Advil Anthem Rhetorical Devices

It is just a fact of life that many people experience pain. Whether they are young or old, people stretch their limits by hearing loud sounds and stretching their athletic ability. As they continue to stretch their limits, they seek a way to bypass the pain. A Super Bowl is the perfect time to advertise a product. This program’s audience is most likely the type to watch the most important game in the National Football League season. “By making pain a distant memory” (“50”), “Advil – Anthem” productively sways athletes, older individuals, and those who have headaches to buy their pain medication. This commercial opens up with the familiarity of an Advil pill as the dot of a question mark. This shot gives exceptional ethos because many individuals use Advil or have heard of it. Some also think it typically works well for minor pain. The upbeat music provides a positive feel as the commercial progresses. People connect to the positivity and become further attracted to it. Then the commercial zones in on certain people with specific pain problems when the narrator asks, “What backache?” (“50”) in reference to the different people doing amazing things without pain. The first example Advil uses is an older woman practicing yoga. It is probably a given that this woman has taken Advil since she is participating with ease. The audience is

The screen in this scene shows a man performing a dribbling, juggling routine with a look of intense concentration on his face. He does this impressively with four tennis balls. The next shot shows a man performing a handstand on the back of his hands. A crowd is gathered behind him to ensure to the viewer that the stunt is rare and cool. This young man grabbed the attention of the viewer because those people realize he is performing these stunts with the help of Advil. The message that these scenes portray provides more evidence that Advil can help any individual fight through