Summary: The Importance Of Credibility

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Credibility is important in the work environment because it solidifies whether or not a person is trustworthy. Credibility is considered to be a person’s reputation that is based on a person’s work ethic, personal values, and also the ability to deliver on a promise (Cardon, 2013). Credibility may possibly be the most important aspect of effective leadership. The importance of credibility is staying committed and true to one’s words. Some of the key aspects of credibility are competence, caring, and character. Competence is the knowledge and ability to perform a task or job. “Competence ameliorates the credibility problem that originates from an inflation bias, or reputation thereof, through a purely strategic channel” (Moscarini, 2007, p.38). …show more content…

Caring is another key aspect of being credible. Caring is being genuinely concerned about someone, and in the business world, caring is the best interests of the company. Genuine care for one’s work and the people who are involved builds rapport and success for the company. When a person knows that their employer and leaders are sincere in feelings, it makes it easy and enjoyable for employees to come to work and strive to meet the company’s goal. Perceived caring is the source of credibility that is a means for open communication (Teven & Hanson, 2004). Caring leads to empathy and understanding, and also shows responsiveness to the needs of others and the company. Character is the final key to the Formula of Credibility. Character is simply staying true to values and morals. The old saying “practice what you preach” coincides with one’s character. “Character is enduring business philosophy at every opportunity through consistent, persistent, obsessive, usually mundane reinforcements” (Peters, 1980, p. 5). These three components of credibility are interrelated and all share the same common goal of

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