We see the ways that the popular media uses gender tensions everywhere. The truth is that sex sells, we know that. The challenge that advertisers face is: How to use it best. Some advertisers do this better than others and the ones that truly have an understanding of gender tensions will, in the end, sell the most. In my last paper, I explored how the company Abercrombie and Fitch uses gender tensions to sell their clothes. They have become among the masters in advertising and the business in booming. They cater to young adults and young adults only for one powerful reason: It is at this age in which the sexual tensions between male and female are greatest. Abercrombie and Fitch has found their niche.
At the same time as they prey on male female tensions, they also set the standard for what provides them, that is, they show these girls and guys who are observing each other. The photos deliberately express a kind of criticism in the eyes of these models, which, in turn, forces self-consciousness, which is closely related to insecurity. This self-consciousness keeps the standard of what ‘cool’ is, constantly in check. In this way they create an effective loop, which is nearly self-sustaining.
The advertisements show primarily, young adults who appear not to be in committed relationships. While often they will show a couple which, in the perceived fantasy, seem to share some level of commitment, never will they show any intimate relationship, which has gone beyond that initial spark. The reasons for this are a bit sad. My contention is that the younger generations, to which the ads appeal, have grown up in a time in which divorce rates are high and marriages are often unsatisfying. Many of us have been raised within a home where mom and dad didn’t live a Brady Bunch lifestyle. So, therefore, viewing married couples may carry negative connotations.
What the advertisers do show is happiness, satisfaction and content. All which are targets for most everyone. In a class called Art and Human values, all students where asked to rate the aspects which they felt were the most important to them. Nearly half of the class responded with the number one value being happiness. The value of happiness is all encompassing and carries beneath it powerful baggage which can determine the satisfaction of our lives as a whole. So what is it that yields satisfaction and co...
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..., but was apparent in both. All couples will have disagreements and voicing them will prove to be important. Disagreeing is a kind of communication and is important, so long as the differences are not to many or allowed to escalate.
Whatever the problem is within the relationship, if a desire to work things out is mutually apparent, there is hope. Ideally, these concepts should be understood, practiced and maintained throughout the relationship, but many of us may find ourselves slipping into a place that we had never expected, nor desired to be. There are relationships that last a lifetime with the power and spark just as strong as it was, if not stronger than in the beginning. We must learn how to understand and respect each other in deep and meaningful ways that encompass all aspects of our humanity, that is, should be desire happiness, satisfaction and content. We want companionship and we want happiness; how do we satisfy these two desires simultaneously? They were installed in our make up to work together, for one to be the means to the other. But, we are still left in an imperfect world, where nothing remains as perfect as we may be led to believe that it can be.
In “The man behind Abercrombie and Fitch.” An interview conducted by Benoit Denizet-Lewis displays a glimpse into the life of Mike Jeffries and his views of his company only hiring “good-looking” people and targeting “good-looking” people to wear his clothes. This has been done in order to force his audience to recognize that the issue of acceptance one’s peers and exclusion of a community mentioned by Mike Jeffries, is a result of cultural perceptions and individual self-image. Denizet-Lewis skillfully shows that while Jeffries remarks of not wanting the “not-so-popular” kids to shop in his stores, it poses a question to consumers asking what change in our attitudes will come or if there will be any change at all. Thus comes the issue of how consumers today have a shift in the reasoning behind why one buys clothing and the motivating factors that influence one to buy certain clothing. Denizet-Lewis also demonstrates the different messages that controversial advertisements and statements affect different groups of people and how what they project is really what people desire, though deemed by many people as unacceptable or inappropriate. The author also examines how in the news media, the image has become more important than the message and how images have taken precedent over actual issues and character. As a result of this, various communities have formed by the construct of selling to “beautiful people” and how popular appeal has become an extension of a person.
“Sex sells” is an aphorism closely adhered to by both the film and print advertising industries. For over a century, magazines, newspapers, film, and other advertising mediums have utilized women and sexuality to persuasively market their products to consumers (Reichert, 2003). By representing an assortment of consumer products surrounded by women who exemplify a “desired” body type, marketing specialists quickly discovered the direct correlation between sexuality and consumer buying. So why is using beauty and sexuality as a marketing gimmick so harmful? With women being the primary audience of both general interest and consumer product magazines there is constant exposure to the idealistic body image that advertisers and mass media believe women should adhere to.
Leading teams today is a unique opportunity. Interaction between managers and employees has changed so much over the last few decades (Robbins, Decenzo, & Coulter, 2013). Leaders of the past used an autocratic theory, meaning that employees did was their boss asked and did not question why. The employee did not participate in any decisions or give any input to new ideas. The leaders of today understand that if they want to maximize their employee’s performance they must be a leader that influences their employee. It is a different relationship of the past.
Fox, C., Wavra, T., Drake, D. A., Mulligan, D., Jones, L., Bennett, Y. P., & ... Bader, M. K. (2015). USE OF A PATIENT HAND HYGIENE PROTOCOL TO REDUCE HOSPITAL-ACQUIRED INFECTIONS AND IMPROVE NURSES ' HAND WASHING. American Journal Of Critical Care, 24(3), 216-224 9p. doi:10.4037/ajcc2015898
Cognitive Behavioral Therapy (CBT) is a hands-on form of psychotherapy that is empirically based, which focuses on the interrelationship between emotions, behaviors, and thoughts. Through CBT, patients are able to identify their distorted thinking and modify their beliefs in order to change their behaviors. Once a patient changes their distorted thinking, they are able to think in a more positive and realistic manner. Overall, CBT focuses on consistent problem solving strategies and changing negative thought distortions and negative behavior. There are different types of CBT, which share common elements. Trauma Focused Cognitive Behavioral Therapy is a kind of CBT, which falls under the umbrella of CBT.
The Cheesecake Factory brings authenticity to many people around the world. It began from a 1940s newspaper recipe, that later turned into a dream. Accomplished by a woman and her family with desires to succeed in their business. At The Cheesecake Factory Incorporated majority of their employees say it’s a great workplace. It is known for it’s tasty cheesecakes and it’s enticing meals. The Cheesecake Factory is not just an amazing place to dine at for their pastry, but their restaurants cuisine is highly favored.
Prostitution has been as issue in many societies around the world for almost all of recorded history. There has been evidence of brothels and prostitution dating far back into human history. Many different societies have different views, ideals, and reservation about the matter. Some cultures around the world view it as a necessary evil for people who need to support themselves and their families. Others view it as morally evil and socially destructive; helping to rot our society from the inside out. Even still there are cultures who don’t view it as evil at all and even a normal part of life. A person’s view on the act is formed largely based on the culture they are living in. Even sub cultures inside of larger one can have different view on the matter, such as religious groups that denounce it, to some groups in the same culture that say it is okay. Even the gauge of how industrialized a country can determine how that culture views prostitution, with many third world countries being more lenient on the matter, and many first world countries being much more strict on the matter, such as the some of the countries in Europe and also the United States.
The cognitive processes that serve as the focus of treatment in CBT include perceptions, self-statements, attributions, expectations, beliefs, and images (Kazdin, 1994). Most cognitive-behavioral based techniques are applied in the context of psychotherapy sessions in which the clients are seen individually, or in a group, by professional therapists. Intervention programs are designed to help clients become aware of their maladaptive cognitive processes and teach them how to notice, catch, monitor, and interrupt the cognitive-affective-behavioral chains to produce more adaptive coping responses (Mah...
In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in advertisements. While using her feminist background, Bordo compares and contrasts the aspects of how men and women are portrayed in the public eye. She claims that there has been a paradigm shift the media with the theory that not just women are being objectified in the public eye, but also men too. Since the mid-1970s, with the introduction of Calvin Klein commercials, men have started to become more dehumanized and regarded as sex symbols. In a similar fashion to how Bordo describes gender, race plays a similar role in the media. People of all different ethnicities and cultures are being categorized into an oversimplified and usually unfair image by the media over basic characteristics.
Communication is an essential part of human life. People perceive things in a different way because of ethnic background differences, attitudes and beliefs, etc. These differences may affect our ability to communicate with our counterpart. Therefore, it is necessary to keep our mind open so that we can reduce the risk of communication breakdown. Men and women are different as everyone knows that. However, their differences are no just physiological and anatomical. Recent researches have concluded that there are remarkable differences between the two genders in the way their brains process information, language, emotion, cognition etc. Scientists have discovered the differences in the way men and women carry out mental functions like judging speed, estimating time, spatial visualization and positioning, mental calculation. Men and women are strikingly different not only in these tasks but also in the way their brains process language. This could account for the reason why there are overwhelmingly more male mathematicians, pilots, mechanical engineers, race car drivers and space scientists than females. On the other hand, there are areas in which women outperform men. Women are naturally endowed with better communication and verbal abilities. They are also effective than men in some of the tasks like emotional empathy, establishing human relations, carrying out pre-planned tasks and creative expressions (Kimura 1999).
To sum up, it is often said that advertising is shaping women gender identity, and some have been argued that the statement is true, because of the higher amount of sexual references of women that advertisement show and the damages that occur on women’s personality and the public negative opinions of those women. As well, the negative effects that those kinds of advertisements cause to young generations and make them feel like they should simulate such things and are proud of what they are doing because famous actors are posting their pictures that way. Others deem this case as a personal freedom and absolutely unrelated to shaping women gender identity. On the contrast, they believe that, those sorts of advertisements are seriously teaching women how to stay healthy and be attractive, so they might have self-satisfaction after all.
Often times, magazines use images of youthful looking models to promote lingerie. In the case of the Victoria’s Secret advertisement the target audience are adolescence to middle aged women since the models in the commercial appear to be young in age. Beauty is seen as youth in this advertisement since all of the women in the photo appear to be young in age, with no signs of aging. Youthful looking women in advertisements are seen as vulnerable and show the weakness of women in a patriarc...
First, Prostitution shouldn’t be criminalized because it is a victimless crime. In no way is there a victim in what prostitutes do, of course you could argue that the spreading of diseases could be a victim. But the fact that it could happen during regular intercourse should completely nullify that argument in favor of legalizing. Criminalizing prostitution is a way for slowing the spread of sexually transmitted diseases; it is not a way to confront the problem of STD’s. We saw this quite clearly in the time of alcohol prohibition in this country. “Those who don’t learn from history are doomed to repeat it”. –Unknown
However; if marriage wants to be happy, each of them need to give their best to have a good relationship, they also have to respect each other, have patience and always talk about their problems or dreams. As a matter of the fact that romantic love is essential and that exists, some marriages have been together for more than fifty years; their secrets are not expensive, or impossible ones, in fact, they are as familiar and accessible as patience, love, and respect. Today's couples should value the essence of marriage and should put on a scale what is most important and give their beloved the value they deserve. It is essential to learn to love as couples did before
In conclusion, Dr. John Gottman demonstrates how communication is vital in any relationship and not just marriage. Personally, I consider a relationship to be a reciprocating affair in which every party plays a role to sustain it. In the event of a conflict with my partner, my go to plan is not to criticise, but to give room for dialogue in order to establish the root cause of the conflict.