Smoking Campaign In Thailand

Smoking kids campaign started in Thailand by Health Promotion Foundation in the year 2012. It is rated as one of best anti-smoking campaign around the world. They used child actors to get adult smokers to think seriously about taking their own advice on their effect on smoking. Thailand Health Foundation wanted a fresh and new anti-smoking campaign that directly interact with the smokers and instantly provoke them to realize the hazard of smoking in order to noticeably reduce the number of smokers of the country. According to Thai culture, adults naturally take action to educate children whenever they misbehave. However, when adults themselves repeat the children’s action, they overlook their misbehavior. In this campaign, they made children carrying cigarettes to approach adults in smoking areas outside the buildings asking them for lights. The adults refused and they warned the children not to smoke while they were doing the same. The children asked the adults why they themselves were smoking if it was not supposed to be. This reminded the adults that they were doing something that is not to be followed by children or others. The main idea in using children for this campaign was to make adults understand their actions was spoiling the upcoming generation. This campaign was in turn giving a ‘quit smoking’ brochure. The video also makes the audience feel not only about harmful effect of smoking as well as how it affects the people around them. The most important challenge was to drive the target, which is to make all Thai smokers realize that the most effective way of quit smoking is by ‘reminding yourself’. The insight that shaped the idea is very common to all smoking adults, which was found after an experiment that 100% of smok...

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...ealth is not different from ours. If we can teach a child, we should be able to teach it to ourselves. All smokers and anti-smoker disagree on quite a lot when it comes to cigarettes, but they all can agree on one thing: no matter how much people enjoy it, there is no doubt that smoking cigarette can cause great deal of damage to your body. Regardless of the fine print on each package stating, “smoking is injurious to health” most continue to smoke and disregard the warning or cannot yet kick the habits. Whatever the reason maybe, sometimes we all just need a little reminder as to help deadly cigarette can we. The message that his video seems is definitely want that will bot be forgotten. The film makers use of everyday life scenarios for this campaign, contributes to the effectiveness of the video. It had opened up the eyes of many, including my own.