The Rhetorical Analysis Of The Real Cost Commercial

999 Words2 Pages
bulb-icon

Recommended: Physical effects of smoking

The Real Cost Commercial

It has been proven that smoking is bad for one’s health and affects your life in a bad way. Through this commercial it is represented well in that aspect of the effects of smoking. The commercial, “In the Way” was inspired by the fact that people smoke though it is bad for you. It is about how a group of teenagers are in a band though their lead drummer keeps on leaving to take a smoke but the cigarette was seen as a small man, who is a bully to the drummer forcing him to go outside multiple times to take a smoke and stops the whole band from being able to practice. Throughout this commercial there are deeper meanings from different aspects that are coming from the video like the audience, purpose, content, creator’s …show more content…

It wants you to see how that by smoking it will control you. The tobacco cravings will cause you to get pulled away from whatever you are doing and that the tobacco won’t care. This is expressed through the tiny man to show the cravings will come over and over again unless you plan on to stop smoking. It was also depicted on how forceful the cravings would be by the way the small man would just yank the drummer with so much force that it looked like the drummer was flying off of it drum set. Though in the commercial the creator is trying to show that if you don’t start at all then you wouldn’t have to deal with the …show more content…

The expressions of the actors caused you to see the situation involving the tobacco to be very frustrating. The band just wanted to practice but their lead drummer kept stepping out to take a smoke. Phrases that showed how bad smoking was were said in the right spot to leave a lasting impression on viewers. Also depicting that the cigarette as a bully to the drummer. This expresses how smoking is a bully that keeps on coming back. Through the whole video the creator was just trying to express how smoking is bad but not be too forceful in the process. If the creator was too forceful then the audience may essentially rebel against the message to show that they will not be controlled by the video.

The commercial had a deeper meaning throughout to depict the audience, purpose, content, creator’s reasons, and the structure of the video. The audience was aimed for teenagers, smokers, and parents. The purpose was to show how smoking was bad a bad effect on a person’s life. Throughout the commercial were phrases to influence people on how terrible to smoke. The creator of the video obviously wanted to show teenagers how that smoking will pull you away from your life. The structure of the commercial was well organized to leave a lasting effect on the reasons why smoking is bad for a

Show More
Related

  • Rhetorical Analysis: The Super Bowl Commercial

    520 Words  | 2 Pages

    Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.

    Read More

  • A Rhetorical Analysis Of The Farmer Commercial

    864 Words  | 2 Pages

    In 2013 Dodge Ram Trucks made a commitment to raise one million dollars for the Future Farmers of America. Dodge deemed 2013 to be “the year of the farmer” (Christian posts). During the fourth quarter of Super Bowl forty-seven Dodge aired a two minute and forty-two second tribute to the American farmer. The commercial “Farmer” was a slideshow that depicted American agricultural life. A speech given by Paul Harvey was used to narrate the tribute. As the commercial begins Paul Harvey’s name is printed onto a picture of a solitary cow standing in a frozen field. Then a picture of an old church is displayed and Harvey’s first words are: "And on the 8th day God looked down on His planned paradise and said, 'I need a caretaker!' So, God made a farmer”

    Read More

  • A Rhetorical Analysis Of A Commercial Essay

    638 Words  | 2 Pages

    In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types

    Read More

  • Stephen King Cigarette And Smoking

    224 Words  | 1 Pages

    Cigarettes and smoking is a symbol for a death contract for Stephen King. Its a death contract for him because Once you start to smoke, it can kill you or the people you love. In the story it states "And if you do smoke, it'll taste awful. It will taste like your sons blood." This quote is saying that if Morrison tries to smoke another cigarette they're gonna kill his son. This shows that cigarettes and smoking is a death contract because if he ever smokes another cigarette his son will be killed. Cigarettes and smoking symbolizes as a death comtract because the cigarette is symbolized as death and smoking the cigarette is like you signing the contract so when you smoke a cigarette your signing your death.

    Read More

  • Rhetorical Analysis Of Rotting Anti-Smoking Advertisement

    704 Words  | 2 Pages

    They used a gory scene in hopes to attack the smokers emotionally. The author wanted to scare the smokers into quitting. When the author is emotionally trying to connect to their audience that part of the rhetorical appeals is called pathos. The audience would admire this ad and be frightened by the representation of what their body would look like after smoking. The blood-stained rolling paper also leaves a morbid taste in the smoker’s mouth, literally. The author intensified and over-exaggerated the remains to get his point across. Even though, that might not be what it looks like he wanted to deepen the impact by making it more

    Read More

  • Rhetorical Analysis Of The National Anti-Smoking Campaign

    846 Words  | 2 Pages

    The campaign Truth focuses on giving facts, truths and statistics to its viewers to become educated on the topic of tobacco. Underneath the large text from above, the second fact states that “90% of them started as teen smokers.” Many adults that have become addicted to smoking cigarettes began the habit as teens. There are many people that believe smokers are not good people and that they are going to be ill. That is what the artist of this picture is portraying. Truth’s most recent campaign, ‘Finish It’, has a strong theme: “be the generation that ends smoking for good.” This has been presented and shown through social media and popular television shows. Through the exposure of the deathly, and eye opening facts through social media, it has been a great impact to teenagers. On Truth’s website they state that “We’re not here to criticize your choices, or tell you not to smoke. We’re here to arm everyone—smokers and nonsmokers—the the tools to make it change” (thetruth.com). Many other anti—smoking campaigns shame and make smokers feel guilty but Truth is mainly about exposing the facts and making people more knowledgeable about tobacco.

    Read More

  • Advertising Analysis: Smoking Kills

    1036 Words  | 3 Pages

    The font is black and bold, and the background is a mix of black and grey. You already know before your brain can even process anything else in the ad that that the tone is serious and informative, just based off of the lack of color. There are no bright or soft colors portrayed. Instead, the marketeers used the grey scale color scheme because they knew what would make someone. find this direct and informative, with a more serious feeling to it. The words “Smoking kills” are written in black, bolded words next to the shadow gun, in bigger font than the rest of the ad. That is because that is the main message the group who made this ad wants to get across to viewers. It can be seen as both a way to stop someone from becoming a smoker and getting a smoker to potentially quit. It is both informative and scary, using a method of fear tactics to scare their audience, and attempt to make them abstain from cigarettes. When you read the ad and learn that 106,000 people die every single year due to this habit, it can be life altering and could possibly assist you live a healthier and more comfortable

    Read More

  • Rhetorical Analysis of an Advertisement

    1072 Words  | 3 Pages

    Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.

    Read More

  • Camel Advertisement Essay

    1116 Words  | 3 Pages

    Over the last 50 years, smoking and the public image of smoking has changed dramatically. Americans have learned the harmful effects of smoking and have put a heavy disdain on the use of it. The number of new smokers has drastically dropped over the years and many that had previously smoked have stopped. Some have turned to electronic cigarettes as a safer way to intake nicotine. Over the years, smoking advertisements have changed drastically. Nowadays, tobacco advertisements are virtually non-existent in our society, but when they were abundant they depicted smoking as a cool and sophisticated activity. Today, smoking advertisements are shown by electronic cigarette companies. These companies emphasize the healthier lifestyle these products

    Read More

  • Teenage Smoking in Canada

    2187 Words  | 5 Pages

    Economically, cigarettes are highly advertised, extremely affordable and accessible to practically anyone. As for the advertisement aspect in the sale of cigarettes, tobacco companies spend billions of dollars per year to advertise their brands. This money is spent on the actual advertisement, and also on manipulating the subconscious minds of teenagers. (Reynolds, 1999) Billboards and magazines lure teenagers to smoke, by using teen idols and appealing photos in their ads. The Canadian Government has been attempting to put a stop to tobacco industries using teen idols in selling their products, by passing Bill C-71, a legislation that forbids tobacco companies from putting up signs for events in which they sponsor. The car racer and teen idol, Jacques Villeneuve can no longer be advertised in his car racing suit as Rothman's cigarettes advertisements are highly visible on it, as this would give off a negative message to teens who look up to him. The only exception to this law however, is that the signs may be put up at the site of the event, in bars or in newspaper...

    Read More

  • Rhetorical Analysis Of A Commercial

    784 Words  | 2 Pages

    This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.

    Read More

  • Character Analysis: The Captain Is Just Like Big Tobacco

    878 Words  | 2 Pages

    Candy is just like big tobacco, both candy and tobacco are products that are often featured in the media, both products can lead to health issues such as cavities and lung cancer, users of the product can grow to have an addiction whether they admit it or not. But, death tolls of candy are not close to being as high as the tobacco death toll, thus, tobacco takes the win. And thank you for smoking the film centralizes on the main character a lobbyist for big tobacco. Throughout the film, he faces challenges as he juggles his work responsibilities and his personal life. The film was hilarious it was interesting yet entertaining. The character portrayal was especially appealing . Satire, as used in the film, makes fun well using humor and exaggeration

    Read More

  • Startling Anti-smoking Advertisement

    615 Words  | 2 Pages

    Based on the voice of the narrator, we can conclude that the commercial was produced in Australia. The anti-smoking campaign heating up pretty well (at least in the United States) within the last seven or so years, so it’s likely the audience has been reached at it’s maximum, much like similar campaigns. This commercial is a bit unique as it targets primarily the smoker who is also a parent. Many of its sorts typically are aimed at teenagers, those tryin...

    Read More

  • Persuasive Essay: The Dangers Of Smoking

    786 Words  | 2 Pages

    However, every day there are kids, not old enough to drive, take a puff from their first cigarette and become unaware of toxins that are consuming their bodies. For young smokers, they want to fit in with their peers and it gives them a false sense of autonomy. They are fascinated by smoking and think it looks cool. Each day, an estimated 2,100 youth and young adults who have been occasional smokers become daily cigarette smokers(CDC). Smoking sneaks up on them, every day you smoke more than before; that’s because of nicotine. Nicotine is a highly addictive substance. It ends up burying itself in the consumer’s body and mentally the sensation gets you addicted. While some people might argue, smoking helps to cope with depression and stress; it kills you overtime. Physical withdrawal. On average smoking cigarettes, takes 10 years from your life away. Walt Disney, George Harrison and Steve McQueen all died from lung cancer. The ad displays a man loading up the revolver with cigarettes, it conveys a message that with every cigarette you are essentially killing yourself, similarly to a game of Russian roulette, you play till you

    Read More

  • Argumentative Essay On Smoking Cigarettes

    1146 Words  | 3 Pages

    Big brands like Marlboro spend 70% of their profits on advertisements in 3rd world countries to try and get the people who do not know the consequences of smoking.In total tobacco companies spend over ten billion dollars on advertisement world wide. (who.int) The advertisement that is going on is on the covers are are cartoon animals and images that show if you smoke you will be

    Read More

More about The Rhetorical Analysis Of The Real Cost Commercial

Open Document