Spears, along with her colleagues Christina Aguilera, Jessica Simpson, Mandy Moore and many others, are ever present on the "Top 40," make frequent appearances on MTV, and can often be found on magazine covers and in photo spreads. Spears is especially popular among pre-teen girls, who buy her records, singing and dancing along to the lyrics. These lyrics often deal with love, lust, and sex-topics some consider too mature for the young girls targeted by Spears' marketing. Young women today are maturing at increasingly earlier ages, and the sexual messages in Spears' songs may simply be satisfying an existing demand for these types of songs.
Odds are, they already trust the brand, as discussed in the previous paragraph, and they know it will be much more affordable than the lipsticks they see the girls on Instagram using. Furthermore, Burt’s Bees obviously tries to appeal to this group of girls in the way a deep red tube of lipstick lays open in the very center of the ad. This color exhibits the high-fashion look many teenage girls want for
Placing the lip gloss in Seventeen magazine promotes that it is affordable and unique, two product characteristics that Seventeen magazine is known for. Typically Seventeen magazine reaches towards teen females who are interested in beauty and relationships. To fulfill this criteria, “how-to” tutorials teach girls how to alter their image along with promoting the products that are used. Keeping the content interesting, relationship advice is shares love and trauma stories. Accommodating both categories, the lip gloss allows self confidence to grow and relationships may spark from that.
Models that are used in their commercials tend to be very beautiful, radiant skin, blowing hair, and slim body that will draw more attention to their products. It is insane how a seductive commercial can have so much influence and can increase sales. Commercials also uses famous celebrities who has a excellent body image and a big fan base to promote their brand. Cindy Crawford’s Meaningful Beauty products advertise using women who has stressed over having wrinkles and age spots who tried everything to get rid of the unwanted. She used before and after pictures of each client but stressed that the clients feel and look better after using her products.
Featured in a magazine targeted to teens, the girl in the ad is young looking, which would relate to teens. As for older women, it would appeal to them as well so they too can feel young and fresh again. Another ad for a Clinique perfume is for “Simply,” found in Cosmopolitan magazine. The name of the perfume alone, says it all. The ad shows a bottle of the “Simply” perfume set on top of a table with a woman’s fingertips lingering on top of the bottle.
Defining Beauty.” The attempt is made with this advertisement to define beauty with images of starved and malnourished models which Estee Lauder claims to be the standard for beauty. Estee Lauder is presenting its view of beauty to the consumer as the defining truth. The issue with the advertisment is the acceptance by the consumer that the Estee Lauder definition of beauty is truthful and factual. The targeted audience for this advertisement is women of all ages. Beauty is something extremely important to women and is constantly being reinforced in the socie... ... middle of paper ... .... Of course these women are not "real" women, but far to often do women take drastic measures look like these fashion models; this eventually will lead to eating disorders or severe depression.
The hair company Herbal Essences perceives beauty to be sexually striking to the eyes. Their advertisement that was found in InTouch Magazine is selling Moroccan My Shine shampoo and conditioner product that will enhance more shine and silkiness in a women’s hair. The enhancement of the shine will provide women to have this sensual seductiveness about them self. To convince these consumers that this product is true to its claim, they use the beautiful pop singer Nicole Scherzinger as the model to illustrate her hair and how the product achieves to create this sexual shine. The overall advertisement creates this theme that if women were to use their product they will empower on this desirable affect to other people.
Sporty women compared to high class conservative women probably do not have the same taste in perfume, as would a teenager compared to a 50-year old women. Jimmy Choo sells everything from perfume to shoes, the name itself on the product draws attention to women. Name brand things are important to fashion now, it all ties into why you should use the product, why you should spend the money on the product, and is this product one of the “in” things now. Call them materialistic or not, advertisers... ... middle of paper ... ...you get from this ad are appealing and make you want to run to Macy’s and spend the luxurious $78. I think these product sales are pretty high, and the social status you could get from using this product makes you want to buy it.
If women believe that the product works fast, can save them money, and most importantly, make them naturally gorgeous, then they are more likely to purchase the product. Throughout this ad Lancôme Paris uses a variety of techniques to appeal to women suffering from skin imperfections and dark spots. They utilize methods such as repetition, symbolism, and diction to appeal to the senses and create emphasis. The main focus of the advertisement is to appeal to women’s desire to be beautiful and fit into a society focused around appearance.