With the coming of television and the internet, are we or are we not a more informed community? (Orwell, 1984) Essentially, this statement requires a profound study in order to determine the impact of news media ability to control the agenda and ultimately impact our view of the world. First, let us differentiate these two sources of communication because there is a major difference between television and internet as a mass media communicating tool. Television focuses more on broad commercial needs of people and is highly dependent on paid advertisement compared to the internet, which is closer to very specific needs. In other words, television advertisement and programming are tailor-made to get a larger audience in order to influence the listener to buy a specific product regardless of his culture and background.
It has changed our public opinion of some matters due to the information on the news that we feel is a reliable source. It has made society lazier as you can get everything you need from the I... ... middle of paper ... ... Without media, the world would be entirely altered. We would collect our news in different ways, people would become independent on the perception of themselves. We don’t realize the influence of media because we have relied on it so much that it became almost second nature.
When writing towards a large audience the paper has to cover a larger base of information, since more people means more diversity, and a greater difference in opinions, you must write about enough variety that the entire Audience can understand, follow, and see your paper clearly. Large Audiences can leave the reader confused, or perhaps make them not want to finish the essay at all. For myself I think it’s best if I narrow my Audience down to a small group, or even one person when writing my essays[d6] . Although I haven’t done so in the past it’s probably the best... ... middle of paper ... ...le with bone cancer, or even further and go down to a limb with cancer, like hand, or bone marrow, etc. I would have an even more specific Audience which would allow me to get very detailed and intimate with my facts[d18] .
People are manipulated by television because most television programming is controlled by a small number of companies, this is a main source of information, and people all too often trust what they witness in the media. Because television is controlled by an oligolistic market, the few companies that do control television programming are able to benefit from a great deal of selectivity, and would not put something on a news cast that would harm their business. The media is also able to manipulate people because television is one of the main sources of information in this country; from local news casts, to news related magazines like 20/20 and Dateline. These programs show a very limited view of the facts due to time restraints and company wide bias (Kaufman, 1998). And many people do not question what they witness on news shows, which can be very detrimental the their own knowledge of the facts.
From WWII and onwards there has been a steady increase in the number of news corporations, which in turn has caused an increase in viewpoints on news coverage. Americans get this biased view of current world events because owners as well as reporters deliberately sway the facts to reflect their view on the event whether that is more liberal or conservative. The major news and media companies in the United States all have different political agendas that they must follow when reporting on current events especially the war in Iraq and Afghanistan. There are several reasons why news corporations report tainted facts and information and some of these are more complicated than others. The first example is “partiality, favoritism, and one-sidedness.
Today, more than ever the media plays a pivotal role in the ways in which Americans think and what they believe. Media can influence the masses in a number of different ways. Without the media it would be virtually impossible for the typical American citizens to be informed of today’s events. But information is not always the media’s goal. In fact, it rarely is.
The media also has ways of going about their business and they even have their own terms for what they do, and how it should be done. Politics have received a lot of bad publicity, and that is why so many Americans say they don't care, and don't feel as though what they say matters, and they do not get involved. "They call it the fifth branch of government. After the Congress, the President, the Supreme Court, and the federal bureaucracy, no institution has an impact on the American government as large as the media. Yet its members are not elected by the people, and its motives are often driven by profit.
The media constantly bombards us with news, advertisements, etc, wher... ... middle of paper ... ...r attention on selected issues on which the public will form opinions on (McCombs). Framing is an important factor by allowing the media to select certain aspects about the problem and then make them appear more important in the text, which results in enhancing the meaning or interpretation of the situation (Scheufele). Last, but not least, priming also played an important role in shaping public opinion. Priming works as the media repeatedly exposed certain issues in the public viewers. The more exposure an issue gets, the more likely an individual will recall or retain the information in their minds.
Due to this, at least personally, there was an inherent expectation that Stewart's portrayal of such networks was either a caricature or itself a biased take. In this context, it is likely that my surprise and shock that Stewart's clips did not simply choose those instances in the news with the most outrageous presentations ... ... middle of paper ... ...on's transformation of the media has included politicians becoming ever more susceptible to accusations of crossing party lines, and being held accountable for doing so on various networks in front of the millions of Republicans or Democrats watching whose votes they need to continue their careers. Politicians today are exposed to their constituents through the television more than any other medium, and it is on the television that they are most likely to be grilled by a staunchly partisan commentator in the vein of a Rachel Maddow or a Bill O'Reilly. The connection between Washington and the average voter is almost entirely made through the context the televised news media chooses to put it in, explaining the apparent reflection of television news media partisanship around the halls of Congress, the White House and living rooms and dinner tables around the country.
Newspapers are also a large method. There are many different ways for citizens to keep up with political news. Sometimes the opinion of specific anchors or channels can influence thousands to hold certain views or it can deter people from other views depending on what news source you get most of your information from. Public opinion is what all of politics hinges on, especially in America. Here the public is what elects you into office so if you don’t please the public, chances are you will have a short career in politics.