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Tesla innovation strategy
Tesla company analysis
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In December of 2016, Tesla sold roughly 190,000 electric cars on basis of all of their markets. Since it is a small market at the moment, every vehicle that Tesla has released have remained best selling electric cars across the globe (Toughnickel). The Tesla Model 3 has had over 400,000 pre-orders purely via their website. This speaks for itself as Tesla is going in a positive and successful direction. In financial statements from 2010, 2011, and 2012, there are net losses respectively sitting at -$154,328, -$254,411, and -$396,213 (Harvard Business Case). After researching their public financial statement from 2016 (Tesla.com), it is clear that Tesla is still losing money instead of profiting. I wanted to look at recent data as well as the …show more content…
In Tesla’s IPO of 2010 shows that their price per share was $17; today it is approximately $325, nearly 20 times more than its starting price. It is important to look at the reasoning for Tesla’s overall net loss in recent years, separated from their company growth an unit sales. It is not because of growth, popularity, or product fail, it is because the company has put huge amounts of money into research and development to be able to cap out at the best possible growth track and production plan. Elon Musk stresses the importance of innovation and the future. Instead of worrying about the start-up year to year losses, Tesla is investing in what needs to be done in order to be extremely profitable and successful in the future; and hopefully accomplish the initial mission statement, “create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles”. The gap between an affordable electric vehicle like the Nissan Leaf is becoming smaller and smaller as Tesla is able to reduce their costs and maintain the quality and unique technological traits. Tesla is expected to exceed in profits over their investments …show more content…
The premium offerings are a narrow gap compared to the price to quality tag Tesla is asking. At around $35,000 - $61,000, you are able to reserve a Model 3 Tesla. The price gap puts Tesla at a Luxury description and therefore that is something that is holding them back from being the current industry leader. Although, the future is looking better for Tesla compared to Nissan’s electric car sales due to the capability limits that Tesla has pushed and already achieved. According to the case, the Tesla Model S can reach 0-60 mph in half the time of that of the BMW5 and Leaf, 1-2 times more horsepower, up to 4 times the range on a single battery life, higher capacity, a 99 of 100 consumer report rating, and a fantastic annual fuel cost per 15,000 miles. The only number that is lacking in the comparison is the price. I believe that the gap between Tesla’s current performance to desired performance is a relatively large one, but it does not mean it is non-achievable. Based on the numbers and future outlook of Tesla, I believe that Elon Musk and his team are headed greatly in the right direction despite the slightly negative financial
The next thing to analyze is the way GE is managing its assets. If you look at the numbers GE as a company has a 3.01 return on assets, while the industry has 6.10 return on assets. It seems that GE is not very efficient in converting its investments into profits. For example a short-term bond fund run by General Electric Co.'s GE Asset Management returned money to investors at 96 cents on the dollar after losing about $200 million, mostly on mortgage-backed securities (1). The GEAM Trust Enhanced C...
When the Tesla Model S was first released, Consumer Reports named the Electric Vehicle (EV) the most remarkable auto ever tested. The consumer protection publication; that has been looking out for their readers since 1936; said that the Flagship vehicle from Elon Musk’s Motor Company, was essentially flawless. Its performance on the track and in safety testing was second to none. However, due to a drop in quality class; from average to below; the Tesla Model S has been removed from Consumer Reports’ Recommended List.
In December of 2010, the world’s first, entirely electric vehicle was introduced to the car industry and Nissan was responsible for launching this innovative car known as the Nissan Leaf (“Nissan Product Information”). According to business reporter Michael Strong, Nissan Motor Company’s CEO Carlos Ghosn previously set a goal of selling 1.5 million electric vehicles by the year 2016. However, in 2013, Ghosn announced that it is very likely that Nissan will not reach this goal. He believes this may be achieved four or five years later than expected. Ghosn and Nissan Motor Corporation have evaluated the weaknesses of the Nissan Leaf and have discovered the contributing factors in the surprisingly low sales (Strong). In this commentary, it will become evident if Nissan has made effective improvements to pick up sales of this innovative vehicle that could result in the future of cars all around the world. The reasons for their underperformance will be evaluated and their ability to make the necessary changes to improve sales will be evaluated. A SWOT analysis has been set up to analyze the Nissan Leaf, its strengths, weaknesses, opportunities, and threats. This will show if Nissan has made the necessary changes to better their sales of the Nissan Leaf.
Tesla motors is a company that produces and sells automobiles. Tesla is not any old automobile company. Tesla specializes in all electric cars that run 100 percent on battery and focuses on the future. Tesla is looking into the future and realizes that fossil fuels will eventually run out. Tesla is moving toward a zero-emission future for the better. A tesla is a vehicle, an all-electric vehicle that combines safety, performance, and efficiency. In 2016 Tesla’s annual revenue totaled to 7 billion dollars. Tesla is a profitable company. Tesla has seen potential growth in annual gross income, since 2012 from earning 30 million dollars to 2016 earning 1.5 billion in annual gross income. (1) The Tesla factory is located
Tesla Moter, Inc. is an American company founded in 2003 by a group of engineers in Silicon Valley. The engineers proved that the electric cars could be better than gasoline-powered cars. Tesla not just designs and produces electrics cars, but it also provides technology and energy innovation to other automakers. The company is expanding its manufacture into other areas including Tilburg and Lathrop. Tesla Motor’s headquarters is located in Palo Alto, California, and it has world-wide subsidiaries in North America, Europe and Asia. And it has 200 stores and galleries, 120 of which are outside the USA, and more stores will open in the future around the world.
The future American commuter will undoubtedly have to transition from the use of fossil fuels to new alternatives due to the diminishing availability of the nation’s oil resources. How will America respond to this upcoming issue? It is difficult to predict which alternative fuel source America will ultimately choose, but with the premier of Nissan’s electric powered Leaf and other companies; such as Tesla Motors and Chevy, with their electric cars ready for market, the electric car may be winning the race to become the new standard for the gasoline alternative. Electric cars resolve long standing environmental issues, but it will need to maneuver around many roadblocks to become a marketable consideration for the general public. The cost of electric cars, currently on the market, makes them an impractical purchase for the average consumer. If cost is not the growing concern in today’s economy which prevents the consumer from considering this option; they may deny the technological advance due to battery storage capabilities and the inadequate infrastructure in place to refuel and provide for them.
Chiefly, and most apparently, it is the goal of Tesla Motor to generate demand for Tesla vehicles (Andrade, Holloway, Payne, Roy & Sheffield, 2015). In turn, demand will drive leads to the Tesla sales team (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Tesla will continue to build long-term brand awareness, in addition to continual management of corporate reputation (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Tesla Motors will expertly manage the existing customer base to create loyalty and increase customer referrals (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Additionally , Tesla Motors hopes to enable customer input into the product development process (Andrade, Holloway, Payne, Roy & Sheffield, 2015).
The focus of Tesla Company is on a niche in the automotive industry, which is building and selling electric cars. To a company like General Motors, the electric cars line of business is considered a side business, hence it only needs to study the patterns of Tesla’s cars then build on of its kind that will take Tesla out of business (Debord, 2015).
Electric cars are attempting to bring on an uprising. A modern company, Tesla Motors, is bringing the all-electric car to life. Tesla has been very successful in the past couple of years, engineering a vehicle that will impress safety standards. Although it has been quite a bumpy ride along the way for CEO and founder Elon Musk of Tesla Motors. Tesla has big plans for the future. However, the plans will not be necessary unless Tesla is allowed to sell their vehicles directly to the consumer and not through dealerships.
Tesla Motors initially gained widespread attention by manufacturing the Tesla Roadster, the primary totally electrical sports automobile. The company's second vehicle was the Model S, a completely electrical luxury sedan. Tesla additionally markets electrical powertrain elements, as well as lithium-ion battery packs, to automakers, as well as engineer and Toyota. Tesla's CEO, Elon Musk, has said he envisions Tesla as an independent maker, geared toward eventually providing electrical cars worth cheap to the typical client.
Manufacturing will run on 100% renewable energy helping our environment a lot. As of the year 2018 almost 500,000 cars should be produced. Tesla’s market value is $33.5 billion. Tesla’s stock market has risen over 1000% since 2012. To start tesla Elon Musk invested $70 million of his own money. Elon Musk is a successful businessman with 4 companies valuations over $1 billion. Elon Musk has a networth of $12.1 billion. Many of the Tesla sale models are illegal in many U.S.
Perform analysis of the current Tesla market position. Determine strengths and weaknesses of its products.
This has resulted in exposing many automobile users to unpredictable prices of fuel. These issues were, however, the reason for the inception of Tesla Motors so as to bring into existence another set of automotive which serves the similar purpose but uses another form of energy that is electricity to drive them instead of the disadvantageous gasoline-powered engine. This invention was influenced by a number of factors in terms of its planning and performance (Hunger, 2010). Factors affecting Tesla’s planning and performance. The success of any organization, just like the Tesla Motor, largely depends on the planning of the activities by the management team in the company.
Tesla has managed to build a notable brand name for itself not in the electric car market, but in the overall automotive industry. Its brand performance offers a robust, reliable and unique image that gives customers the satisfaction that electric cars can be stylish, reliable, hassle-free and much less bulky than internal combustion engine vehicles.
doubtful that electric cars will ever enjoy the range or performance advantages to which auto