INNOVATION IN INDUSTRIAL PRODUCTION Topic Innovation in Industrial Production-Forbes News Main Theme Tesla’s Innovation are transforming the auto Industry Main World Region America Subthemes Desirable Electric Vehicles (EV) and Transforming Auto Industry from ICE vehicles to electric vehicles Introducing Main Theme
Introduction Tesla Motors, Inc. is an American company that designs, manufactures, and sells electric cars and electric vehicle powertrain components. Tesla Motors first gained widespread attention by producing the Tesla Roadster, the first fully electric sports car. The company's second vehicle was the Model S, a fully electric luxury sedan. Tesla also manufactures and sells electric powertrain components, including lithium-ion battery packs, to automakers, including Daimler and Toyota. Tesla's CEO, Elon Musk, has said he envisions Tesla as an independent automaker, with the goal of eventually offering electric cars at a price affordable to the average consumer.
Tesla is to be considered as a new high tech automaker that produces and sells top of its class electric vehicles and power trains. Utilizing its competitive advantage the automaker has positioned itself through its technological leadership and exploiting its competitive differentiation. That is to deliver high rated environmentally dependable vehicles with the benefits offered by most premium cars already in the market and beyond. There is no doubt this segment leading technology will continue to evolve, but most importantly, the list of patents the company holds will hedge against new entrants and imitators, enabling Tesla, domination of the market in the short term while the future of the EV segment is define.
Product Positioning and Strategy Customer Value Proposition Tesla offers adults who want a luxury car without paying a fortune in gas prices with future generation electric cars, that where style, performance, and the environment are never sacrificed. Points of Difference Here is the list of characteristics that allows Tesla to stand apart from its competitors: Brand Name Tesla has managed to build a notable brand name for itself not in the electric car market, but in the overall automotive industry. Its brand performance offers a robust, reliable and unique image that gives customers the satisfaction that electric cars can be stylish, reliable, hassle-free and much less bulky than internal combustion engine vehicles. Battery Supply chain
How Nikola Tesla impacted the world Have you ever relaxed on the beach while sitting back and listening to the radio? If you have, then you were using a device created by the renowned scientist Nikola Tesla. Nikola Tesla was a Croatian scientist of the late 1800s who worked closely with Thomas Edison and who, regardless of his lack of education, created over seven hundred different inventions throughout his life. Tesla was born in the Croatian Military Frontier, currently known as Croatia, on July 10, 1858. Tesla went to college for engineering at a Austrian polytechnic school.
Nikola Tesla was born in the Austro-Hungarian empire in 1856 in a mountainous area known as Lika. His Serbian origin comes from his father Milutin and his mother Djuka. Tesla’s father was an orthodox priest, he was stern but still loving. He was also a gifted writer and poet. Tesla would spend his life in his father's library immersing Himself in the books of the library. His mother was an inventor who had many talents and invented many kitchen appliances that helped around the house like an electric egg beater. Tesla contributed all his talents to his mother. He began his education at home and soon attended the Gymnasium of Carlstadt in Croatia that accelerated his studies further. Since he was a genius he was able to perform integral calculus
Tesla Motor Company Company Overview- Tesla Motors Inc. (Tesla) is a company based out of Silicon Valley that designs, assembles and markets battery electric vehicles (BEVs), in addition they produce lithium-ion battery packs, and electric vehicle powertrain components. Founded in 2003, Tesla was the first new American automobile manufacturer to appear in years. It was the first automaker to manufacture and sell proficient BEVs in production. The company’s tactic is not really that of the “Detroit” approach more of a one of a kind “Silicon Valley” style, self-reflected of a method that is remarkably hi-tech and innovative, tremendously assertive and very efficient. They have grown from one retail store to 18 stores worldwide, a 350,000 square-foot production facility and global sales in at least 30 countries.
For years, Tesla has struggled to achieve and maintain profitability, despite a soaring stock price in recent years. That profit level would suggest that Tesla as a company is still in the Introduction phase of its life cycle, even though they’ve been around for almost 15 years. On top of their longevity, Tesla has become increasingly relevant in the automotive industry, most likely aided by a societal shift in thinking about conservation, and leading technological advancements. We believe that Tesla exists in a unique space between the Introduction and Growth stages of the textbook-defined product life cycle. More profitable results in a foreign market like Japan may not require a drastic shift in distribution strategy, however. As we’ve covered,
Nikola Tesla (1856-1943) was an eccentric man that was many lifetimes ahead of his generation. He was a man that dreamed of giving the world an unlimited supply of wireless energy. His genius imagination allowed him to think outside the box and solve issues that others had thought were unsolvable. Nikola Tesla proposed his vision for a system powered by an alternating current generator to Thomas Edison and was shot down because Thomas Edison’s power structure had already been established using a direct current system. The two butt heads however Nikola Tesla was relentless. After being used and rejected by Thomas Edison, Nikola Tesla picked himself and went toe to toe with the most prolific inventor. The stage for David vs Goliath was set. Through Nikola Tesla’s borderline obsession to solve the design for an alternating current motor and sacrificing his own opportunity to become a wealthy man, we now live in a very efficient world where everyone reaps the rewards of his genius, few know his name, and even fewer know what he did.
Research Questions 1. What is the history of Tesla Motors marketing challenges? Despite its success, Tesla Motors has been facing serious challenges throughout its history, for example: • Tesla is a stand-alone luxury brand, and a startup company • Tesla’s product is a completely new type of mass-produced vehicle: a fully electric car • Due to physical reasons, Tesla vehicles cannot be recharged comparably quickly to a petroleum fuel-powered car • Tesla is challenged by restrictions to getting their cars to market • The lifestyle of owning and driving a Tesla vehicle is different from common cars 2. What were the critical marketing decisions that helped Tesla stand out among other companies and become the lead innovator in its