This technique is commonly broken into three categories: pathos, ethos, and logos. The multi-billion-dollar company, Nike, is one of many companies that utilizes these techniques to not only sell their products, but present their values and morals as an athletic company. Nike’s, “If you let me play,” ad is a perfect example of a print advertisement that encompasses all three persuasion techniques. The ad has emotional appeal, using pathos to evoke feelings of strength and positivity in young girls and their parents urging them to embrace sports and physical activities. Ethos is a fairly simple persuasive technique for Nike to utilize due to their overwhelming success and popularity. With such a large company, it is easy to establish unspoken credibility. In order to establish further credibility, there are statistics and claims based on logical reasoning that exemplify an advertisement using logos to help the target audience understand exactly what Nike is striving to communicate. Through capitalizing on these persuasive techniques, Nike not only successfully promoted their female athletic apparel, but also educated the public on the importance of empowering young girls and encouraging them to participate in sports and physical activities for the overall betterment of their lives mentally, physically, and
This commercial makes you take a second to consider all the things you have put on the back burner so to speak due to excuses. Excuses can become a vicious cycle and if we are always finding excuses, we will continually discover excuses to not accomplish things. At the end of the commercial we are thrown off when viewing this athlete in a wheelchair, it makes you realize not to take
The ad product I am going to talk about is for Nike in the snow season, the famous athletic clothes sport brand. It’s obvious that Nike had been one of the most famous sport clothes brand all over the world and that’s because of many reasons such as, their cloth quality, the variety of clothes styles and the attractive colors and phrases they use on the T-shirts. And Nike of course consider as one of the oldest sport cloth brands it was founded in January 25, 1964. They reached the highest sales earnings in 2012 which was almost (2.223 billion US$) and that wasn’t strange for a huge successful clothes company like Nike.
In this ad Under Amour is trying to promote Stephen Curry’s new shoe and at the same time they are trying to connect and persuade people to buy the shoe. This ad can connect with basketball players or athletes in general. For example, in the ad Stephen Curry first sentence is “I knew before it even left my hand" and as a basketball when you shoot the ball you
The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.
Research can be defined as a systematic method through which new knowledge is discovered. No matter what topic is being studied or analyzed, the value of research lies in how well it is designed and carried out. There are several types of research which include: surveys, interviews, content analysis and focus groups. As an advertiser it is important not only to be aware of your surroundings, but what goes on in people’s minds. Individuals’ needs and wants are not only essential but the base of an advertisement’s success. The purpose of this essay is to conduct my own research about a company that has transcended barriers such as race, disabilities, and gender with a phrase that has sparked interest, innovation and motivation all over the world: “Just Do It”. Since the 1980’s Nike has not only become one of the leading sports brands, but a corporation that learned just how to convey a message and reach their target consumers through successful advertisement. The question is: What is portrayed through Nike’s advertisement and slogans? How has this helped sales, and how far has advertisement pushed its success? The objective of this research paper is to find and understand in-depth answers to these questions that bring a
Today’s commercials cloud the viewers’ brains with meaningless ritzy camera angles and beautiful models to divert viewers from the true meaning of the commercials. The advertisers just want consumers to spend all of their hard-earned money on their brand of products. The “Pepsi” and “Heineken” commercials are perfect examples of what Dave Barry is trying to point out in his essay, “Red, White and Beer.” He emphasizes that commercial advertisements need to make viewers think that by choosing their brands of products, viewers are helping out American society. As Rita Dove’s essay “Loose Ends” argues, people prefer this fantasy of television to the reality of their own lives. Because viewers prefer fantasy to reality, they become fixated on the fantasy, and according to Marie Winn in “Television Addiction,” this can ultimately lead to a serious addiction to television. But, one must admit that the clever tactics of the commercial advertisers are beyond compare. Who would have thought the half naked-blondes holding soda cans and American men refusing commitment would have caught viewers’ attention?
They attempt to choose athletes who they want to reflect their brand, they are achievers, winner, determined and accomplishment orientated, which is what they also encourage their consumer to be. Another important source for brand equity from Nike is the high perceived quality of their products not only by athletes but the public as well. Although most consumers won’t be using their Nike products for high level athletic performance, Nike products are always designed to be able to be used with that
This creates an exhilarating 90 seconds in order to first grab the audience’s attention and spark some energy in them to be active. The song was released in the sixty’s so it is recognized by the older generation and as well as the younger generation due to its appearance on family guy. To match the fast pace tempo the video has exciting camera work with nonstop action and crisp sound effects that emphasize the actions that are being made. The commercial has an overall bright warm tone adding to the picture to bring out a summer vibe due to its release in July. The release date was strategically at the beginning of summer to entice kids to go outside and play. Furthermore, summer is right before the start of many fall sports, indirectly telling kids to gear up with Nike for their next
Advertisements, most commonly in the form of a printed ad or television commercial, are used by businesses to promote their products. Effective advertisements promote products by informing the consumer, reminding the consumer of the product or brand, adding value to the product, or persuading the viewer to buy the product. Promotion of the product is important but so is standing out. The advertising world is so over saturated with commercials and print ads that if an advertisement does not stand out, it will not be remembered by the consumer. Hondas #Hugfest Super Bowl commercial was effective at using ethos and pathos to stress the importance of family and car safety, highlighting the company’s leadership in car safety, and generating additional brand exposure through social media sites.