Fast Food Case Study

In the late 1700’s, the Industrial Revolution aspired a new era of technological advances, fueled by the ambition of an ever growing population. They propelled the limits of human ingenuity to previously uncharted lengths. These technological advances, like the assembly line process, that reduced production time and lowered costs was beneficial for employers who now could pay lower wages for low skilled easily replaced workers. Furthermore the working class achieved a higher standard of living, creating new jobs and keeping families out of extreme poverty. Similarly this identical business model was a key element in the rise of the fast food industry. In the early 1900’s many restaurants attempted to franchise but often failed. This was caused by many factors including but not limited to high costs, and low customer satisfaction. There was an entire industry being squandered by lousy service and unreliable food merchandise. These defects when adjusted gave way to today's multi- billion dollar industry we call fast food. The rise of the fast food industry was directly correlated to the standardization of food products, the speedy service, and strategic advertising by corporations.

One of the most considerable developments that lead to the rise of fast food was the standardization of food products. According to Ray Kroc the founder of

Prior to the rise of the fast food industry people were unsatisfied with the use of car hoppers, the reliability, and time it took to fulfill orders. McDonald's revolutionized the fast food industry, carving the way for other fast food chains with their fast speedy service, their standardized products, and their television ads for children. Anyway you slice it the fast food industry creates jobs for many people, as well as feeds many people in a quick and cheap