Jean Killbourne Two Ways A Woman Can Get Hurt Summary

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In the article “Two Ways a Woman Can Get Hurt,” by Jean Killbourne, she discusses the culture of male superiority over females. With the rise of feminism and exposure to media being at an all-time high, the two topics seem to be overlapping more and more. Daily, society is flooded with sexist, violent, and inappropriate ads and messages that usually degrade women and praise men. This is an issue which only recently gained traction while the “feminist” movement increased in popularity. Women are wrongly objectified for the sake of tradition and a male-driven agenda. This thought has been held on for far too long. In a consumer-driven society, advertisements invade the minds of every person who owns any piece of technology that can connect to the internet. Killbourne observes that “sex in advertising is pornographic because it dehumanizes and objectifies people, especially women,” (271). Advertising takes the societal ideology of women and stereotypes most kids grow up learning and play on the nerves of everyone trying to evoke a reaction out of potential customers, one that results in them buying products. Another point made …show more content…

Killbourne mentions, “Many boys grow up feeling that they are unmanly if they are not always “ready for action,” capable of and interested in sex with any woman who is available,” (285). The constant need for physical attention in pre-pubescent and teenage boys has always been in an issue that all generations have witnessed. Boys are pressured into lusty situations by their peers and peer pressure leads them in to what become habitual actions. Stalking, assault, affirmative action and other acts of degrading women are all actions that are completely avoidable when individuals are properly informed of consequences and how these actions can affect others, especially women. The news is a source filled with negative instances of gender-related which include domestic violence, rape, and many other violent

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