SWOT Analysis Of Lloyd Hotel

This report has demonstrated the history of Lloyd Hotel & Cultural Embassy, micro and macro environment and marketing mix of the Lloyd Hotel. The co-creation strategy plays an important role in this company. According to the analysis of the situation of the workshop about the marketing PESTLE and SWOT analysis, this is something important to help the hotel achieve business success factors, including the convenient location, to guarantee the high

The quality of products and service, Lloyd Hotel the brand itself. On the other hand, this article also gives some found during the period of Suggestions to help solve problems. The hotel should pay more attention to create a more systematic structure which can help to build a more stable and loyal

These elements increasingly involve services which are built in or developed on top of the products and open new value dimensions to customers. Customers outside Netherlands have not been to there could have a direct view to see Lloyd Hotel through websites via advertisement.

Secondly, innovation is about finding the right combination of customer benefits. In a world of customer activism, Internet connectivity, and communications, providing more benefits is not necessarily better. Innovation about promotion is quite important since the reputation of Lloyd hotel.

Thirdly, innovation may affect all of the constitutive dimensions of the business model. This aspect is associated with the nature of the specific business models used by firms to profit from the innovation. Lloyd hotel play an important role in the innovation area.

Fourthly, the successful management of innovations may include the innovation of management. Some types of innovations are different and radical enough to require the innovation of management tools and practices. This is associated with an entire reinvention of the way things are done at all company levels and could be highly impactful. The staff of Lloyd Hotel provides an comprehensive services, using branding

Goals set to manage performance must be decided on jointly between organisation and employee in order to empower colleagues. Special salary and wage reviews should be initiated as well as an incentive scheme based around achieving key performance indicators. The classic room product needs to be redecorated to maintain product consistency to satisfy customer requirements. Technology in particular, a hotel wide Wi-Fi system needs to be developed, to keep up with 5 star international standards. Car parking needs to be addressed by negotiating with Wilson Parking to either take back the management of the car park or rent additional car parks. The extra car parks would have to satisfy the guest needs first. Location is one weakness that cannot be changed so the best recommendation for this is to increase the areas the shuttle bus drives to and renegotiating the taxi contract so that fares are cheaper for guests going between the upper and lower