Apple brand audit In fact, about this business one can easily write a few weighty books. Without exaggeration, we can say that Apple is one of the brightest technology companies that appeared in the 70s of the last century. Due to innovative technology and aesthetic design, Apple Inc. has established a unique reputation comparable to the cult in the consumer electronics industry. In 2014 the company was ranked first in the world by market capitalization. The concept of the brand is built around the slogan 'Think different’ (Linzmayer, 2004). A. BACKGROUND History The history of Apple began thirty years ago, when the two friends, Steve Jobs and Steve Wozniak decided to found their own company for the production and release of computers. The company not only produces the number of highly technological devices, but also has a great brand ideology lying behind. The following chapters would review each of factors determining Apple`s success. Brand Image Meticulously crafted image of Apple products as a unique and unrepeatable product contributed to the fact that it has become almost a cult object. In 2011, according to the rating of research agency Millward Brown, Apple TM has become the most expensive brand in the world, which has been estimated at 153.3 billion dollars. Brand Communication Strategy Apple probably has the world 's best PR department. This is especially significant during the development and launch of new products, because in any technological company cannot call such a resonance with their innovations. Before the first time users are be able to see the new Apple product and touch it, the company carefully plans all its public appearances and mentions of it, leak control, organizes briefings for journalists privileged, closed the presentation that can be accessed by invitation only, and finally, it organizes early testing for pre-screened positive-minded members of the media. Nothing ride, on the rare occasions when Apple does not control the initial promise, it corrects this by using its powers to bring elaborate answers
Product Differentiation: Apple has been able to differentiate its products by offering innovative products that is almost perfect. “ Apple has developed some of the world’s most daring technology”. The company has been able to provide unique products that is way ahead the curve compared to its competitors’. Apple has successfully increased the demand of its products through product differentiation, the uniqueness of its products has always drawn the attention of consumers. By focusing on a particular set of consumers who are willing to pay more has enhanced the company’s premium pricing strategy which is also a stands to be a differentiator. Product design is a major factor that has enhanced all Apple’s products to be different, when the company introduced its iPod, iPhone and iPad no other similar product could match up with the features of these
Innovation in apple sets high standards that make it difficult for other companies to compete with them. Throughout the recent years Apple has been showing a non-stop development in its innovation strategies, those innovation strategies involve remarkable new products and innovative business models. Apple has been continuously succeeding in providing consumers with what the senior engineering manager in apple Michael Lopp describes as “really good ideas wrapped in really good ideas” and by Looking at apple’s sales since it started releasing its unique products we see that it strongly agrees with this description. Apple’s innovation-friendly ecosystem focuses on manufacturing its own hardware rather than just buying it, and that is one of the most important features that made them who they are today in the market.
SS: In their bold mission statement, ”Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.¨, they make it known that they are more advanced than they ever were. SS:With their ‘defining the future of mobile media’ Apple is creating technology that the world never imaged. How did they get to this point of their success? MP#2: Most people believe that it started with founders Steve Jobs and Steve Wozniak. S.S: Many people do not know where or how Apple came to be, but in 1984 Steve Wozniak explained to Byte Magazine were the name Apple originate. SS: He explained how Jobs created this name,"He was working from time to time in the orchards up in Oregon. I thought that it might be because there were apples in
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
Apple company consumers connect with the actual model quite totally. Duplicate acquisitions are widespread. They feel an extremely powerful addition for the model as it portrays an extremely distinct graphic. It helps make them feel that they are moving using the transforming movements given that they unique a good Apple company product or service. Quite a few Apple company customers occasionally look at the Apple company product or service the most liked property or perhaps state they really like the actual model given that they acquire quite mounted on that. Apple company features made itself to become a model how the consumer will surely have the pleased in addition to ongoing relation using. The Apple company practical knowledge has produced more deeply attitudinal ad...
This case goes over how Apple experienced a rough downturn from 1985-1997, but managed to innovate their way out of that challenging time to an incredible turnaround and rise from 1997-2009 (Pearce II & Robinson, 2011). This case concludes by mentioning the challenges that Apple faces in the future with other companies imitating their successful trends (Pearce II & Robinson). I will discuss two strategic factors that I believe Apple should consider as they establish their long-term strategy for growth. Also, I will mention what two objectives I believe Apple should include in the learning and growth perspective of their balance scorecard.
Apple is a leader within its industry. In order to retain their current customer base and attract new ones, they have designed a marketing mix that will appeal to the market:
Apple has been a clear dominator of the technologic world ever since it was first founded on April 1, 1976 by Steve Jobs. Steve Jobs had a way of manipulating supply and demand, making the supply low and the demand great. This theory worked Although some of the In the past Apple was seen as a very successful company that treated everyone with respect. However, Apple’s future is now question, as people become aware of concerns that Apple may not treat its employees well, and the company has struggled with expansion and customers satisfaction.
The topic that I will writing about is about the company of Apple and how it is a great company. I will also be talking how Apples is a utilitarian company and makes products that makes the consumers happy. Apple is one of the many electronics company that make computers, tablets, phones and iPod. Apple was a company that was founded by Steve Jobs, a college drop out on April 1, 1976. In this essay I will be discussing how Apples products make consumers happy, the philosophy of apple and how apple also makes people angry.
From 1980 to 1996, Apple’s competitive range in the PC industry was rocky. Although Apples products were unique and well built, they were overpriced compared to competing products from IBM and others. As competitor prices dropped, Apple prices stayed the same and the company saw a decline in sales as customers opted to purchase from its competitors. John Sculley, former CEO of Apple, took many steps to improve the company’s competitive advantage. One of those steps was to compete with price by producing a low-cost computers that appealed to a mass-market. The second step was to form an alliance with rivals IBM and Novel in order to create new operating systems and applications...
There are many role models in the world. They may be individuals or an oranization but their success is inspiring for others and we try to find out the reasons for such a brilliant succes. This is the case with Apple as well tat has enjoyed this status since 1981.
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
This report will analyse Apple’s resources, capabilities and its competitive advantages which make the company become one of the most successful company.
The target and positioning strategies of Apple are different as well because most of its strategies are related to cult branding. A cult brand has committed users that want to be a part of the unique brand (Acosta and Asagayam, 2010, p. 165 ) because the brand creates an exclusive image from scratch. To create this appeal, Apple invests a great amount of money into its branding so that customers have the connection with this brand only. Moreover, the positioning is done in such a way that Apple customers prefer form over functioning. The type of products Apple has introduced in the market have created a premium image of the brand. This also shows that Apple has offered a limited number of products in the market, which if diversified would damage the upscale image of the company. On the contrary, companies and competitors like Samsung have extended product line that cater to all types of customers, from lower to high-income levels. Apple has maintained its image of being an innovator by giving extra importance to the minute details of consumer usage experiences so that their preferences are examined closely.