Retail Management Case Study

1104 Words3 Pages

1. Pre-work Assignment
Retail management is the process of promoting greater sales and customer satisfaction by gaining a better understanding of customer needs and requirements.
The aim of Retail management is to maximize profits while minimizing costs while remaining sustainable.

2. Introduction

Retailers who promote product quality, transparency and sustainability will be more successful.
Consumers are becoming more interested and invested in where their money’s going rather than simply what it’s buying, which means it’s not enough anymore to sell high-quality products with no information on their backstories.
The Postnet franchise program was launched in July 1993 in the US with over 660 locations across 9 countries. …show more content…

The quality of digital printing has soared while the prices have dropped, making digital printing more affordable for small businesses while also delivering professional-looking results. Small businesses are taking advantage of the new ability to create marketing materials that rival their Fortune 500 competitors.
PostNet offers its customers a wide range of digital printing solutions whether they need signs and banners, brochures, reports, trade show displays, letterhead, catalogues, door hangers, a vehicle wrap, or just about anything else. PostNet also offers its customers something even more valuable: advice and expertise.
Postnet is a consistent innovator for its customers and take pride their customer solutions integration technology and is committed to become a technology-based enterprise that will continue to leverage innovative technologies to enhance the business.

ii. Mobile shopping continues to grow
“In 2017, it is estimated, there will be over 16 million active smartphone users in South …show more content…

Attracting and retaining talent is critical
The need to attract, retain and develop a workforce that meets the growing needs of the marketplace is more vital than ever.
To successfully attract and retain talent, the business must understand the current work culture, build career entrepreneurship, create a flexible work environment and understand and embrace diversity. vi. Mobile payment solutions
“The future of mobile payments is here. It is just not evenly distributed” (Gibson, ……)
Mobile payment solutions are becoming increasingly popular as customers can now experience something new and exciting that is faster than normal check out till points. It is the “cool” way of transacting.

vii. “Same-day shipping, apps, services and third parties will become more prominent to fulfill the needs of modern shoppers” (Stocker, 2014)
Customers have become ever more demanding when it comes to service, experience and delivery of their purchases. Consumers want their goods delivered to their doorstep in the fastest and most convenient and effective way possible.

viii. Investing in Omni-channel
The mulita channel sales approach provides the customer with a seamless integrated shopping

More about Retail Management Case Study

Open Document