Spirit Of King George III Essay

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Renee Duvenage 24972223 CCMM 516 Individual Assignment The Tale of two airlines in the Network Age: Or Why the Spirit of King George iii is alive and well. Table of Contents Introduction, Assumptions and Expectations 3 Assumptions and Expectations continue 4 Information Technology Support 5 Alternative Approaches and Advantages 6 Value Chain 7&8 Business Model……………………………………………………………………………....................................9&10 Business Environment…………………………………………………………………..................................11&12 Strategy……………………………………………………………………………………............................................13 Conclusion…………………………………………………………………………………………………………………………..14 References……………………………………………………………………………………………………………………15&16 Introduction …show more content…

Customer expectation is defined as the perceived-value customers seek from the purchase of a good or service. Service providers must recognize customers’ needs in order to fulfill expectations to achieve high customer satisfaction during the service experience. Managing customer expectations is an important subject to enable customer satisfaction. There are a few expectations a customer has, including: accessibility to information, alternative options, communication and consultations by service providers, which will result in a good customer-service provider relationship. But non of these expectations were met by the airline in 1995, thus resulting in less than satisfying customer experience. From the case study we can assume Professor McPherson had several expectations regarding the level of service from the airline. One of his expectations would have been that the airline knew of his connecting flights. This information would include his flight number, the departure time, terminal from where he would have departed etc. That the airline had access to his travelling information on their computers and or

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