Impact Of Social Media On Employee Communication

Social Media and Employee Communication

1. INTRODUCTION

Due to great advances in technology in recent years, new ways of communicating are inevitable for organizations to communicate strategically with major stakeholders. One of the ‘new’ ways for organizations to engage with customers, employees, news media and communities is through the use of social media. Social media allows sharing messages in seconds and delivering them to thousands of people around the world. Many organizations own multiple social network channels to ensure they are where the customers are, however, are they utilizing them to their best ability internally as well?

A majority of companies have already established social media channels for employee communication. Some

First, employee cooperation and communication with one another is an essential element to achieve organizational goals. (Cornelissen, 2014:163) Second, by describing the kind of employee communication is being encouraged through social media, organizations may acknowledge the benefits of social media channels. Finally, by realizing the employee communication encouraged by social media, organizations may make moves to hear, reply and participate accordingly. Thus, use the social media channel they own more strategically.

Zooner et al. describe how one of the benefits of social media is how it can be used to disseminate information within the organization, which improves employee understanding of work-related subjects. (2015, 851) Social media provides a chance for employees to learn more about the organization and information that might be helpful to know in the workplace. Cao et al. mention how the transfer of information through social media may improve employees’ capacity to solve issues more efficiently, thus improving their work performance. (2014, 534) Since social media improves knowledge transfer, organizations may use it in their favor to educate employees about the company, its values, and its