Sports Marketing Course Analysis

Throughout this short course I got an insight into the world of sports marketing. I thoroughly enjoyed this course because not only did we learn textbook material but we were able to go an experience first hand some of the many things we talked about in class. I have always been interested in sports and getting to work in a career where you are surrounded by a sporty, athletic, and competitive atmosphere. It seems like something I would love to be in. Before the short course, I had only searched sports marketing online and that was about all the knowledge I had on it. I really thought sports’ marketing was just someone or a company advertising a specific team and just getting the world to know whom they are. It has to do that but there is

We first got to see a presentation and learn more about the marketing that goes on for Talladega. The marketing for them is much harder than I thought it would be because the event is only for a few days out of the whole year. Being like this they have to do a good job marketing so they can make revenue during the event. One of the employees there works a ridiculous amount of hours with social media for Talladega and said that sine she has a passion for it, she does not mind the hours. I learned that If you don’t have the desire to do the work than there’s no point in being in this business. Another thing I remember is that they said the Talladega marketing objective is the event experience. I think that goes for any sporting venue but we got to learn all the extra events Talladega does. All of these events are for their fans to keep coming back and not only sit there and watch a race and go home but to be part of an experience. We saw the outcome of the events they do during the presentation and all these people from all over the nation come to watch some races and then get to celebrate and enjoy a fun time during events that go on afterwards. The cool thing was that they get some of the drivers to participate in these events so the fans can have an experience they cant get at home. Talladega wants them to be part of active participation and to be connected to the physical environment as well as being immersed. The sponsoring for Nascar was a little confusing for me but it is different from other sports. Just like other Sports though the sponsors pay tons of money to show the world who they