A research design is defined as a plan or blueprint of how one intends to conduct research (Mouton, 2005:55). A research design focuses on the end product of the research process, that is, the type of study being planned and the type of results aimed at. Its point of departure is the research problem, and hence it focuses on the type of evidence required to address the problem adequately. According to Mouton, research designs are tailored to address different kinds of research questions. Thus, when attempts are made to classify different kinds of research studies to different design types, they are classified by the kind of research questions they are able to answer.
Later, the information regarding to the primary data methodology is given. This section explicates the reasons behind the selection of a quantitative approach as well as the instrument employed to collect the data. In addition the questions included in the questionnaire are explained and pre-tested. Lastly the sampling method is also described in conjunction with the data analysis process and the ethical standards of the research study. 4.1 Type of research design A research design according to Churchill and Iacobucci (2005) can be defined as “The framework or plan for a study, used as a guide to collect and analyze data.
Research philosophy, refers to the development of knowledge adopted by the researchers in their research (Saunders, Lewis and Thornhill, 2009). In other words, it is the theory that used to direct the researcher for conducting the procedure of research design, research strategy, questionnaire design and sampling (Malhotra, 2009). It is very important to have a clear understanding of the research philosophy so that we could examine the assumptions about the way we view the world, which are contained in the research philosophy we choose, knowing that whether they are appropriate or not (Saunders, Lewis and Thornhill, 2009). According to Saunders, Lewis and Thornhill (2009), three major ways of thinking about research philosophy are examined: ontology, epistemology and axiology. Each of them carries significant differences which will have an impact on the way we consider the research procedures.
3.0 RESEARCH METHODOLOGY 3.1 Introduction Research methodology is a set of procedures or methods used to conduct research. Research can be defined as the research for knowledge or any investigations and experiments to establish facts. In this chapter, the researcher discusses further on research methodology used in the current research to achieve the research objectives as previously highlighted in Chapter One. This chapter will discuss on research design, population, sampling design and data collection method. 3.2 Research Design Research design is a model of studies that allow the researcher to investigate the relationship between the dependent and independent variables.
Research Methodology Research methodology and techniques is a way to conduct research, to explain and justify what the research methods and techniques will follow to get research findings. Inaugurating the best suitable methods and techniques will develop a sound research. Selecting suitable methods and techniques is not an easy task. This research will plan as an outline for data collection and analysis to address research questions and objectives. 2nd reference Research Design This research proposal will use the ‘research onion’ (Saunders et al, 2012), in order to clearly plan research methodology and design it provides a framework design for the research process.
Validity A research is valid to the world when a number of key concepts are used in the research design. The document must be organized and planned according to the criteria used in the field. Some important concepts to know include: validity, variable, operationalization, sample, measurement, measurement error, causation, plausible rival explanations, hypothesis, reliability, and unit of analysis. The researcher must learn how to apply each key concept in an effort to make the research study valuable. These concepts will be reviewed individually to be able to understand how to apply them when writing a research paper.
Discuss why research questions and hypotheses may be considered 'signposts ' for a research study. What information should a reader might a reader be able to infer or imagine based on the question? Why is the 'ladder of specificity ' important? Research question or hypothesis may be considered signposts for a research study, because it gives you a path to follow throughout the research project. A good research question introduces the reader to the importance of the topic, place the issue into a particular context, and provides the framework for the results.
Beneficial interventions and treatments are developed from the cause and effect of many research projects. Validity concerns become a vital part of each research project. The use of descriptive and inferential statistics for maintaining accuracy controls usually involves the use of an analysis of variance (ANOVA) in comparison of research studies according to Shaughnessy, Zechmeister, and Zechmeister (2009). The ANOVA clarifies if the independent variable has shown an effect on the dependent variable through inferential statistics testing. The data and information in qualitative and quantitative psychological research can be analyzed and measured using the ANOVA.
It is also important to determine whether it starts from some existing theories or hypotheses. The research is conducted to prove whether or not these assumptions are true. 1.2.2 Research methods and reasons of chosen them for research purpose After establishing the research problem and what results are wanted, it will define how it will find the answers. Research is a form of collection and interpretation of information that will form the basis of finding answers to questions. The research uses theories and methods that h... ... middle of paper ... ...search process (Kumar, 2011).
RESAERCH METHODOLOGY : DEFINITION : ’’ research methodology is a systematic way of investigation directed to the discovery of some facts by careful study of a subject,a course of critical and scientific inquiry.’’ There are various types of research ,they are as under : 1.) Descriptive research vs. analytical researc 2.) Applied research vs. fundamental research 3.) Quantitative research vs. qualitative research 4.) Conceptual research vs. empirical research 5.)