CanCon Regulations toward a Better Canada

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Many scholars have a notion that children and teens are highly susceptible to being influenced by the media due to their lack of real world experiences (Scharrer, 1957). With such a high population of young people in Canada we must be aware of the content broadcasted through mass media to encourage a more “Canadian” youth. Canadian television, films, and radio alike are often compared to that of American media, which contains highly identifiably American substance. Thus, Canadian identity and culture is greatly influenced by content derived from the USA. Otherwise, Canada has rich and diverse culture with its own economic systems, political ideologies and processes, ways of life and social mores (StatsCan, 2013). Therefore, it is up to Canadian regulations to motivate its citizens towards embracing a more Canadian identity and deter from Americanization. This paper will explore ways in which the Canadian music industry will help define and influence national identity as well as the political and societal benefits that will accompany implemented regulations. . Regulations of Canadian content defined using the MAPL system should be implemented by the CRTC to support Canadian ingenuity, values, and politics in order to form a more homogenous Canadian identity through music.
When radio was first introduced in Canada it was privately owned, this gave leeway for American companies to absorb the rights to broadcasted content. The Prime Minister at the time, R.B. Bennett became convinced that the “existing system of private radio would almost inevitably lead to the Americanization of a crucial cultural industry.” (Vipond, 2000, p. 41). Therefore regulations were implemented to “contribute to the development of national unity and provide a...

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