Swot Analysis For Final Four

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Final Four in Houston Texas Introduction Sporting is one of the universal activities that brings people from different backgrounds together and is viewed as an income generating activity that creates revenue for the participants as well as the location where the activities are held. The NCAA Final Four Basketball Tournament is one of the most anticipated sporting events in the US that attracts a high number of fans in the cities where it is held. Before the Final Four is held in given location, it is imperative for the organizers to have a detailed understanding of the venue so that they can introduce marketing strategies that are in line with the demands of the fans (Snipes & Ingram, 2007). The host committee is charged with the responsibility to come introduce an exhilarating experience for the locals and visitors. Owing to the interest generated …show more content…

The first objective is involvement and before anyone can be referred in relation to property, he or she should have a high level of participation in a given sport. If an individual is not well informed about basketball and they have never been to a game, they will not identify with the teams to take part in the Final Four that may include Texas Southern University and University of Houston teams. There are two involvements that fans may have which are situational involvement and enduring involvement (Snipes & Ingram, 2007). To start with, enduring involvement refers to a situation whereby the fans closely watch a given sport, the results as well as the events that take place during the season. On the contrary, situational involvement refers to the situation whereby the fans have a heightened interest in the event owing to the circumstances. As a result, individuals that lack enduring involvement may have enduring

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