Sexual Material in the Media: Parents and Children
analytical Essay
859 words
Sex is one of the most controversial and enticing subjects in today’s media. No wonder it has become a dominant marketing strategy, it appeals to a basic human interest in sex and uses it to persuade an audience. Sex, as a marketing tool, has become extremely pervasive in the United States today. An individual living in America will certainly be exposed to this marketing tool. Music industries, television commercials, magazines and other advertising media have given in to this marketing technique. The fact that companies use people’s natural interest in sex to sell their products is upsetting. The way advertisers use sex appeal to sell their products reflects poorly on and undermines our society’s morals.
Throughout history, sex has been used to sell products. In 1871, Pearl Tobacco brand used the image of naked women to sell their product. The exposure of sex in marketing slowly morphed and by the “beginning with World War two, pinup girls were introducing sex into a mainstream advertising” (“Sex as a Marketing Tool”). Twenty-one years after World War II, “Swedish bombshell, Gunilla Knustson, told men to ‘Take it off, Take it all off’ in a commercial for Noxzema shaving cream” (Reichert, “History of Sex…” ). Double entendres, such as “Take it off, Take it all off” sparked interest and started appearing more and more. With the introduction of the television in 1946, sex in marketing was able to enter a new and massive outlet.
Sex truly has been a part of marketing for a long period of time, but only recently has it become excessively used. It is now causing an unseen burden on society. In the past the media has always straddled the line between just enough sex appeal and too much, but only ...
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... confused about the importance of sex, and what it means to love another person later in life; because of ads they once saw that promoted instant pleasure as something of value (similar to the effects of porn). This could lead to a life of risky behavior and nonfulfillment. The article later goes on to state that “41% of parents said they had seen programs or advertisements on TV, before 9 P.M., that they felt were unsuitable or inappropriate for children, because of their sexual content” (Wintour). These parents understand that it is inappropriate to expose children to indiscriminate sexual content at an early age. A child should learn about their own anatomy before they see two fully grown adults exchanging sexual gestures. Sex in marketing needs to be better controlled so children can mature, learn about and appreciate the positive value of sex.
In this essay, the author
- Explains that sex appeals to a basic human interest in sex and uses it to persuade an audience. music industries, television commercials, magazines and other advertising media have given in to this marketing technique.
- Explains that sex has been used to sell products since 1871, when the pearl tobacco brand used the image of naked women for their product.
- Argues that sex has been a part of marketing for many years, but it has become excessively used, causing an unseen burden on society.
- Explains that sex appeals to a basic human interest in sex and uses it to persuade an audience. music industries, television commercials, magazines and other advertising media have given in to this marketing technique.
- Explains that sex has been used to sell products since 1871, when the pearl tobacco brand used the image of naked women for their product.
- Argues that sex has been a part of marketing for many years, but it has become excessively used, causing an unseen burden on society.
- Analyzes how go daddy's 2008 superbowl commercial was a successful example of sex in marketing.
- Analyzes how sex in marketing can be seen in magazines. in an italian magazine, a toilet paper company used the image of two naked people with the title "toilet paper and pleasure".
- Explains that in a united kingdom newspaper poll, parents feel like they cannot protect their children from sexual material in the media.
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In this essay, the author
- Analyzes how imagery, literature, and language are ways by which a society constructs its beliefs and narratives. an awareness of production and consumerism is essential to an understanding of culture.
- Analyzes how the emotional effect of advertising can be witnessed through imagery, especially the print media. the rationale for the thriving advertising industry cannot be as simple as sex selling or idolization and imitation.
- Explains that an analysis of four advertisements from the october 2009 issue of vogue magazine will demonstrate that the efficiency of commercial advertising is due to the two-fold process experienced by the viewer.
- Analyzes how imagery, literature, and language are ways by which a society constructs its beliefs and narratives. an awareness of production and consumerism is essential to an understanding of culture.
- Analyzes how the emotional effect of advertising can be witnessed through imagery, especially the print media. the rationale for the thriving advertising industry cannot be as simple as sex selling or idolization and imitation.
- Explains that an analysis of four advertisements from the october 2009 issue of vogue magazine will demonstrate that the efficiency of commercial advertising is due to the two-fold process experienced by the viewer.
- Analyzes how the first advertisement for anne klein is an excellent starting point for this analysis as it represents a common advertising style — it seems transparent, honest, and is in no way offensive.
- Analyzes how the second advertisement for burberry boasts many similar elements. the plaid design clearly indicates affluence and luxury, while the black and white shading contributes to the conveyance of class and tradition.
- Analyzes how the second burberry advertisement follows the same tradition as the first in its use of black and white, yet the other components are unique.
- Analyzes how the last advertisement, advertising fur coats, represents the most extreme and boundary-pushing of the series. photographed on a filthy concrete sidewalk, the image screams "dirty."
- Asks why are there no other people around? why are some signifiers (such as expensive clothing) present while others are excluded (jewelry, for example)?
- Analyzes how peircian analysis of the paradigmatic elements reveals their stark similarities. the repeated use of short skirts, stockings and high heels support the claim that "sex sells."
- Analyzes how saussure's "street smart" is a theme for the series. the concept of street-wise is that of possessing the skills, attitudes, and awareness necessary to survive in an often hostile urban environment.
- Argues that advertisements give the viewer permission to make unconscious judgements about the "high-class hooker" by identifying the woman with sex signifieds and "street smart".
- Analyzes how the advertisement's unconscious function leads to a freudian assumption about human nature, that we strive to distort and repress our ultimate thoughts and desires.
- Argues that consumerism, and fashion shopping in particular, is largely controlled by the inconsistent presence of trend and popularity among mass culture.
1293 wordsRead More - The Effect of Advertising on Women's Body Imageanalytical essayTo sum up, it is often said that advertising is shaping women gender identity, and some have been argued that the statement is true, because of the higher amount of sexual references of women that advertisement show and the damages that occur on women’s personality and the public negative opinions of those women. As well, the negative effects that those kinds of advertisements cause to young generations and make them feel like they should simulate such things and are proud of what they are doing because famous actors are posting their pictures that way. Others deem this case as a personal freedom and absolutely unrelated to shaping women gender identity. On the contrast, they believe that, those sorts of advertisements are seriously teaching women how to stay healthy and be attractive, so they might have self-satisfaction after all.
In this essay, the author
- Explains that advertising is always about appearance, information, and what really satisfies people. they argue that such advertisements can have harmful effects on women's gender identity.
- Explains gender identity as an individual's psychological sex. many advertisements portray women as body parts or in a submissive stature to extra use subliminal meaning as reinforcement for male domination.
- Argues that consumerism paradoxically offers women the opportunity to act in consuming goods and images while framing these actions in terms which deny any specificity of female identity.
- Explains that advertising is always about appearance, information, and what really satisfies people. they argue that such advertisements can have harmful effects on women's gender identity.
- Explains gender identity as an individual's psychological sex. many advertisements portray women as body parts or in a submissive stature to extra use subliminal meaning as reinforcement for male domination.
- Argues that consumerism paradoxically offers women the opportunity to act in consuming goods and images while framing these actions in terms which deny any specificity of female identity.
- Explains that there is another media issue with diet pills advertisements including: nutrition bars and drinks.
- Explains that advertising depicts women in a stereotypical way which hinders to development of society. television plays an important role in the cultivation of beliefs, so the images that are portrayed can be controlled.
- Argues that sex sells and generally advertising uses sexual references that make women never fell the femaleness and used for profit purposes.
- Argues that widespread overt depictions of women as sex objects can be expected to have an impact on general beliefs and attitudes.
- Opines that advertising can shape women's gender identity in the right way by encouraging women to keep healthy, hairy or spotty.
- Explains that women are exposed to a lot of advertising resources such as magazines, newspapers, and some are healthier and have self-acceptance due to the good—looking they have.
- Argues that advertising is shaping women's gender identity, and some have been argued that the statement is true, because of the higher amount of sexual references of women that advertisement show and the damages that occur on women’s personality.
1387 wordsRead More - Essay On Gender Roles In Advertisinganalytical essayThe portrayals of men in advertising began shifting towards a focus on sexual appeal in the 1980s, which is around the same that women in advertising were making this shift as well. According to Amy-Chinn, advertisements from 1985 conveyed the message that “men no longer just looked, they were also to be looked at” as seen in advertisements with men who were stripped down to their briefs (2). Additionally, advertisements like these were influencing society to view the male body “as an objectified commodity” (Mager and Helgeson 240). This shows how advertisements made an impact on societal views towards gender roles by portraying men as sex objects, similarly to women. By showcasing men and women in little clothing and provocative poses, advertisements influenced society to perceive men and women with more sexual
In this essay, the author
- Analyzes how advertisements influence how society views gender roles since men and women began to appear in advertisements.
- Analyzes how advertisements portray women and men as separate and hard-working businessmen or laborers, which contributes to society's idea that women should remain homemakers while men are solely responsible for the family.
- Analyzes how advertising has redefined the roles of men and women and caused society to change how they perceive gender roles.
- Analyzes how advertisements influence how society views gender roles since men and women began to appear in advertisements.
- Analyzes how advertisements portray women and men as separate and hard-working businessmen or laborers, which contributes to society's idea that women should remain homemakers while men are solely responsible for the family.
- Analyzes how advertising has redefined the roles of men and women and caused society to change how they perceive gender roles.
- Analyzes how society develops stereotypes and expectations from how men and women are portrayed in advertisements. shields states that advertisements influence people's thought or opinions regarding gender roles.
- Explains that the appearance of men and women in advertisements can contribute to societal gender roles by restricting them as individuals.
- Analyzes how advertisements influence society's perceptions of gender roles. advertisements showcase portrayals of men and women and society extracts from everything they see.
- Explains how advertisements changed how society viewed gender roles by changing how they represented men and women.
- Analyzes how society extracts gender roles from advertisements, which form high expectations for both men and women. advertising influences society to seek the concept of an ideal image.
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