Social networking sites act as word of mouth... ... middle of paper ... ...lowers’ home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Twitter promotes a product in real-time and brings customers in.
But you have the choice to follow whoever you want on social media with Twitter for example. Another positive thing that comes with social media is many businesses have launched. Many businesses take full advantage of social media. It gives public more awareness of the organization. Having your business displayed on the web can attract more viewers because of the web is very popular.
Social media engages users to share, communicate, collaborate and advertise. Social media has many positive effects on people’s lives. Social media has pathways were people can connect with their loved ones and meet new acquaintances. Individuals are able to acquire and share knowledge at a fast pace through social media. It allows users to gain information about any topic at the click of a button.
 Thus in today’s digital age social media marketing is the new way of reaching out to the new customers in order to create brand awareness and a brand recall to the existing customers too. Thus it is an interactive medium where customers also participate and are the content creators. Thus social media marketing is being used by all types of industries ie B2C & B2B. (“The Infrastructure of Social Media”)
2. The improve prestige of social websites and application like Facebook, Twitter, LinkedIn, Instagram , Wechat , LINE , MyTeksi , Youtube , Voicetube , Messenger , MeiPai , BeeTalk , Viber , Azar , Tango , Google , Yahoo , Msn , Tumblr , Skout , Tagged , Alibaba , Zarola is a social network or application that has gained alot attention as the most enable communication select for the people, blogger , article writers and content creators. 3. This social network websites give the chances to all the write, publisher and bloggers to connect with their technology intelligent clients to share their expertise and articles. The spectators will be more advance in sharing the blog, article or expertizing their social circle which additional to enhance our networks as the
So social media can expand international marketing. Also, social media uses different ways to show information, like news, blogs, pictures, websites or videos. Many people should be happy to look when their friends share some interesting videos about new products on their blog. And good companies always know the target group for their products is. If a company knows what is target group is, then the company can find that group easily on social media because there many different kinds of a forum, people who are different ages, different jobs or hobbies.
Individuals, however, are not the only ones who could benefit from Web-based social networks. Businesses have also found it very beneficial to get in the bandwagon and start indulging in online social networks. Through social networks, businesses could also share and convey messages, especially marketing ones, to their target consumers. Global businesses are now flocking to social networking sites like Facebook, Google+, tumblr and Twitter – mainly due to their glob...
Social media and social media marketing are often used interchangeably. Social media marketing is a process of gaining online traffic through social media sites and social media networks are vehicles to get your message out. Various different social media management tools/ resources are used to promote brand/services online for the businesses of all sizes. The term “social media” refers to online tools for sharing and discussing information. These tools include blogs, microblogs like Twitter, wikis, and social networks such as Facebook and allow users to create and share content – including text, graphics, podcasting, pictures and video etc.
Social media is a platform for people to make new friends, discuss there issues and opinions and much more. Social media is a type of networking site where a group of people come together and connect to each other and share their views or we can say that Social media are computer tools that allows people to share or exchange information’s, ideas, images, videos and even more with each other through a particular network. In this paper we cover all aspects of social media with its positive and negative effect. Focus is on the particular field like business, education, society and youth. During this paper we describe how these media will affect society in a broad way.
Social media sites like Face-book and Twitter have drawn a critical mass of consumers. Their comments about your products and services are easily shared and visible to more and more people which can carry a lot of influence. In short, the social web empowers everyone to be an author. Social media has emerged as a prominent platform in the Web revolution and has a direct impact on how companies engage with their customers. NEED FOR SOCIAL MEDIA • Company knows the value of communicating with customers through the channel of their choice.