1) a) A successful commercial is a memorable one because it makes a long lasting imprint on the consumer’s mind.
b) Encompassing the diverse languages of the nation in a commercial is a stride towards a successful nation.
Language plays a major role in the second argument because it argues the representation of diverse cultures besides the common one, English.
2) The second video gives a more in-depth look into the lives of these American citizens, by sharing heritage and background. If the critics of the first video viewed the second, I believe they would have had a different opinion regarding the representation of the diverse cultures because it gives the backstory of why these people were represented in the commercial. Moreover, in my
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Language can be a form of identification, so to use a multitude of languages in one commercial can offend people in ways many one didn’t think was possible.
5) The Coca-Cola commercial “It’s beautiful” was televised during the super bowl, reaching masses of people all over the country. The creators seemed to use an emotionally charged appeal to engage viewers. The ad included the song “America the beautiful” being sung by different races, colors, and origins from across the country. This helped the commercial brand by including diversity to the ad, which then appeals to the general public more so.
On another note, the ads main medium was the scenery of people along with audio stimulation of different dialects. This set the perfect setting of freedom to get across its core message, which was the Coca-Cola brand. The presentation of the ad was easy and personable, but yet controversial because of the inclusion of diversity among the ad. Using this tactic aided the ad to be memorable and not
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The first was English, which dominated with over 6 million users. The second category, Spanish, which included over 4 million, and lastly Asian and Pacific Island languages over 2 million. These statistics were surprising because I thought there would be a third language dominating the state instead of an overall grouped category of foreign languages.
After reading some the census reports regarding state needs, the reports reported the financial income of median household was higher compared to other states. Households were above pay average than most. Regarding poverty and homelessness, the census reported that 15% of people were under poverty level, compared to other states. In my opinion, this census isn’t surprising because many individuals come to California for opportunity, but sometimes fall short. Overall, the census presented gave much realization of how this state is doing compared to others which I think is above
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
It is shocking the extravagant amounts of money that companies are willing to pay to advertise their products. From spending millions of dollars a second to have a commercial air during the Super Bowl or hiring a well-known face to support their product, companies are willing to do whatever it takes to get their brand out there. Br...
This company has made a grave mistake by releasing this commercial that will take some time to come back from, if ever. The communication of this ad should have clearly been thought out more. Clearly, using a white celebrity such as Kendall Jenner was not a good idea. Through -out the entire advertisement, it demonstrated the beauty and skill sets. Instead of using a white person to be the main source of the commercial, it would have been more received if using someone that clearly understood and made it clear what the black lives matter movement was all about. Being the CEO of the company, if trying to make a statement with so much controversy today, I would have made a team of different ethnic groups and joined together with ideas from each to make a great and a meaningful advertisement that would unite
Since 1941, commercials have become a staple within television and broadcasting. With spectacular visuals and enhanced cinematography, commercials have managed to draw their audiences in. Nowadays, it is extremely rare to find commercials with a heartfelt story, excluding the ones for St. Jude Children’s Hospital and the SPCA. However, I have found two commercials that contain a touching story and I will analyze them in this essay. Both of these commercials were made for Anheuser-Busch Companies, known for brewing Budweiser beer.
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
This was evidenced initially during the Coca Cola ads during the Super Bowl. Since society has become accustomed to conventional advertising means, companies became creative and have found that poetry is more entertaining and approachable to the public. Therefore, instead of writing the same old copy, poetry is being used in commercial campaigns to stand out and give consumers a stronger, personal connection with a brand, to invigorate consumer purchasing, while making the brand an authentic household name. Apparently, to write copy required multiple hours of collaboration and numerous revisions. Now, a person writes the poem, which may be humorous or serious, and in the voice of a specific character or person, upon which the commercial is
Each person shows their background and culture while singing “America the Beautiful” in their own languages doing things in American Vistas to prove just because they have still carry their culture with them does not make them any less American as someone raised in the United States. The commercial brings insecurities to people with different cultures, lifestyles, and origins that are afraid of being discriminated because some parts of America are not able to accept diversity. The story behind this commercial is really what makes the commercial because it is not just an advertisement about coke. Coca Cola shows how America is strong because it can absorb the aspirations and talents of people from all over the world without erasing their cultures. It is a celebration of the fact that everyone can represent their culture and express themselves while still fulfilling society’s ideal version of a standard American without being
Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
“The Daily Show with Jon Stewart” aired a segment on the controversy behind the Coca-Cola half time commercial during the Super Bowl. The commercial featured “America the Beautiful” sung in different languages by people from different nationalities. Americans on their social media websites, such as Twitter, went into an uproar. Many Americans tweeted things similar to, “What an f***ing terrible commercial. The majority of it was not even in English and was sung by a bunch of foreigners. Just more multicultural, politically correct, liberal s**t” (CBS Atlanta). On the “Daily Show with Jon Stewart”, Stewart highlights the controversy of this commercial on Twitter. Stewart jokes about how ironic the backlash this comm...
Coca-Cola’s decision to re-air its 2014 Super Bowl Commercial again before Super Bowl 51, was largely interpreted to be a response to President Trump’s immigration ban that was signed just a week before. This one-minute commercial to the tune of the popular American patriotic song, “America the Beautiful”, captures what is beautiful about America—its diversity. People from all walks of life are seen engaging in popular American activities, in areas across the country, as the song transitions from being sung in a variety of languages. In further including the portrayal of a two-fathered family, the brand has expanded to represent the LGBTG community in a silent protest for and with the diverse U.S. population. The product itself is incorporated
For every Super Bowl, millions of excited fans tune in to watch their favorite teams compete and enjoy the ecstatic atmosphere. One aspect of the Super Bowl are the usual entertaining advertisements. During the 2014th Super Bowl, an American based company, Coca Cola, had advertised their product in a rather different way causing some political controversy. Coca Cola’s advertisements always highlights the theme of people enjoying a moment of happiness and can be united while drinking a delightful Coke. In this case, their 60 second advertisement, “America the Beautiful” featured visuals of people of different ethnic or racial background all drinking a coke living their daily lifestyles while enjoying a Coca Cola. The music featured children singing the well-known national song, “America The Beautiful”, not only in English but in seven other languages. Xenophobic comments and a boycott against Coca Cola caused the controversy, but this advertisement was met
One thing is omitted from this advert, the idea of how Pepsi brings about unity is not clearly deployed since not all demonstrators are given a chance to enjoy the product. The idea behind the demonstration is not also well explained and this brings about criticism from different
In the Coca-Cola ad the first thing clients will observe is the colors and how it is within the image. This ad uses main, additional, and a few fairly neutral colors all booming out of a coke container and in the center is a female's satisfied cheerful experience. With an image such as this provided to a individual, each factor included to the image gives a kind of satisfied sensation which the customer would want to experience. The satisfied experience results in illustrating in a individual by indicating that the lady is cheerful because the item is really excellent. The colors and the grin performs with a individuals psy...
...eded. I wish I could take this class more early. When I saw the responses from classmates, the responses were very different because the experience of each classmate is different. Now, I realize how diverse the customers would be. Even though most of the customers were from United States, I am not from United States. I could not understand what they need in first place. I have seen some ads example showing how simply translating words is not enough. Pepsi Cola’s “Come Alive With Pepsi” campaign when it was translated for the Taiwanese market, conveyed the unsetting news that, “Pepsi brings your ancestors back from the grave.” This shows that deeper understanding of the other culture is necessary to translate meaning effectively. In short, cross cultural communication is relatively important for me when I want to do business international or domestically.
Associations help piece different wants, needs and solutions together; they create pathways to solutions to problems the consumer might confront. For example, if a consumer has an issue with their vehicle, they can associate automobile repair services with the solution to fixing their mode of transportation. It 's one of the most fundamental pillars of marketing. Association also plays a very critical role in the creation of a positioning statement: the statement must associate with the needs of consumers in the present, and at the same time show the potential of growth in meeting the wants or needs of consumers that will arise in the future. "A good positioning has one foot in the present and one in the future. It needs to be somewhat aspirational so the brand has room to grow and improve (Kotler & Keller, 2016)." As mentioned previously, the ability to associate the qualities of the brand with the cultural dimensions of the targeted market, itself, leads to a successful endeavor of positioning the brand in the minds of the global consumers. Therefore, the statement must adhere to these cultural dimensions in order to establish relationships between the offerings of the brand and the solutions the targeted consumer market is seeking , in order to increase the attractiveness of the brand. The brand statement must market to the culture of their target in order to attract the segment. In order for Coca-Cola to achieve a dominant global brand position, the first step is to have the statement appeal to or associate itself with the cultural dimensions of the local, foreign and global markets. According to Alden, Steenkamp and Batra (1999), consumer cultural dimensions fall into the following categories: language, aesthetic styles, and story themes. The statement must address all these factors, given that they vary from region to region around the globe, in order to increase