Coca Cola Marketing Essay

A brand is a name, term, sign, symbol, or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. Products and services have become so alike that they fail to distinguish themselves by their quality, efficacy, reliability assurance and care.

Brands add emotion and trust to these products and services, thus providing clues that simplify consumers' choice. These added emotions and trust help create a relationship between brands and consumers, which ensures consumer loyalty to the brands.

Brands create inspirational lifestyles based on these consumer relationships. Associating oneself with a brand transfers these lifestyles onto consumers. Marketing is very

These include Digital Marketing, Inside Marketing, Knowledge Marketing, Market Classification, User Operations Theory, Competitive Policy, Customer Relationship Management, Communication Marketing, Marketing Research, Segmentation, Advertising and Sales Channel, Public Relations and Marketing 4R or Product, Price , Promotion and Place and up to 3P People, Process and Physical evidence of service marketing, "7P" Marketing. The Micro Marketing is a process that aims to meet the needs of the organization to meet the organization's objectives. The Macro marketing is to ensure that goods and services from the producer to the consumer are aligned with the supply and demand balance and to meet social

It aims to make sporting competitions possible by supporting events for the participation and pleasure of athletes and spectators. Coca-Cola has a long history of sports sponsorship including the Olympic Games, football, tennis and Special Olympics. . Coca-Cola has been involved with the Olympic Games since 1928. It has been sponsoring the football World Cup since 1978 and is actively involved with the Wimbledon Championships. Coca-Cola's support is at all levels.

In 1993, Coca-Cola became sponsors of The Coca-Cola Cup in England, with Scotland following in 1994. Support is also provided for the English National Football Team and the Scottish International Youth Teams with a grass roots programme for mini-soccer with the Football Association Development Programme. Through sponsorship in leisure activities, Coca-Cola is able to combine the promise of refreshment with a sense of thrill, celebration and passion together with the universal necessity of a healthy, active