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Effect of Advertisement on Consumer Behavior
Fashion affecting the lives of today's youth
Effect of advertising on consumer behaviour
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Teenvogue.com is a marketing website that targets adolescence. While looking through this website you will see ads of what the latest celebrities are selling or wearing, facial cleaner ads, along with direct tabs for fashion and beauty. Teen Vogue targets through mainly fashion designs of the latest styles and celebrities, along with the newest makeup and beauty products for adolescence. The website psychological targets teens by using relatable styles, colors, famous youth, and targeting what teens love to buy. Some companies may target age groups by using methods such as running emotional ideas, highlighting their flaws, repositioning their competition, promoting exclusivity, and lastly introducing fear, uncertainty, and doubt. (Cole, 2014)
Hot Topic has many strengths including nationwide locations, a large quantity of stores that carry exclusive clothing lines such as Lip Service and Eye Candy, and their user-friendly, interactive website (Hot Topic, 2006). Their primary audience consists of 12 to 22 year-olds and they are known well throughout the Goth/Raver/Punk community (Hot Topic, 2006). Catering to this age group helps Hot Topic with their sales immensely. According to Global Information Inc, 15-24 year old teens were the top consumers for 2005 (Consumer Demo, 2005).
...e my competition brand will gain more customers since teenagers nowadays want to appear youthful but mature. Recognizing the tweens as being unbeneficial and reducing these customers, we will lose market share but still improves effectiveness.
Tweens are just starting to use social media sites, as more and more of their friends are likely to do. Marketing on sites, like Facebook, will increase a company’s likelihood of capturing some of the tween business. Also, using advertising in magazines that the tweens read and the radio are other ways of gaining attention to this group. The message that you, as marketers, should be sending this group is that of being cool and fitting in with other members. Also, learning how to define yourself and your personality is another key message that marketers need to spread to the cohort group of
The media influences so much of our society today. They control the trends in clothing and style, and influence they way we act. The people who they are affecting the most are children. Giroux comments “Children now inhabit a cultural landscape in which they can only recognize themselves in terms preferred by the market”(Giroux A136). Kids these days think they need to give in to the market to survive. One of the reasons for this mindset is because of the media corporations that are targeting young children. Companies are making strong marketing pushes toward children who are susceptible to persuasion. They are encouraging kids to buy the new IPhone or the new action figure. While it is not just products, children are also being influenced to act a certain way. TV and movie stars are teaching kids how to act based on characters they portray in movies and TV shows, which often times are not the right ways a child should act. Artists and other celebrities strongly affect the trends in clothing and ...
We see the ways that the popular media uses gender tensions everywhere. The truth is that sex sells, we know that. The challenge that advertisers face is: How to use it best. Some advertisers do this better than others and the ones that truly have an understanding of gender tensions will, in the end, sell the most. In my last paper, I explored how the company Abercrombie and Fitch uses gender tensions to sell their clothes. They have become among the masters in advertising and the business in booming. They cater to young adults and young adults only for one powerful reason: It is at this age in which the sexual tensions between male and female are greatest. Abercrombie and Fitch has found their niche.
During this past decade, advertising companies go out of their way just to get the new scoop or trend children are into, gathering information and distributing it to other companies. Information such as what types of idols they enjoy to wh...
Teenagers are the most susceptible to this issue because they lack that security that older adults posses; they want to belong and fit in so they buy such products to belong in the hip-hop “down status” and be popular. Companies know that teenagers are an easy target for this matter of secureness and that is why they use psychological techniques based on the consumers’ tastes to make profit out of their products.
Teenagers. People find them to be absurd just by looking at the way they dress and act. They are often times stigmatized and stereotyped, called “millennials”, and written off as a reckless, thoughtless generation. In modern days, they dress provocatively, consume pop culture, and constantly judge and get judged by their peers. They behave in the craziest ways, from “hooking up with strangers, [to] jumping from high places into shallow pools, [to] … steering a car with … [their] knees” (83). It is a wonder that they grow up to become “civilized, intelligent adults” (83). In Elizabeth Kolbert’s “The Terrible Teens,” she asserts that teenagers take risks because of their brains. Teenagers are known for making impulsive decisions that may lead
The Teen People, September edition, is a magazine designed to appeal to young female readers. Its content features well known celebrities, use of bright and flashy colors, and an organized layout that attracts an upbeat, young readership interested in high-quality appearance and style. Although the magazine’s main focus may appear to insure a great fashion sense, it also concentrates on a philosophical orientation by covering a more diverse readership that includes all colors, sizes, and shapes of females. Teen People also expands its audience by recognizing both visual and text oriented audiences. To appeal to the more visual oriented audience, the magazine uses exotic photography in the advertisements for Self Esteem, Secret Deodorant, and Ralph Lauren. For the more text oriented audience, the magazine includes celebrity profiles on Ruben Studdard as well as both Nick Lachey and Jessica Simpson. Whether the audience is visual or text oriented, Teen People’s main objective is to create an animated and enjoyable magazine for young female readers.
That means profit for the business community as American teenagers have emerged as a big-time consumer in the U.S. economy. (The Teenage Consumer, p. 1) Many industries are booming and businesses who were selling food, entertainment, beauty products, and home items were making a lot of money from these teenage consumers. As an example, the ice cream industry sold more than 145 million gallons a year at that time consumed mainly by teenagers. To add to that, the article also stated "teenagers spent $20 million on lipstick and $25 million on deodorant that year." Businesses were spending millions on advertising and promotions to catch the attention of the young consumers. (The Teenage Consumer, p. 2) While many parents at that time expressed fear of the separate world their teenage children are living in, it was clear that the business community did not panic about the growing spending in the youth market (Out of Many, 27.3.3; Almost Grown) Instead, they embrace the opportunity by spending millions on advertising and promotions to catch the attention of the young
After reading Charlotte’s Web by E.B. White, a story of a little girl named Fern, her young friend Wilbur, and Charlotte. One of the quote from the book that triggered my interest was after Mr. Arable had given the pig to Fern, and she stated “Oh, look at him! He’s absolutely perfect.” This quote got my attention, because people look at things differently, and have different values. Mr. Arable saw Wilbur as an inconvenient pig due to his small size, so Mr. Arable wanted to rid of Wilbur before he causes trouble. However, Fern strongly believed that Mr. Arable was injustice by determining Wilbur’s fate just because of his mere figure. She believed that Wilbur’s life is just more than a pig, and should be given a chance. After several debate Mr. Arable gave in, and decided that Fern will take care of Wilbur instead and see the troubles he brings.
Teens and tweens are important to advertisers because they can be easily tricked, they influence what their parents buy and kids will watch advertisements to earn incentives for their games.
Today’s society revolves around social media and impacts each person in a different way. The occurrence of giving and receiving “likes” and the desire of today’s teens to increase views, shares, comments, and likes are not only helping improve someone’s profile, but also of the brands that they like. As companies observe the data collected, the social media marketers work together to carefully turn “likes” into profit for the brand. People have no idea what the value of liking something is. The more teens that utilize social media, the more money companies are likely to make.
The stereotypical American teenage girl follows the entertainment industry as if it were her livelihood. She listens to pop, rap, and R&B. She goes shopping almost every weekend for the next midriff-baring fashion. Television is scheduled into her day as if the VCR had never been invented. She is on top of the trends, ready with plastic in hand for anything the market will push her way.
Teens feel like they need to stay thin or fit to impress other people, rather than focusing on the good qualities they already have. Others wear a lot of makeup to try to live up to the images portrayed in magazines. Whatever happened to personality is the best quality? Teens are now so focused on how they look that they begin judging each other and forming cliques before they even have a conversation. But it’s hard to have a conversation with someone when their ribs are poking through their shir...