Platinum Pizza Shop Case Study

1381 Words3 Pages

Product Service Line
The Platinum pizza shop is a restaurant that is unique in terms of the services and products offered. The main aspect that makes the products offered by a Platinum pizza shop is the quality of raw material used in making different food items. The pizza shop uses food ingredients, including meat, vegetables and seafood, which meet the set standards. This ensures that the food items, which include appetizers, pies, crispy wings, sandwiches, salads, oven-baked rolls, pasta, gourmet topping and desserts, made by the pizza shop are of maximum quality.
The recipe used in preparing different food items makes the products offered unique to the customer. Combination of different ingredient helps in increasing the quality of good …show more content…

Waiters will collect the order from every customer, process it fast and ensure that all customers get the maximum satisfaction. Pizza shop will continuously seek customer feedback to make improvements in their services.
In Platinum pizza shop, customers will be able to place their special order or buy already cooked food items. Customers will talk to the waiters in the shop so as to make the order of food items they want to buy. Once the food item is ready, the customer will make payment in cash or through the use of credit card.
The main benefit that the customer will get from Platinum pizza shop is the quality of food acquired from the shop. Another benefit to the customer will be time and money saved by purchasing less costly food items in the shop and purchasing different items within the shortest time possible. Customer benefit refers to the value that clients experience or receive from the business (Fornell …show more content…

Customers will be attracted, to buy the different product offered in the shop, by the attractive price of those products. Customers will spend less time making an order, getting the ordered product and making payment.
The whole operation of Platinum pizza shop will be under the owner of the business, Nabilah Ali. Managers in the shop will oversee the production process. The pricing policy will involve charging a competitive price to different food items. The cheapest food item is $4 while the most expensive item is $40.
The products offered by a Platinum pizza shop is different from products offered by other restaurants in that only high-quality food ingredients are used to make every product. The high level of hygiene is observed when preparing every food item. Additionally, most food products are made from organic food raw material thus minimizing the level of a chemical in all products.
References
Fornell, C. (2007). The satisfied customer: Winners and losers in the battle for buyer preference.
New York: Palgrave Macmillan.

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