Swot Analysis Of Bakery

INTRODUCTION In this assignment, I chose to conduct a SWOT (strengths, weaknesses, opportunities and threats) analysis on a bakery company in Kedah called Kek Sayang. Kek Sayang is a family based business. It is also the oldest bakery in Alor Setar. It started with a really small vendor established on 1st January 1980. On 2002, it has transformed to a boutique bakery. On 2006, the shop has been renovated to include a small portion of cafe-sort to cater all kind of customer. It sells varieties of handmade cakes, buns, pastries and cookies. Later on, the menu extended to drinks which include coffee, smoothies and milkshakes. Its vision is to be the best Bakery in Kedah. Thus, only the finest ingredients are used and artisan techniques are applied

Kek Sayang should keep producing quality and unique products which will help to set them apart from the competitors. The owner has to be creative and keep up with the newest trend in order to move further in business. Besides that, it is about time for Kek Sayang to expand its wing to another states such as Penang. Being highly active in social media can help Kek Sayang to be closer to consumers and the website should be updated more often. Delivery service will also attract more customers. As for staff, Kek Sayang should consider sending new staff or recruits to training. Its marketing strategy should be improved and more bulk advertising and promotions should also be made. Due to the increase of health-concerned people nowadays, Kek Sayang should go for an attempt to increase the range of low fat and low sugar products that will satisfy the demands of those who are watching what they consume while still want to enjoy some sweetness. The attempt to go green should be made step by step as it going to cost a lot. It should be started with something small first such as replacing plastic