Shane Nanneman
MGMT 331
03/19/2017
Dropbox 1
What are Tweens?
Tweens are the cohort group that are the ages between 8 years of age and 12 years of age. (Marketing to Tweens) This group are almost to the teenager stage, but not quite there. They also cannot be considered kids, either. Thus, tween became the word that people use to describe this group. The group that is be-tween the group of kids and teenagers, or are also considered preteens.
What is the overall description of the group (demographics: education, income, location, marriage, children, etc., percentage of the population)?
The cohort group, “Tweens”, educational status is going to make up a majority of students in middle school.
The members of this cohort group do not have jobs,
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The population of this cohort group in America makes up about 20 million boys and girls. (Marketing to Tweens)
What are the attitudes of this age group?
The attitudes that the tween cohort group possess are of those that they take influence from their surroundings and social groups. Most of this group feel that parents and other adults do not understand them, and if this misunderstanding gets out of hand, the tween will get rebellious. Also this group of people want to make good impressions on members of their social group. They want to impress other tweens or teenagers, so that they fit in. They do this by wanting the best clothes, so that they look cool and just like others. This group can be impressed by social status very easily.
What are the spending/saving habits of this group?
The spending habits of Tweens consist that most of this group will spend 82% of their money that they obtain on movies, books, music, and other forms of entertainment. (Marketing to
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They are getting money from their parents and do not have any savings plan put into place.
What is the product development for this cohort group?
As I have stated, tweens are influenced by their surroundings and want to fit in. “Skincare items such as lip gloss and glow in the dark nail polish” are a few products that the girls of this group will be influenced to buy. (Lambert) Also, they are coming into their own and finding their personality in this group. So being able to decorate their room with their style is another key factor for their cohort group.
What are some marketing (advertising and sales promotion) approaches to be used when targeting this group?
Tweens are just starting to use social media sites, as more and more of their friends are likely to do. Marketing on sites, like Facebook, will increase a company’s likelihood of capturing some of the tween business. Also, using advertising in magazines that the tweens read and the radio are other ways of gaining attention to this group. The message that you, as marketers, should be sending this group is that of being cool and fitting in with other members. Also, learning how to define yourself and your personality is another key message that marketers need to spread to the cohort group of
Hot Topic has many strengths including nationwide locations, a large quantity of stores that carry exclusive clothing lines such as Lip Service and Eye Candy, and their user-friendly, interactive website (Hot Topic, 2006). Their primary audience consists of 12 to 22 year-olds and they are known well throughout the Goth/Raver/Punk community (Hot Topic, 2006). Catering to this age group helps Hot Topic with their sales immensely. According to Global Information Inc, 15-24 year old teens were the top consumers for 2005 (Consumer Demo, 2005).
It helps them make a statement, and show who they really are as individuals. Today teens express their true selves through clothing, music, etc.
In “Tweens: Ten Going on Sixteen,” Kay S. Hymowitz points out the fact that in modern society kids mature too early, creating a negative trend called tween phenomenon; it occurs when kids become teenagers at a young age and skip the preadolescence period. According to Hymowitz, the evidence presents a troubling picture, tweens are too concerned with the way they look, are involved in criminal activities, are having sex, and are doing drugs and alcohol. The author concludes that the causes of the negative trends are complex, and I believe that she states a reasonable case that should be considered by parents, educators, and psychologists. Without a doubt, the three most negative behavioral trends of many tweens are their need for attention,
The number of men compared to women that I saw within this time was 22:16. The number of racial minorities that I saw compared to the number of whites was 7:31. The number of obviously homosexual couples that I saw compared to the number of obviously heterosexual couples was 1:7. The number of adults
The adolescence is proposing questions of self-identity and trying to understand more of self during these years. Mean Girls emphasizes these self-identifications by capturing different cliques and group of people that the high schoolers associate and label themselves as. For instance in the film, Cady is being accepted by Janis and Damian, but they want Cady to engage in a risky behavior by associating herself as “The Plastics.” This plan started out with the intention of trying to find out more high school secrets and to humiliate “The Plastics,” but Cady turned more like them as she received more acceptance by them. Mean Girls demonstrates not only the sense of self emerging during the adolescent age, but the struggles of all it takes to find a sense of self-identity. Cady eventually put her relationship with Janis and Damian, parents, and acquaintances of school on the line by trying to maintain her “Plastic”
During this past decade, advertising companies go out of their way just to get the new scoop or trend children are into, gathering information and distributing it to other companies. Information such as what types of idols they enjoy to wh...
Evidence: According to the consulting firm, Packaged Facts, teenagers between the ages 12-17 in The U.S. have spent more than $200 billion in products (2011).
A cohort is a group of people who are the same age or belong to the same age group.
Young people need more attention or acceptance from others comparing with people at other stages, as youths are experiencing a process of being adults. The formation of identity can be exemplified through fashion. Young people tend to establish their identities through the way they dress. As Hall,S (1997) stated, visible objects, like clothes may have a simple physical function, that is to cover the body and protect it from weather, however clothes also have a function which can double up as signs, which construct a meaning and carry a message. Fashion can also be a language that makes clothing possible become a self-communicative device at our disposal, plays a...
In society today, the clothing that someone wears is basically a billboard for his or her personal, or family's financial situation. For children in public schools, fitting in with the popular, or most fashionable people is probably the most important thing to them. When children are preoccupied wi...
United States. Howden, Lindsay M. and Julie A. Meyer. Age and Sex Composition:2010. Washington: GPO, 2011. PDF file.
Today's young people are generally unresponsive to traditional brand marketing messages. Teens spent $12 billion dollars last year according to a recent study of Teen Marketing Trends. Teens not only use their money on small purchases such as music, clothes and food but also have the power to influence high-end purchases of their parents. Every year younger teens are being marketed because that they are the future teenagers and brand loyalty is an important thing to many companies. If you can get an older child hooked on a product, they’ll generally love it for life. These younger age demographics are being marketed to because more and more kids have increasing spending power and authority over what is purchased in their household.
A single generation consists of every person born within about a twenty year period. The three generations currently living on the planet are the baby boomers, Generation X, and Generation Y, also known as millennials . Baby boomers are the oldest generation still living. They are people born some time between 1940 to 1960 (Newman). This generation is the generation of folks who fought in World War II. After returning home from war, there was a great surge in population in the United States, hence the name Baby Boomers. Their children, Generation X, were born between the early 1960’s to the early 1980’s (Newman). This generation can also be known as the Post-World War II generation. The last generation, children of Generation X, are known as
Teens are an easy reach for advertisers. “Teens are jaded, bombarded by tons of advertising messages”(Winsor 1). There are advertisements at movie theaters, on television, and in teen magazines. Advertisers also reach teens through social media such as the internet and websites. Teens are constantly on Facebook and YouTube, whi...
Our principal target segment will consist of rich and upper middle class individuals who would