The Emotional Appeal Utilized in Lebron James' PowerAde Commercial

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The Emotional Appeal Utilized in Lebron James' PowerAde Commercial Introduction Advertisements have become more common and can be found in almost all locations in the society; however they vary depending on the content and the medium they use to convey the information. It can be noted that television has become one of the most influential and powerful medium since it gives both visual and hearing attributes. Television is preferred by many organizations among them being Power ads since it gives a leading hand in competition since it basically influences the consumers not because of the unique product qualities but the mode at which the advertisement is made. Advertisement being one of the marketing strategies has to be designed in a way that it will have an appealing and influential role in the society or in the persons who view the commercial or ad and below is the analysis of the appeals the PowerAde has had in its advertisement as an energy drink. The emotional appeal in any advert should basically have the deep lying desire in which the individuals should be yearning for i.e. the advert should be in such a way that it attracts the attention and increases their quest to gather more knowledge thus increasing the communication. In every advertisement, there are emotional appeals that address the emotional vulnerabilities of the audience. This discussion shall focus on these emotional appeals applied in this ad by PowerAde. This discussion shall try to explicate the emotional appeals utilized in this commercial namely: the need for attention, the need for prominence and the need to achieve. The Need for Attention This is the where there is use of some attraction to the consumers and in this case the use of an ... ... middle of paper ... ...three needs onto which the emotional appeal of this ad was directed. Clearly, aside from its pop and hyperbolic effect, it also addresses the emotional side of the audience's perception to ads. The ad is not manipulative in nature and analyses the appeals depicted by the PowerAde. This is a good example of the influential nature of adverts in the general public and can be said that an effective advert must have the appealing nature to ensure that it has an impact in influencing the consumer buying behaviors. The overall appeal of the ad is sufficient and it basically stimulates our emotions in a profound way to challenge us to be successful and at the same time increasing the awareness of the energy drink. The belief that powered brand is the best energy drink is created and the best drink to use to attain ones optimal performance and be outstanding from the rest.

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