If Disney Ran Your Hospital

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Introduction According to Fred Lee (2004) hospitals use clinical results and process improvement as a gauge of quality as this data can be readily measured and objective. Conversely, patients judge the quality of care by individual perception. Therein a gap of what the patient’s perception of quality care and how the healthcare providers perceive quality of care is created. The purpose of this paper is to discuss the Gaps Model of Service Quality while comparing the findings of the work done by Fred Lee in the book, If Disney Ran Your Hospital: 91/2 Things You would Do Differently. Gaps Model of Service Quality The Gaps Model of Service Quality was originally developed for application in the financial service sector. The model was designed to measure components of customer satisfaction by using five dimensions of real or potential gaps in service quality of a hotel (Saleh & Ryan, 1991). The model has been applied to hotels, as well as a number of service agencies, including banking, hotels, restaurants, and healthcare. Even though the services differ greatly, the model is easily adapted to any service industry (Parasuraman, Zeithaml, & Berry, 1985). Gap One: Customer’s Expected Services Berkowitz (2010) states that Gap One is created when the patient’s expectation of service quality and management’s perception of needed service quality do not match. Zeithaml, Parasuraman, and Berry (1990) note that in order to deliver or meet the customers’ expectations the company must first understand what exactly the customer perceives as a need or want. An example of Gap One is when patients expect not only expert medical care, but also an environment similar to that of a hotel. Administrators from Albert Einstein Medical Center co... ... middle of paper ... ...ment, 26(4), 15-25. Retrieved April 5, 2011, from ABI/INFORM Global. (Document ID: 2064960731). Urban, Wieslaw (2009). Service quality gaps and their role in service enterprises development. Baltic Journal of Sustainability, 15(4), 163-45. Young, W. B., Minnick, A. F., & Marcantonio, R. (1996). How wide is the gap in defining quality care?: Comparison of patient and nurse perceptions of important aspects of patient care. The Journal of Nursing Administration, 26(5), 15-20. Zeithaml, V., Parasuraman, A., & Berry, L. (1990). Delivering quality service: balancing customer perceptions and expectations. New York, New York: Simon and Schuster. Zeithaml, Valarie A, Berry, Leonard L, & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31. Retrieved April 1, 2011, from ABI/INFORM Global. (Document ID: 9401886).

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