The Real Cost: Contract is a commercial that was released October 31, 2014 across multi-wide media, TV, Radio, Print, and digital causes a bright side of controversy for teens who were expected to be in use of Tobacco. The commercial shows a list of scenes in an average teen life while also the slow effects of losing free time and your own time with the use of cigarettes. It’s not the typical anti-smoking commercial because instead of just saying don’t smoke its digs in the feel of teen emotion towards how they chose to live there life and what decisions that are willing to make. The commercial features a teenage girl narrating normal events in her lifestyle talking in a way she’s stepping up in her life to find herself when initially …show more content…
As the time passes in the actress life she ends up on a bench with a contract that turns into cigarette. I think the Cigarette contract is a huge symbol in the commercial because it shows the already belief that a cigarette is addicting, it’s a contract that you are in and bound to abide by symbolizing the initial fact that you have no choice anymore. Emotion is intact because it gives the feeling that she is obligated to smoke, that she is committed to the addiction. It displays well the leading up events to the commitment of smoking that she ends up alone with just the cigarette. A great impact is portrayed encouraging teens to not give in to the life longing of smoking and to just live the life they deserve. They chose an average teen, to show to the world that smoking is a huge deal and more and more teens under the age of 18 are smoking. They are dedicated their life to their habit and it’s a serious problem. The effect will leave you feeling at the end that if she can end up smoking a normal looking girl anyone you would expect could end up smoking. It motivates all ages to educate and send the message to everyone not to start because if you don’t start you can’t get stuck in the loop of it …show more content…
I feel it should reach teens in the focused age group giving them some type of example of the real cost of Tobacco use. The commercial is very inspiring, showing everything what could be missed by just smoking and experimenting with cigarettes. The actress gives expression and enlightenment to the clearly known effectiveness of the use. The name contract is more than a title it’s a callout that like the video states “not only are you lighting up your signing up” you’re signing up to a life time of bad habits and regret. It pushes the extreme problem that many teens are beginning to smoke at early ages and most think they will be in control and be able to quit whenever they want it’s not exactly that easy. The commercial is intended to spread to the teens but also anyone who feel they are in control but you slowly will lose it and that’s The Real
The campaign Truth focuses on giving facts, truths and statistics to its viewers to become educated on the topic of tobacco. Underneath the large text from above, the second fact states that “90% of them started as teen smokers.” Many adults that have become addicted to smoking cigarettes began the habit as teens. There are many people that believe smokers are not good people and that they are going to be ill. That is what the artist of this picture is portraying. Truth’s most recent campaign, ‘Finish It’, has a strong theme: “be the generation that ends smoking for good.” This has been presented and shown through social media and popular television shows. Through the exposure of the deathly, and eye opening facts through social media, it has been a great impact to teenagers. On Truth’s website they state that “We’re not here to criticize your choices, or tell you not to smoke. We’re here to arm everyone—smokers and nonsmokers—the the tools to make it change” (thetruth.com). Many other anti—smoking campaigns shame and make smokers feel guilty but Truth is mainly about exposing the facts and making people more knowledgeable about tobacco.
The first point is the advertisement has an effective pathos. The picture describes the emotions on people who are smoking. It shows a man who is dying from smoking, which has a bad health. The picture will keep the person think about the emotions or feeling for the people who smoke. The advertisement shows that smoking will lead to many diseases
The main picture in the advertisement is one of an older man that appears to be a doctor. The picture has the man relaxing while holding a cigarette and correlates directly with the main caption of the advertisement. The picture conveys the message that sophisticated and intelligent people smoke Camel cigarettes. The picture also implies that Camel cigarettes are the healthiest cigarettes because doctors smoke this brand of cigarettes and doctors understand what the best is for their health. Another image in the advertisement is a woman smiling while holding a cigarette. This image correlates with the main image by appealing to the sophisticated and classy look. It shows that classy women also smoke Camel cigarettes. The picture includes a T on the woman’s face. This T is used to add another aspect to the message expressed in the text beside it. Lastly, the advertisement has an image of the product to show customers what the product is and what to look for when they are shopping. When a person sees the product in the store, it subliminally connects the person to the
Economically, cigarettes are highly advertised, extremely affordable and accessible to practically anyone. As for the advertisement aspect in the sale of cigarettes, tobacco companies spend billions of dollars per year to advertise their brands. This money is spent on the actual advertisement, and also on manipulating the subconscious minds of teenagers. (Reynolds, 1999) Billboards and magazines lure teenagers to smoke, by using teen idols and appealing photos in their ads. The Canadian Government has been attempting to put a stop to tobacco industries using teen idols in selling their products, by passing Bill C-71, a legislation that forbids tobacco companies from putting up signs for events in which they sponsor. The car racer and teen idol, Jacques Villeneuve can no longer be advertised in his car racing suit as Rothman's cigarettes advertisements are highly visible on it, as this would give off a negative message to teens who look up to him. The only exception to this law however, is that the signs may be put up at the site of the event, in bars or in newspaper...
While todays major tobacco producers deny that they market to the youth. However, we still see them subliminally targeting children through magazine advertisements, store posters, and Internet ads. In addition, they continue to use product placement strategies in mov...
Direct fixed costs result from any resource in the practice that is specifically involved in the delivery of the service, but the cost that is not directly related with volume of service delivered. With the pharmacy division of CVS focusing on prescriptions, the most substantial direct fixed cost of dispensing a prescription is personnel cost, especially the cost of the pharmacist. This typically represents about 50% of the cost of dispensing a prescription. Since the pharmacy staff that is scheduled to work on a particular day, this causes the cost of the practice to remain the same regardless of whether an additional prescription is dispensed that day. Their wages and benefits are also considered fixed costs for the corporation.
The commercial had a deeper meaning throughout to depict the audience, purpose, content, creator’s reasons, and the structure of the video. The audience was aimed for teenagers, smokers, and parents. The purpose was to show how smoking was bad a bad effect on a person’s life. Throughout the commercial were phrases to influence people on how terrible to smoke. The creator of the video obviously wanted to show teenagers how that smoking will pull you away from your life. The structure of the commercial was well organized to leave a lasting effect on the reasons why smoking is bad for a
Reeples, Lynne. Cigarette Ads May Lure Teens to Smoke. 18 Jan 2011. Web. 8 Jan 2014.
Today's young people are generally unresponsive to traditional brand marketing messages. Teens spent $12 billion dollars last year according to a recent study of Teen Marketing Trends. Teens not only use their money on small purchases such as music, clothes and food but also have the power to influence high-end purchases of their parents. Every year younger teens are being marketed because that they are the future teenagers and brand loyalty is an important thing to many companies. If you can get an older child hooked on a product, they’ll generally love it for life. These younger age demographics are being marketed to because more and more kids have increasing spending power and authority over what is purchased in their household.
Project managers must take cost estimates seriously if they want to complete software projects within budget constraints. After developing a good resource requirements list, project managers and their software development teams must develop several estimates of the costs for these resources. There are several different tools and techniques available for accomplishing good cost estimation.
Total revenue, which is the total amount of income received from the sales of a certain quantity of goods or services. Total revenue can be calculated by multiplying the price of a product times the quantity sold. For instance, if 160 baseball caps are sold and each baseball cap was priced at $5 each, the total revenue would be (160*5) $180.
Advertisements are found everywhere in today’s world. They have a big impact on what the consumer buys. Commercials are often aimed towards children and teens because they will ask their parents to buy the product. Another reason teens are targeted by advertisers is because they have money to spend and are willing to buy unnecessary products, especially if it is the latest and greatest. Teens feel that they need the newest electronics, clothing, and other luxury items.
However, every day there are kids, not old enough to drive, take a puff from their first cigarette and become unaware of toxins that are consuming their bodies. For young smokers, they want to fit in with their peers and it gives them a false sense of autonomy. They are fascinated by smoking and think it looks cool. Each day, an estimated 2,100 youth and young adults who have been occasional smokers become daily cigarette smokers(CDC). Smoking sneaks up on them, every day you smoke more than before; that’s because of nicotine. Nicotine is a highly addictive substance. It ends up burying itself in the consumer’s body and mentally the sensation gets you addicted. While some people might argue, smoking helps to cope with depression and stress; it kills you overtime. Physical withdrawal. On average smoking cigarettes, takes 10 years from your life away. Walt Disney, George Harrison and Steve McQueen all died from lung cancer. The ad displays a man loading up the revolver with cigarettes, it conveys a message that with every cigarette you are essentially killing yourself, similarly to a game of Russian roulette, you play till you
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.
Big brands like Marlboro spend 70% of their profits on advertisements in 3rd world countries to try and get the people who do not know the consequences of smoking.In total tobacco companies spend over ten billion dollars on advertisement world wide. (who.int) The advertisement that is going on is on the covers are are cartoon animals and images that show if you smoke you will be