Rhetorical Analysis On Mcdonalds

Richard and Maurice McDonald founded McDonalds in 1940. It was originally opened as a barbeque restaurant, but later converted into a hamburger stand. McDonalds’ are found in over 119 countries, serving about 68 million costumers a day, at 35,000 different locations. 75 years later, it is worth over 98 billion dollars. McDonalds has always significantly relied on advertising to appeal to their consumers. They use all different types of advertising: billboards, TV, papers, social media, and many others. Appealing to their costumers is what makes them so successfully. Although it is known to be unhealthy, they find a way to make their products look pleasing. In this commercial they use well-known people to show of their product, using logos, pathos, and ethos.

LeBron James is one of the most known basketball players in the world, along with Dwight Howard. McDonalds begins the commercial with Howard on the basketball court shooting around, and then LeBron walks in with a bag of McDonalds. The viewer is automatically excited because it is LeBron and Howard, but also because this is a remake of one of their earlier commercials with Michael Jordan. Which was one of their most successful commercials. Howard challenges LeBron to a game, with the McDonalds as the prize. A challenge is always used to show excitement. McDonalds does a good job expressing the excitement that the viewer feels. They add fast, hyped up music while the two athletes are having a dunk contest. At the end of the commercial it shows a man saying, “Thanks for lunch.” This is meant to be the viewer watching the commercial, and McDonalds way of telling them if they eat their product it will be as exciting as watching LeBron and Howard in a dunk