Energy Drink Advert

440 Words1 Page
bulb-icon

Recommended: Energy drink brands and target audiences

Production of a Promotional Advertisement for an Energy Drink To create my product titled “Black Rhino.” I did research in the field of energy drinks.

I have produced a single promotional advert, which advertises a brand new energy drink.

I initially started my ideas by analysing existing products such as “Red Devil” and “Red Bull.” I deconstructed both these adverts and studied them in depth. I found that the majority of energy drinks (apart from Lucozade and PowerAde.) were targeted at a younger audience and didn’t use sport as a selling point in any way. Red Devil and Red Bull are used for mixing alcohol …show more content…

Both the adverts I found where in a men’s magazine one was in FHM the other in LOADED. This shows that their products are male oriented. I would like to put my advert into a male magazine such as FHM and maybe a woman’s as well e.g. Cosmopolitan.

I carried out questionnaires and one was devoted towards the target audience and their type of energy drink. Whilst the other was focusing on the adverts and what they believed was an effective and persuasive advert.

I decided to follow in the footsteps of companies like “Red Devil” and target a young audience. Most of the people I used in these questionnaires were at the age range of 18 – 25.

The main questions that I used where mainly all about how the audience would like the poster to look. This was because it would help me greatly as I would try to model my poster on what information they gave me. To a certain extent my results showed that most people would buy my drink in a club/bar and would like the product to be black

Show More
Related

  • Two Commercials of Different Drinks

    601 Words  | 2 Pages

    Which TV commercial is deeply impressed? Is it the one show up many times on TV? Is it the one have a clearly slogan? Is it the one have an unforgettable scene? I have selected 2 commercials of different drinks, which are “Red Bull Gives You Wings”, and “Coca-Cola Summer Commercial 2011, Open Happiness”. Coca-Cola is a soda drink. It is dominance of the world soft-drink market throughout the 20th century to present. Red Bull is mainly an energy drink. It is also an international marketing campaign targets young men mostly with extreme sports. For me, a successful commercial will lead people want to buy its product. The commercials of Coca-Cola and Red Bull are selling their products in different way for different people. In general, the soda drinks are always more popular than the energy drinks, but the ad of Red Bull seems better than the ad of Coca-Cola in some way.

    Read More

  • Energy Drinks Experiment Essay

    617 Words  | 2 Pages

    Energy drinks affect your body in ways people don’t think about. My experiment was created to find out what happens to your heart rate after putting an energy drink into your body. Some of the things I found by doing some research is that you can go to the hospital just for drinking an energy drink alone. Energy drinks contain more caffeine than what the label says. Based on this research a hypothesis was created. The hypothesis was, if you drink an energy drink, then your heart rate will increase due to the amount of caffeine it contains. This hypothesis made the most sense because caffeine has been labeled by doctors to not be the safest substance.

    Read More

  • The Pros And Cons Of Energy Drinks

    1553 Words  | 4 Pages

    “Energy drinks” have come into vogue over the past several years all over the world, especially among adolescents (Seifert, Schaechter, Hershorin, & Lipshultz, 2011). According to ReportLinker (2012), the size of the energy drinks market has grown by 60% between 2008 and 2012, and the American sales of energy drinks were $8.6 billion in 2012, which is about twelve times their figure of a decade earlier (Buzz, 2013). It is even said that energy drinks are the fastest growing beverage market in the United States. (Seifert et al., 2011). What is the definition of energy drinks? According to Seifert et al. (2011), energy drinks “may contain caffeine, taurine, sweeteners, herbal supplements and other ingredients and are distinct from sports drinks and vitamin waters” (p512). These days, brands of energy drinks have been diversified, including the market leader RedBull, that sold more than 5.2 billion cans in 165 countries in 2012 (Pangarkar, & Agarwal, 2013). A study indicates “28% of 12 to 14 year olds, 31% of 12 to 17 year olds, and 34% of 18 to 24 year olds reported regularly consuming of energy drinks” (Seifert et al., 2011, p514). However, as the popularity of energy drinks surges, the number of accidents involving the consumption of energy drinks has been on the rise. (Buzz, 2013). According to Energy (2013), the number of energy drink exposures reported to the Poison Centers has been more than 3000 for three years in a row since 2011, of which more than half were those who are 18 or younger. Mukherjee (2013) reported that in December 2011, a girl in Maryland died in cardiac arrest, allegedly after drinking two 700-milliliter cans of energy drinks within 24 hours. U.S. Food and Drug Administration [USFDA] (2012) revea...

    Read More

  • Analysis fo Advertisement for the Campaign to End Obesity

    770 Words  | 2 Pages

    This advertisement was released by Campaign to end Obesity, more commonly known as the Obesity Campaign. Is a company that was founded in 2007 made up of alliances with leaders from Administration, Congress and federal agencies on legislation and polices to prevent obesity. Their priorities consist of recognizing obesity as a disease that can be treated and bring into line support from the federal. The federal will help with food programs with nutritional guidelines and making healthier foods affordable. Another thing is they try to get Americans active and be fit, for a better a life style. Their mission statement being, “We support and encourage the adoption and enactment of U.S. policies, procedures and laws that are designed to reduce the prevalence of obesity in the United States.” In other words, the Obesity Campaign is programed to help people with needs with heath issues through programs and laws that can be passed by the federal government. The Obesity Campaign is very well known for their bold, current, and controversial advertisement. Many of their ads have superficially insulted people, some even make fun of big companies that reverse their slogans. This advertising uses a technique known as shock advertising. It is supposed to evoke a stronger emotional state and significantly increase attention. The Obesity Campaign is a perfect example of the overall shock advertising technique, so they go to unimaginable lengths to put meaning in their ads, even if it leaves the viewers shocked. This image is telling the viewers what McDonald’s can lead to health problems. It’s saying that eating McDonalds' can lead to obesity to even health problems and even lead to death. It is targeting people who usually eat at McDonald’s tha...

    Read More

  • How Men Read Beer

    772 Words  | 2 Pages

    These ads run in magazines such as Blender, Details, Esquire, FHM, Playboy, Razor, Men's Journal, Skiing and Sports Illustrated. These three ads specifically, were taken out of Maxim, which is a magazine for men of almost every age, from their early teenage years when they start to discover their sexual feelings to the day they die. Inside, you can find pictures of beautiful half naked women, their sexual confessions and tips, articles on cars, stupid jokes, sports and money, but mostly Sex. It satisfies every man's need. It's their perfect dream magazine.

    Read More

  • Coca Cola Marketing Essay

    1485 Words  | 3 Pages

    A brand is a name, term, sign, symbol, or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. Products and services have become so alike that they fail to distinguish themselves by their quality, efficacy, reliability assurance and care.

    Read More

  • Sports Drinks Persuasive Speech

    633 Words  | 2 Pages

    Do you ever wonder why sports drinks are so expensive, can't you just drink water? After games I’m always tired, and thirsty. I never know if I should spend a lot of money on sports drinks or to just drink water. I want to learn if sports drinks can really boost your performance and help you hydrate faster. I believe that learning more about hydration will help to explain the difference in water, juices, and sports drinks.

    Read More

  • Coca Cola Commercial Analysis

    1057 Words  | 3 Pages

    a) A successful commercial is a memorable one because it makes a long lasting imprint on the consumer’s mind.

    Read More

  • Persuasive Speech To Persuade People Not To Drink Energy Drinks?

    854 Words  | 2 Pages

    Based on the website cspinet.org which is the Center for Science in the Public Interest publish on June 25, 2014 said that in documents obtained from the Food and Drug Administration show that since 2004, a total of 33 deaths have now been linked to energy drinks. Of those, 22 deaths have been linked to 5-Hour Energy, 11 deaths have been linked to Monster, and one death, a first, has been linked to Rockstar

    Read More

  • Marketing Strategy Of Red Bull As A Performance Enhancing Drink

    971 Words  | 2 Pages

    Being the first company to provide a carbonated performance enhancing drink, Red Bull opened up a whole new market in the drinks industry. Through well developed and initiated marketing strategies red bull has become much more than a performance enhancing drink – it has now become a life style. Recognisable to most, the blue and silver can with two red bulls about to clash in front of a yellow sun is now an identity recognised in 169 countries (Red Bull, 2016). As the performance enhancing drinks market expands, Red Bull is still able to boast a high majority of market share due to the solid understanding they have of their consumers needs. With clever use of the marketing mix and the four P’s, Red Bull has been able cement their

    Read More

  • Soft Drinks Case Study

    1181 Words  | 3 Pages

    Existing firms have cost and performance advantage in this industry. This is because existing firms have already purchased large capital expenditures and have economies of scale. They also have direct supply and distribution channels setup

    Read More

  • Coca Cola Advertising Essay

    1715 Words  | 4 Pages

    This research studies the elements used in the Coca-Cola advertisements over the years and how it has managed to influence the society to consume the beverages that they produced. The researcher has chosen to study the Coca-Cola Company specifically as it is one of the most successful companies surviving for over more than a century.

    Read More

  • Energy Drink Project

    358 Words  | 1 Pages

    what we consume has nutrients and vitamins that we can use for energy. We need energy to function and to live. In red bull, it has sucrose and glucose that are sugars that we will use for energy.

    Read More

  • Analysis of an Advertisement

    731 Words  | 2 Pages

    The first advert we will look at is from 1960. It depicts two men and

    Read More

  • The Pros And Cons Of Energy Drinks

    857 Words  | 2 Pages

    As a full-time college student, it can be hard trying to balance a schedule in which consists of school, work, parenting (in some occasions), maintaining a social life and getting enough sleep, and then repeat the same process the following day. Which can be tiring on the long run for instance, for me to maintain active an entire day, I know I at least need to nap for just a few minutes. However, I seemed to notice that, it does not seem to be the same case for many students. Based from what I have observed in my evening class, is that many of my classmates fight their lack of energy with a can of energy drink, whether it is a Monster, a Red Bull or a Rock Star. That is why I am interested on whether a student’s lifestyle may influence the

    Read More

More about Energy Drink Advert

Open Document