Introduction I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.
Accommodating both categories, the lip gloss allows self confidence to grow and relationships may spark from that. Knowing this, the ad effectively persuades teenage girls by the style of the magazine, images of fruit, the flawless appearance of the advertisement, and the typography that subconsciously enter their minds. Publishing the magazine on different types of paper changes the consumer’s attitude toward the magazine. Publishing the magazine with different types of paper alters the consumer's attitude toward the magazine. Having the false appearance of being polished, the texture of the advertisement paper enhances the already luscious look of the lip gloss.
Currently, over-drawn lips topped with a bold, heavy lipstick is a make-up trend. As teenage girls scroll through social media platforms, such as Instagram, they see “Instagram models” and celebrities just a little older than themselves sporting this look. In turn, they want to try out this same look, but do not have the 50 dollars these models and celebrities typically spend on a tube of lipstick. When the average teenage girl sees the advertisement for Burt’s Bees lipstick, they are drawn to buy the product. Odds are, they already trust the brand, as discussed in the previous paragraph, and they know it will be much more affordable than the lipsticks they see the girls on Instagram using.
The artist of this advertisement created a youthful appearance to attract young people. The purpose of the ad is to get young woman’s attention and make them feel as if they should wear The Miss Dior perfume. The strategies that the artist used were a success. By using the correct strategies’ and techniques it makes the ad successful and
Models that are used in their commercials tend to be very beautiful, radiant skin, blowing hair, and slim body that will draw more attention to their products. It is insane how a seductive commercial can have so much influence and can increase sales. Commercials also uses famous celebrities who has a excellent body image and a big fan base to promote their brand. Cindy Crawford’s Meaningful Beauty products advertise using women who has stressed over having wrinkles and age spots who tried everything to get rid of the unwanted. She used before and after pictures of each client but stressed that the clients feel and look better after using her products.
If the bright and loud orange, yellow, and pink colors don’t get you, the side messages will. You’ll be reading the latest gossip about your favorite celebrities and their next huge scandal. The side titles are used as attention grabbers to lure readers in to read the bigger articles or to find out “why men don‘t listen” or to gain “Total Body Confidence”. Frequently, these magazines are geared towards to the female audience. In some case there are even magazines designed just for younger females; preferably teenage girls.
This happens to be Kate Bosworth, who after recently starring in several hit films will be popular with any movie fanatic. The text next to her reads: Kate Bosworth, just how did she bag Orlando Bloom. Clearly trying to imply to young readers that if they follow in the footsteps of this young woman they will be able to get themselves someone such as Orlando Bloom. The cover is bright and bold. The text is in pink and green on a white background, so it grabs attention quickly.
When someone hears the phrase “Easy, breezy, beautiful, cover girl,” they automatically think of the makeup brand CoverGirl. The company has made the phrase the main slogan of the brand. CoverGirl stars different advertisements with celebrities like Ellen DeGeneres, Katy Perry, Sofia Vergara and Queen Latifah. They make the viewers think that if they use the brand
All the features in the advertisement have a specific purpose which is intended to persuade the audience to buy the product, for instance the use of modal Jessica Stam creates an aspiration in women to look her therefore women will buy the perfume. The colours and indistinguishable composition appear to create an enticing atmosphere which suggests the female who uses will experience an amazing night out as an A list celebrity would. The use of a definite article denoting an object is persuasive as well as all other features. Overall, my personal opinion is that this fragrance will be extremely successful.
The widely known company, Dove has grown popular by their positive campaigns to boost body positivity and beauty among women. They have several ad campaigns that promote healthy models that appreciate their own kind of beauty, and embrace themselves for who they are. This heart-warming campaign has had a positive response among young women, and it definitely targets an emotional connection. After readings of Huxley, I would say that the Dove Campaign would be non-rational propaganda because of its emotional ties, and the purpose of these campaigns is to expand the possibilities of women who are under the “beautiful” category because each woman is beautiful in their own image. Dove beauty campaigns have been mentioned in Fortune magazine stating,