Starbucks with its inspiring high selling coffee bean has been very popular in the American Culture over the years. I decided to observe Starbucks due to its popularity all over campus, although it has not been a fan of mine. I found it very pleasant and relaxing during my time there. I noticed more intimate interactions between workers when there were little or no customers and fewer interactions between workers when the place was crowded. The vibrant and relaxing atmosphere makes Starbucks more attractive to it's customers. The politeness of the workers makes it superior, I found that people go to Starbucks to relax and get work done, which includes teachers, students, businessmen or people with different professions. During my time there …show more content…
All customers (mostly students) had headphones on and were on their phones the whole time, so there were no interactions among the customers. Each dining in will sit at separate tables, of 2 or more chairs. I noticed two men with suits on, assuming they were businessmen, buy coffee and sit to discuss business and current issues. I also noticed students who dined in probably to get some work done for class that day. There was a big menu at the top of the counter, which each customer would look at before buying something and a big see-through glass with different kinds of baked food. The line started getting smaller and smaller, as it came down to only two customers in line. The coffee, tea, etc are freshly made courteously on every order. I saw a pleasant smile on every customer’s face when their order was given to …show more content…
it got crowded, but not too crowded. I noticed a pattern of workers recognizing regular customers, which meant more friendly interactions between them. The workers always help each other when needed at all times, especially when there are a lot of customers waiting. Although there were many people coming in, there weren’t many conversations between the customers, they were always on their phone and waiting for their order to be ready. I watched a lady sit beside another lady, I was surprised when the lady who sat their first got up and moved. It was a very shameful experience. And that left me with a question- Is that the reason strangers do not want to sit next to each other or interact with each other? with the fear of being embarrassed. Group of people starting coming in so there was a lot of noise, compared to how silent and peaceful it was earlier on. It is still a great place to sit, drink coffee and get work
What is typically imagined when entering any establishment is that the experience should be seamless. That is, from the moment you enter until the moment you leave you don’t have a single feeling that anything at all has gone wrong; your goods or service was delivered in an efficient and effective manner. A fast food restaurant, coffee shop, or grocery would need to implement procedures that leave an impression on their customers, as interaction with them is brief. I went to Jason’s deli at around 5:00 p.m. on a Thursday however they were not busy. I have never been to this establishment before so I was not familiar with the procedures in place to process the customers.
Panera Bread’s atmosphere is enjoyable. The employees and the managers keep the restaurant clean at all times. When I walked into the restaurant for the first time there were visible employees wiping off the table and sweeping. Panera Bread has almost no trash visible around the entire restaurant. Looking around, there were no trash cans in sight; they were hidden by doors and cabinets. Panera Bread receives ample amount of customers a day keeping the restaurant clean is important, but the workers keep everything running smoothly as well. While waiting in a moderately long line, the employees immediately noticed the incoming rush and started working as a team to get the customers and myself in and out. Along with the workers helping to make the line move faster, the customers in line around me are keeping conversation. We are entertaining each other making the wait time appear shorter. With the great customers and keeping the restaurant clean, Panera Bread workers and managers keep the restaurant well managed. The noise level is separated by the location of dining. In front of me a group a friends decided to have lunch at a table laughing and enjoying themselves and a woman behind me chose to eat alone while reading a book, sitting in a quiet corner. More importantly the manager was always walking around making sure tables were clean, and trash was not i...
Inside the coffee shop, a great deal of thought has been put into spatial distribution. The space is small, but every square centimeter is utilized for sitting, ordering and preparing and displaying food. The floor plan allows customers to move in a structured way to order and then sit down or leave. The floor plan is similar to a continuous circular flow of costumers, that starts when you walk in the door and ends when you leave. Like an assembly line, this suggests that Canadian culture is very rigid and structured. The sitting area consists of small tables that let only three people sit comfortably at one time. The sitting chairs are upright with a hard surface; they're not comfortable and relaxing in the least bit. Upbeat easy rock music plays in the background, this music is very safe in that all ages can identify and accept it while still loud enough to not hear the noisy kitchen in the back. Bright lights, along with the chairs, tables and music create an atmosphere and mood that does not allow people to get too comfortable.
I notice that no one is willing to make the first order, it is almost like the cashier would take a bite at one of us, so I finally make my order and emphasize that I wanted my food to be plain since I am very picky. Right after I make my order, my friends finally get the courage to make their order. We are given our cups for our drinks and we go choose a spot to sit at. As we all take our seats,...
To achieve the quest of improving the customer experience, they are providing the customers with extraordinary service, a friendly environment, and high-quality products. The customer’s experience with Starbucks has defined their visits with the saying, “one cup at a time, every day” to indulge their visits. This statement led the company to adopt their mission statement of, “To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time” (Starbucks Corporation,
The ethnographic study took place at McDonalds’ shop, Leeds, local market in the afternoon of Monday, 17th January 2011. From away I could observe the huge logo of McDonalds. I stood at the entrance and stared at the shop for few seconds. The shop was far more elegant than the average McDonald’s. The interior has a minimal style with posh chairs, tables, black art deco fixtures, beautiful paintings and attractive lights and draperies. There were large windows so it was impossible for customers to see into the Harvey Nichols store. Also, outside were window boxed filled with flowers or greenery. I could hear some relaxing music. At first glance, I noticed that customers were people with different age groups, genders, ethnic classes, social classes and cultural backgrounds. The language which was more spoken was English. [Without thinking, I was moving towards the counter, I faced] the girl behind the counter [; she] was wearing a red t-shirt with a cap and a hut. She seemed to be in a rush to handle the orders. Despite that, she was friendly and with a smile on the face to welcome the customers. The most co...
My first visit took place on September 22nd, in the morning at around 7:30 am. In the morning, People seemed the most rushed. During this time: people sat down the least and most people were ordering just coffees a very small amount of people ordered food with their coffee. People seemed the least friendly and there was a significantly less amount of small talk between customers.
One of the main problems which Starbucks is currently facing is the watered down “Starbucks experience”. Over the years the baristas and the atmosphere of Starbucks locations have lost the appeal which they originally possessed. The baristas which work at Starbucks have lost their personal touch of customer service, as well as the connection which should be made with the customers. If baristas were taught how to properly make drip coffee, engage the customer, teach them about the product which they are consuming, etc. then the company could bring back the original vision. A passionate barista which knows about the product has the ability to teach consumers, as well as share the craft that is roasting coffee. Another problem which has occurred over the years is the lack of pos...
People are consumed with their own reality that they didn’t even acknowledge me sitting at a table watching them. Each person seemed to have their own stories different from everyone else’s. For the most part, the employees seemed to have similar interests in wanted to produce the best customer service. The customers had the same goal of wanting to try a new popular restaurant they might have been unfamiliar with. Overall, the general consensus was that a majority of people wanted to get on with their day with as little human interaction as
Great quality products, customized, served in clean, convenient placed stores for everyday coffee, friendly and fast serving, everything in a pleasant atmosphere - these were just few factors that lead to the great success of Starbucks during the nineties. Their USP was a place where every American could escape from home or work, for a coffee drinking ritual; high quality coffee, according to each customer's taste, served in a special, intimate ambience. Their image was supposed to appeal to anyone, being based on the idea of community, "exploiting" the need of people to interact with each other, in a "third place", away from home or work.
Starbucks is a company in which purchases and roasts high quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment (starbucks.com). During my environmental scan in which took place at the Starbucks on the corner of Fair and Newport across the street from vanguard, I noticed many things in which where never brought to my attention in prior stays and visits at Starbucks; such as the many social groups in which choose to have their meetings at Starbucks. Thus in this essay we will discuss things in which many people do not really notice when going to Starbucks.
no time for customers. They acted as if it was a burden for them to stop and
For example, I recognize people who came there most of the time with their uniforms like medical employees. In addition, a group of police officers came to the coffee shop to buy coffee. The officers are both male and female and they made conversation in group and they were laughing each other on the back side entrance. I saw few people who sit alone at the table and they are busy on their phone. I think, they were watching movies or just checking their emails. On the other side, more people sit in groups who are 2-4 people and discussing about their homework. There were many people who left the coffee shop when they couldn’t find a sitting. Additionally, there were many groups of people who stood together in the self-service area, in conversation about games with coffee in their hands.
In addition to being best-known supplier of the finest coffee and promising only the highest quality products, Starbucks emphasizes firm values, provides guidelines to enhance employee self-esteem. This is to ensure continued customer satisfaction. Moreover, diversity has become a priority to providing an inviting environment to all consumers. Starbucks continues to abide by a strict, slow growth policy in which they set out to dominate a market before moving on to expand, thus history has shown this strategy to be successful for Starbucks, making them one the fastest growing companies nationwide.
With clear core values towards providing quality coffee, the best service, and atmosphere, Starbucks has enjoyed great success since it was founded 30 years ago. The company has being doing very well for last 11 years with 5% or more store sales increase, even with the rest economy still reeling from the post-9/11 recession. However recent research, conducted to Starbucks, have showed some concerns regarding company’s problem meeting customers’ expectations.