Democracy In Australia Essay

681 Words2 Pages

With an understanding of the theoretical links between economic structures, relations of production, and political systems that protect economic structures in society this case study examines media as a contributor to democracy in Australia as well as a business with economic objectives. This section will provide a short explanation of Fairfax media history and position in 2012 prior to explaining Gina Rinehart’s role in the company. The print sector in Australia has historically exhibited relatively high levels of concentration, dominated by News Corp Australia, Fairfax and APN. The Australian print news media have experienced a long-term trend of a decrease in titles and owners. According to Geoffrey Craig, ‘in 1923 there were as many as …show more content…

In this regard, it is notable that News Corp Australia and Fairfax titles are, on average, read each week by around ‘60 per cent and 36 per cent respectively of the newspaper reading public in Australia’ (McKnight 2012). Fairfax publishes some of the country’s most influential newspapers, including The Australian Financial Review, The Sydney Morning Herald (SMH) and The Age.

Newspapers in Australia have never been sustainable in their own right. Once newspapers were two businesses, the sale of news and the sale of advertising (Simons 2011). However, in the modern media environment classified ads no longer come hot off the press on a Saturday morning combined with the daily news. Classified ads are now online, available anytime, and the companies selling the advertising often have nothing to do with news reporting. Media organisations therefore are suffering from variations of the collapse of the pre Internet business model but, because of its dependence on classifieds, Fairfax has had a faster decline than most other Australian newspapers (Simons 2011). Advertising online is cheap, and in the web-based world Fairfax does not have a monopoly or a premium position to gain from Internet based news delivery. The mistakes made in the transition to a digital business and the failure to diversify brought Fairfax to its knees,

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