Yankee Candle Case Study

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Undercover Boss: Yankee Candle

My study is based on the communication techniques used by Yankee Candle CEO Harlan Kent and his employees as he goes undercover at four different locations to gain a better understanding of his company and how operations take place when he is not around.

Company Overview
Harlan Kent

Harlan Kent has nearly 30 years of experience working in consumer-focused public and private businesses (Alex and Ani Names Harlan M. Kent as President, 2015). He has a proven track record of helping to build brands by driving profitable growth across multiple channels of distribution (Alex and Ani Names Harlan M. Kent as President, 2015). Harlan Kent served as CEO of Yankee Candles. He spent 13 years with Yankee Candle and under his leadership the company has seen tremendous growth, growing 2.5 times more while he was CEO (Alex and Ani Names Harlan M. Kent as President, 2015). Mr. Kent has helped to create a team that is focused on growth and innovations across all 565 company stores and 30,000 wholesale locations (Alex and Ani Names Harlan M. Kent as President, 2015).

Before working at Yankee Candle, Mr. Kent held a leadership role in the marketing and sales department for Olin Corporation and the Campbell Soup Company (Alex and Ani Names Harlan M. Kent as President, 2015). He …show more content…

It was Christmas time and the young man wanted to make a gift for his mother, but did not have any money to buy one so he decided to make a candle from household wax, a red crayon, string for a wick, and a milk carton for the mold (The Yankee Candle Story, n.d.). With the help of his father he opened a small store near the Mount Holyoke College campus and by 1973 he had 12 employees and the first factory store outlet store (The Yankee Candle Story,

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