St John's Ambulance

In today’s age of recording favorite television programs and fast-forwarding through commercials, ad companies are beseeching to appeal to the viewer's emotions in order to gander attention. Often, the commercials which hold the most eminence within the competitive television market are those which have the capability to captive a range of feelings from amusement to anguish. According to a brand strategist, one of the most effective ways of attractive a large target audience is to connect to the emotions of parents, who feel obligated to purchase products and services to better the lives of their children (Ray). One organization which employs this tactic is St. John’s Ambulance, a volunteer and non-profit agency based in Canada which provides disaster relief around the world. In addition, they also offer life-saving classes such as CPR and first aid. These courses are often broadcasted on television with emotional and blunt

John’s Ambulance is a credible and reliable agency which encourages everyone to learn CPR in case on an emergency. The organization uses various modes of ad campaigns in order to inform the public on the importance of learning this skill. St. John’s Ambulance is based in Canada and in forty-two other countries with a total of five hundred thousand volunteering members. Thus. they are a leading volunteering agency across the globe. Since 1877, they have implemented various emergency services which include: workplace training, emergency response, welfare services, and homeless services (St. John’s Ambulance). The ad “Breaking the Barrier” is seen as a credible commercial, for viewers around the world are able to recognize the St. John’s Ambulance brand like the way Americans recognize the Red Cross’s importance in the country. The viewer will trust the commercial and consider taking a CPR course due to the fact it is produced by a reliable organization which is a household name in Canada, where St. John’s Ambulance holds great