Whether the ABC broadcasts content sufficiently diverse to meet their original intent is widely debated among modern media scholars (Alexander 173). The creation of the SBS allowed the ABC to remain unaccountable in terms of their original purpose to provide high quality, impartial and educational broadcasting for a culturally and linguistically diverse audience. It is critical to understand the original purpose of the ABC’s creation, where and how the ABC failed to fulfill this purpose and how the SBS filled the niche left by the ABC’s downfalls. An evaluation of the ABC’s broadcast schedule for the first week of May 2012 will be included to provide current evidence for whether the ABC is fulfilling their purpose. Before we can evaluate ABC’s downfalls and why are in fact downfalls we must first understand what the original intent of establishing the ABC was.
The ABC’S Purpose
The ABC is an independent statutory authority whose role and function is established in legislation (Australian Broadcasting Corporation, 1998). The legislation under which the ABC was establish is the Australian Broadcasting Corporation Act of 1983 also know as the ABC charter, it outlines broadcasting, programming and service requirements that as a whole aim to provide a sense of national identity through high standards of diversified content (Austrain Broadcasting Corporation, 1983). Section 6 of the ABC Charter outlines that the ABC amongst other things must:
1. “provide within Australia innovative and comprehensive broadcasting services of a high standard,
2. provide programs that contribute to a sense of national identity and inform and entertain, and reflect the cultural diversity of, the Australian community,