Marketing Alibaba’s marketing strategy is mainly about raising its exposure to attract more customers join it. Basically, people can see Alibaba everywhere. At the beginning, Alibaba implement free membership to attract merchants to conduct business on its platform. After a large number of merchants registered and becoming the member of the company, Alibaba started to charge register fee, value added service fee and listing fee to make profits. In addition, Alibaba is very active in many big forums. Alibaba joins the activities hosting by the forums very often. The purpose is to get more people learn about Alibaba and remember the company. Furthermore, Alibaba uses some popular bloggers to write something about Alibaba and put its links in …show more content…
When people choose to shop online, they have to take the risk that the quality of the product is poor, the color is different, or the product is missing after it has been shipped from the merchant and so on. Compare to shop online, shopping in a physical store is more convenient and fast. Customers can touch and see the quality and color of the products; even they have the chance to try it. In this case, they have enough information to make the decision of buying or not. In addition, customers can shop with confidence because shopping in a physical store can make them avoid the risk in the process of payment, such as fraud. However, opening a physical costs more and not convenient for customers. Therefore, for long-term view, e-commerce will keep expanding and replace traditional way of shopping in some …show more content…
Therefore, Alibaba has multiple choices of suppliers, and the cost switching to another hardware suppliers is low. Moreover, Alibaba has its own excellent software development team, so it doesn’t need to rely on outsiders. On the other hand, Alibaba’s suppliers also involve merchants, such as wholesalers and retailers because they provide information to Alibaba. In this case, the merchants have to strongly rely on Alibaba, because of Alibaba’s strong brand influence. During these years expanding, Alibaba accumulated large volume of customer base, and there is no company can catch up with it so
Those make the customers easy and comfortable to buy and do any transaction with them. Just only need to search toward their website. According from Smith, P (2015), he said Qantas Airways Limited was improve their technology to maximize its ticket prices by calculating the most it can charge toward their customer for a plane ticket and also improve in technology power at the airline for them to cloud computing infrastructure by accelerated it. When Qantas Airways Limited always improves their technology, it can be easy to lead the industry because that can be imaged for them by having a rare technology that not easy to imitate by other competitors. Usually, most competitors try making better in any position and try to become leader in the airline industry such as the technology used by
8. Boeing should have made a well thought marketing strategy in order to have this project a huge success. They should have made the business and marketing plan for the carriers themselves to reach the end customers. Because they were dependent on the carrier to think of the strategy, they lost the view of the end customer. Boeing should have known that the carriers would not do proper marketing when it is about Boeing’s end customers. There definitely was lack of carrier vision too.
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...
Technology plays a big part of the e-retailing industry. It has many positive qualities that impact the industry. Technology simplifies the purchasing process. Since the industry is web based, it helps eliminate the nuisance of not having products when wanted by having the capabilities of placing orders 24/7 at any computer with web access. Technology will also standardize the purchasing process thus reducing processing costs associated with traditional processing.
The focus of the report is on the various strategies adopted by the two airlines viz. Emirates & British Airways in the various markets they operate and provide their service and are looking for growth opportunities across globe.
Jack Ma founded Alibaba Group, together with his 17 friends in 1999. Jack Ma was just an English teacher when he developed the idea of establishing an e-commerce site that will help sellers and buyers alike, as a platform for them to communicate, advertise and make transactions. The Internet was still not at the peak of its popularity yet back then, but Jack Ma had a vision. With a fund of he knew that he could help businesses in China to develop and compete competitively in the local and international markets. Today, Alibaba Group has grown so much and has created multiple platforms for the business-to-business, business-to-customer, and customer-to-customer trading site and been one of the largest e-commerce sites that ever established.
Recommendations to achieve a sustained competitive advantage: Online, mobile, and store purchase will certainly increase customer traffic with the online and store combinations gives Target Corporation with a best possible low-cost price. A best-cost provider strategy allows Target to position itself and compete with low-cost providers such as Walmart. In addition, it employs a competitive strategy with a designer label along with superior supply chain, increased operational capabilities, and skilled employees. . The strategy of sending coupons are huge for a customer, so increase discount based on their purchase history and use the store brand credit card to attract more customers.
The purpose of this industry market analysis is to explore Alibaba.com, an internet-based company that provides platforms for consumer to business transactions. The e-commerce industry has become highly saturated however there are only a handful of leaders in the industry including Alibaba. Alibaba’s unique business model is designed to create an ecosystem within e-commerce. Thus, cutting operating costs and reaching a larger demographic. Despite its competition, Alibaba is the leading e-commerce company in China and is expected to continue to grow exponentially.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
E-commerce, a system by which people can buy, sell and deal without even seeing the person on the other side, has taken a front seat in improving the economy of countries around the world. Technology today has made it possible for monetary institutions to help locate the customers resources and help solve their problems at any given time through online banking.... ... middle of paper ... ...
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identified will be the role that marketing plays in a successful business demonstrated by use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010).
We need to have a range of supplier who can supply us with a range of different products with the most up to date technology this would attract more consumers.
In today’s era “INTERNET” is playing a significant role in our daily life. People can walk through the internet to one who is actually living on the different side of the planet, can send mails round the clock, search information & even buy things online. With this invention of internet there is a shift in traditional way of shopping. Now there is no need to open a physical store. One can be active at any time and place and purchase products and services. The number of users of internet is increasing day by day which means that online shopping is increasing. Various characteristics of online shopping is making it more convenient for the customers, as compared to traditional way of shopping such as the ability to view and purchase goods and
Electronic Commerce as popularly as E-commerce has become a big deal in our growing economy due to the increase use of online systems. E-commerce now of the fastest growing business in the world. The technology has change the way of business. Business that have physical location have now made it an effort to focus their online business. It is the new sort of business platform where you can make use of different technologies like electronic data interchange or transfer document electronically. Online business is an effective of sales.
Many Thai people like to buy the product on online. When we buy online product, it will show the status when the product will be arrive, which means that people are not fussy to have immediately product but focus on comfort and convenience. The manner of the business has changed, so the supplier no need to keep that much of inventory. Because of the E-business, the customer will order product on the web page and it will send the order to the manufactural, since information flow come all the supply chain know more information so they don’t need to keep that much of inventory. The advantage of online shopping are not wasting time, some of product is cheaper because it reduce the cost of physical asset such as store and also the transportation cost of inventory that is now being reduce and push to the customer. Consumer’s behavior in buying has changed. Shopping online have more impact to consumer this is because of the development of communications technology. The cost between shopping at the store and online is not that much different so most of the people might shopping in online because it’s more