Swot Analysis Of Sports Marketing

Sports marketing:

In sports it has been assumed that the original form of game is attractive and thus satisfies consumer needs. Sports is the exception. Because it is live, and because there is so much free publicity around major events—everything from water-cooler gossip to blogs to newspapers—sports breaks through the static. It is one of the few areas (music and fashion are others), where people are admittedly passionate. And the above mentioned attributes of sports make it a perfect marketing tool. Sports marketing is unique because marketer cannot control the core product. The output of the sport is never the selling point for any marketer and thus it is always an intangible product. No sport is marketed on the winning or losing as that

These flavours were also made available in the host countries like Sri Lanka and Bangladesh .Before the launch the campaign was considered to be an innovative measure and was a 360o communication of the campaign was done across multiple mediums ranging from print to TV to radio. The company aimed to increase the brand share through the campaign. The marketing manager Ved Vyas said ,” Event-focused branding is an effective marketing strategy to excite the consumer about any launch. It works even better if we offer something unique that is engaging and experiential. We are a global corporation and we pick and borrow ideas from other countries to devise strong marketing strategies. We are also considering the upcoming IPL matches as an opportunity and would come up with innovation and strategy around that time” . India was decided to be the key market, as we were hosting the event and Pepsi being the youth brand expected the sales to boost due close connection between World Cup, Youth and

They expected audience to closely relate with the colour of the drink with the cricket spirit. This campaign was expected to give a push to the sales during the world cup. But the color resembled phenyl, the floor cleaner very closely and thus consumer was reluctant to use the same.

Another reason for the product innovation not to work was the same, that consumer has basic attachment with the normal black coloured Pepsi and consider it to be a part of their happiness and celebration. The age long association is not easy for any product innovation to overcome. The taste, the colour of the product was also not appreciated by the user and thus it was a huge failure for Pepsi.

The packaging and colour play a major role in driving human psychology to get into buying a new product. Certain aesthetic factors over weigh the sports spirit especially when it is related to food items and consumables. After all the surveys conducted it was established that people prefer taste over colour and