Swot Analysis Of Apple Inc

Apple INC. is the company started by Steve Jobs and Steve Wozniak in 1976. These two-gentleman paved the ways for personal computers and technology alone. Apple is the first largest technological company in the world and second largest mobile phone company in the world after Samsung.

Apple iPhones were first distributed to the world in 2007, but after 7 years of technological advancements on September 19th, 2014 Apple released their Apple iPhone 6 and iPhone 6 plus to the U.S.A. The average price for the units were ranging from $99 to $749 based on model and storage. At the time of release Apple stated that “they had the latest advancements in iPhone history.” Over 13 million units of iPhone were sold in the U.S.A alone within the first weekend

Given such a demand for the iPhone units in general, a way for their demand curve to move to the left is if Consumers income was to decrease. This would cause the demand to go down based on consumers would no longer be able to afford the units. There are two different types of consumers in the phone business iPhone, and Samsung. Samsung had come out with a similar phone that offered consumers who did not want to pay the expensive amount of money for a phone, or who wants to switch out of the iPhone OS system an option at a lower price, with all the same technological advancements. This option would have the demand curve move to the left. Many consumers have purchased other Apple products and doing so it is stated that Apple products work only with other Apple Products which would cause an increase in sale and demand causing the demand curve to move to the right. With iPhone considered to be one of the best mobile phones with the best technology it would be an eye catcher to consumers who are always looking for the biggest and the

With the given hype of the new iPhone 6 and 6 plus and the price tag that goes with it consumers could expect that prices could drop if they waited till the hype died down so they don’t purchase right away causing the supply curve to move to the left. Also, since they are the second largest mobile