Wanting to address the everyday consumer needs of safe cooking and electricity for those live in provincial societies, Bright Light Innovations of Colorado State University have developed a new product in which their management team of Business and Engineering students’ have considered as a definite solution through their revolutionary product—called the Starlight Stove. From identifying the everyday issues that people face in third world countries, the Bright Light Innovations team then identifies Nepal as their opening target market; in hopes that the Starlight Stove can improve the quality of life and well-being for those less fortunate. To benefit the lives of Nepalese, the Starlight Stove features the unique ability to convert heat from In regards to price, they must devise more ways to make the product more affordable than just microfinancing. Because this product was conceptualized with such noble reasons, they could present the price in the same noble matter. If the product is first introduced as free samples to ease their target market into accepting their innovative product, not only can they promote how much consumers can buy their product, (and through they many financing options in which they can,) the firm can also raise awareness on the product and exposure for promotion. While this can be at a cost to the firm at first, to further generate funds to do such a thing, Bright Lights Innovation can reach out to higher income countries who can possibly help invest in them through online promotion and social media. Being a company of students, promotion can be made easy through the vast network already available to them. Further along the timeline, Bright Light Innovations can hire experienced and well-educated staff to translate, teach, and ensure customer satisfaction about the Starlight Stove in the international market. As far as place is concerned, they need to establish adequate distribution centers in Nepal as well as a distribution network in order to transport goods internationally. To start, the firm could ask the Nepalese government of which distribution networks to use, and/or perhaps enlist the aid of global organizations such as Peace Corps. to make the product as accessible to consumers as the firm needs it to be. Nevertheless, the Starlight Stove opens the door to the students at Bright Light Innovations to truly show the importance of execution for a successful
Bright Light Innovations will be able to evaluate different segments to determine differential advantages in each of those segments. Furthermore, management will be able to determine any of the particular marketing mix for a more successful strategic plan. Market segmentation can be obtained by researching geographic data (zip code, region, etc), demographic data (age, occupation, nationality, etc), psychographic data (social status, personal type, etc), behavioral data (customer behavior), or any other data that can be beneficial to the research (Kawasaki, 2004). According to Hyman and Sierra (2010), before a service or product is introduced into the market, the marketer needs to have a good understanding of the consumer’s needs and preferences. For that reason, it is recommended that management considers all of the limitations and challenges that the Nepalese market has for the Starlight Stove. Major decisions need to be made by management to effectively make profit on this product. On the other hand, Nepal is ranked in the low-income group. There are other possible markets in South Asia that can be consider and might represent a less challenge, especially since management is looking to make profit. Bright Light Innovations needs to consider GNI numbers before deciding where this product will be launched. Because there are technology limitations in Nepal, management will need to create a marketing campaign that can be clear and easy to understand by the Nepalese citizens. Magazines are always a great source of marketing, but these can represent a challenge in Nepal since only half of the adults can read and 11% of the households have electricity. Therefore, visuals and signs can be strategically placed among the different villages to target the corresponding districts. Bright
Catching Fire: How Coooking Made us Human by Richard Wrangham is a fresh perspective on the evolution of humankind. Wrangham has made a concentrated effort to prove that humans have evolved particular adaptations, like bipedalism, due to the introduction of cooked foods into their diet. In his book, he is legitimately arguing that humans are the way they are because early on in human evolution, early man discovered fire, discovered the joys of cooked foods, and developed all sorts of fascinating traits still being utilized today.
In “Barn Burning” the setting is a time when people drove horse wagons and the workingmen were generally farmers. The major character in this story is Colonel Sartoris Snopes, called “Sarty” by his family who is a ten-year-old boy. In the beginning, Sarty is portrayed as a confused and frightened young boy. He is in despair over the burden of doing the right thing or sticking by his family, as his father states,” You got to learn to stick to your own blood or you ain’t going to have any blood to stick to you.”
Due to Faulkner’s relevance in modern literature, the literary merit of “Barn Burning,” and the story’s applicability to the core questions and topic of the junior English curriculum, “Barn Burning” should be taught in 11th grade English. No writer exemplifies the American experience quite like Faulkner, especially in his collection of writings surrounding Yoknapatawpha County, and certainly no writer who is so significant in world literature as a pioneer of a new style of writing.
Due to the good establishment of the business, it has huge market national. The company has therefore opened many retail shops and stores all over the country to ensure that their products are accessible to the customers. The entity provides a favorable environment, and many clients view the place as a fun shopping place to be. The retailer has targeted a big pool of customer because of the variety of products it sells. The stores products vary from kitchen goods, jewelry, and electronics clothes to hardware
The two companies involved in this case study are Green Mountain Coffee Roasters and Keurig Coffee Inc. They are both in the coffee industry. What is interesting is that Keurig Coffee Inc. actually started off as “a technology company in the coffee industry where they developed a brewer that represents a fusion of technology and design” (C36 in the book, [Dess et al, 2012]). Green Mountain Coffee Roasters’ website is http://www.greenmountaincoffee.com and Keurig Coffee Inc.’s website is http://www.keurig.com
Three types of heat transfers help solar cookers use the sun’s energy to cook food. Heat is always transferred from the warmer object to the cooler object. Heat is also transferred to and through some materials better than others. The three types of heat transfers are radiation, conduction, and convection. Convection is the heat transfer by movement through materials such as air or a liquid. Materials like these are called mediums. Convection is the primary way heat can be transferred through liquids and gases. To classify a heat transfer as convection, hot air has to rise up to equally heat the air around it. Box solar cookers have to retain this hot air to cook food, so the cookers have to have lids with a transparent covering. The transparent covering shuts in all of the hot air and keeps out the cool air. The second heat transfer is the transfer of heat between two objects, or substances, that are directly in contact with each other. This heat transfer, called conduction is the primary way heat can be transferred through solids. In gases and liquids, conduction works poorly because the atoms have a great deal of space between them. Since they have a lot of space between each other, they can’t communicate heat to one another. The solid, aluminum foil, is commonly used in homemade solar ovens because it is a metal. It is well known metal is a great conductor of heat. Since metal (aluminum) is a great conductor of heat, whatever comes in contact with it will gradually absorb the heat from the metal. The third type of heat transfer is radiation. Radiation is the transfer of energy (heat) through space by electromagnetic waves. Solar energy reaches Earth by radiation (Pearson 485). When an energy wave comes directly in contact with...
Dansk Designs Ltd., founded in 1955, is a company that markets stainless steel flatware. The firm traditionally followed a strategy of differentiation. They produce high quality products for the “top of the table”. Their goal was to reach a small market segment, which consisted of upper class, prestigious customers. Dansk Designs wanted to sell the concept of the Dansk brand, and believed their consumers would purchase the Dansk products because of the prominent brand name and because the products were the very best in taste and quality. Ted Nierenberg, the founder of Dansk Designs has recently decided that he wants to keep Dansk growing at 15% to 20% per year. Nierenberg feels as if his current product line will not provide sufficient growth to meet his objectives, and believes it is in the company’s best interest to introduce a new line of house ware products called Dansk Gourmet Designs Ltd. Nierenberg believes they should market this new line to a much wider group of consumers at competitive prices. However, I believe that although expanding into a new market with a new product line will increase short-term revenues, in the long run it will be detrimental because the new line will dilute the brand identity of Dansk Designs. If Nierenberg wants to grow every year 15% to 20%, I believe he should consider ways to lower costs instead of increasing volume and revenues.
More than 17 million tonnes of fuel wood are consumed annually in Nepal, out of which less than 1% is commercialized. The rest is collected by the users free of cost from forests or their own cultivated land.
"To Build a Fire" is a story by Jack London, about the struggles of a man to survive in a desperate situation in the wilderness. "The Lottery," by Shirley Jackson, is a tale of mindless adherence to tradition, conformity, and violence in a rural town. On the surface it seems like these are two entirely different stories. For all of their differences, though, the stories both address the same issue.
My study is based on the communication techniques used by Yankee Candle CEO Harlan Kent and his employees as he goes undercover at four different locations to gain a better understanding of his company and how operations take place when he is not around.
Panchakanya fashion and clothing store will be located at bouddha-04, Kathmandu, Nepal. Our business will start by renting two big rooms, (one show room and one store room).Three changing cabin will be made with fully furnished. This location is national and international tourist attracted area due to Gumba. Our store will be organized as sole proportship business of ownership in ganga’s name. Even though, Nepal is one of the small and poor countries, people over there are...
Products are not standardized and vary by country in terms of type, packaging and specification. This increases production time, production costs, lead tim...
...-friendly homes that have been started in the company in Jakarta, which uses solar energy for their power sources.
Why: to keep the market leadership in that region deeper coverage to its natural market. It will strengthen the company - and prepare it to expand or to win market shares in The Caribbean and South America. First it must strengthen its financial situation in order to have the resources to expand in other regions (it will need to put emphasis on marketing and to develop products that correspond to customer needs in the other regions especially regarding stoves).