Coca Cola Commercial Analysis

Of course, the Super Bowl can be considered the most watched television recording in American history. As a result of withholding the attention of such a vast audience, many commercials are showcased during the Super Bowl games, creating a commodity in which those commercials are watched more than the Super Bowl games themselves. A mass amount of viewers can unquestionably be beneficial to advertisers seeking to sell their products and services. However, benefits are not the only things these ads invoke, detriment can occur as well, as seen throughout history, among a variety of television commercials. The Coca Cola commercial, displayed during Super Bowl XLVII, is one of the most recent commercials that has been scrutinized.

Based on a survey conducted by Gallup website on tax burden political parties tend to lean one way or another when it comes to income tax as it may benefit them. The median income in the United States in the year 2012 was about $51,017, leaving about 15% of the population to be considered in the Poverty.2 According to figure 1, which is 2013 Tax Bracket provided by the IRS, it is shown that the middle class only pays about 15% of the tax, and the upper class pays about 39.6% of the tax. Though middle class may pay less, but it is still very effective to them as their gross income is smaller than the upper class. A single Filer who earns between $8,926 and $36,850 pays 15%, and a single filer who earns $400,001 and up pays about 39.6%. The rich pays more, but it does not affect them because they are not dependent on wages or salaries like middle class is.

Companies creating commercials realize this, modeling their commercials under these traits in the hopes of attracting more viewers. The Super Bowl, known for fantastic commercials, have multiple examples. Companies such as Toyota, Microsoft, and Coca-Cola used this same idea of thinking during the 2018 Super Bowl. The United States helps change the lives of countless individuals. Yet, this country would struggle without the characteristics of hard work, imagination, and independence ingrained in the American people.

In big bold letters viewers can clearly see “Happiness Coca-Cola.” The letters are easy to notice and captivate the viewer as soon as they set their eyes upon the ad. The message “Happiness Coca-Cola” is rather simple but straight to the point but yet still proves to be quite effective. The text simply means that Coca-Cola is unmatched happiness. Coca-Cola is a delightful sensation in a bottle that can cause serenity and create unbelievable levels of enjoyment upon consumption. Now Who wouldn’t want to experience something as astonishing as that?

They also utilize an emotional connection phase to connect with the people in an emotional way. Coca Cola let people shared their personal stories about them giving coke labels to their loved ones as a gift and their reaction to the act of kindness. The public went crazy hearing the great stories and consumers were hooked to share their stories as well. The campaign audience engagement was beneficial because it made people feel special about having something important to them in spread in a major product worldwide. By giving consumers a creative way to be heard though a label and stories Coca Cola was able to engage new customers to the brand.

Whether it was bad or good, this has been the outcome from this campaign. In today’s culture, ethics has taken a backseat to making an extra dollar. Examples ... ... middle of paper ... ...fected by print advertising even if they don’t realize it. Nike uses all different forms of advertising to appeal to all audiences. Nike attempts to convey themselves as an ethical and loyal company within their print advertising, by contributing multiple factors to appeal to their customer base by using tactics such as sexual appeal and tugging at people’s hearts with emotion.

Films show a perception of reality, for better or for worse. Many see films and the cultural that it is in and think that it must be a accurate depiction, which sometimes unfairly puts a stigma on a group of people or a cultural. Hollywood has been able to expand all over the world, and many think The objective of promoting American culture through Hollywood movies is to dominate the other cultural communities around the world and become the universal culture of the world. Going to a movie with friends or family has been a tradition for many for a long time. Globalization has spread Hollywood movies all over the world, and our American movie stars are also the world’s movie stars.

Throughout the years, mass media has profoundly affected American culture, on its way of life and on the individuals exposed to the media. It is the primary means of communication that is utilized to achieve the vast majority of the general public. “Media often hypes the basic facts or information and presents them so as to increase the superficial appeal of things.” (Mondal) Alongside mass media, tourism and the commercialization of cultural events also have a big influence on regional cultures. Nonstop exposure to the media has affected various people, in which the majority of them are uninformed of the real facts and fail to realize that the information being presented to them is not completely true. (Quail) Due to that, tourists see regional

The only state with gas prices higher than California is Hawaii, at $3.46 for regular gasoline. In California, consumers are paying a couple of thousand dollars above the sticker price for the Ford Escape (Freeman, 2007). The supply of the Ford Escape was lower in many areas because most of the Ford Escapes that were being produced were being shipped to California (Freeman, 2007). Increased gas prices created a shift in demand, resulting in increased interest in the more economical hybrid vehicles (Colander, 2006).

UPS doesn¡¦t seem like it deserves a BOB premium because its only has 15% higher net income than FedEx where the BOB premium companies average over 200% higher net income than the industrial comparable. But, since the last year¡¦s net income was negatively affected by the tax court ruling we believe their net income in 1999 should be looked at without this one time write off against their net income which would bring their net income more closer to what the BOB premium companies average. Conclusion We believe the UPS¡¦s actual market capitalization and stock value lies somewhere between $17,520 million and $30,415 million. Although we believe that UPS shouldn¡¦t be fully valued using the BOB premium because of the uncertain future business and financial prospects, we also don¡¦t think just using FedEx¡¦s multiples as benchmark for the UPS¡¦s value captures the true market capitalization value for UPS.